How to choose communication channels in marketing?

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Communication channels, first of all, you have to analyze the industry you are engaged in, the attributes of the target customer groups (such as gender, age, culture) and so on, but in general you can choose from the age stage, young customers can choose online new media, upscale neighborhoods, young people like the TV media channels; middle-aged and elderly customers can choose the traditional paper media channels, the media of associations of the middle-aged and the elderly, middle-aged and elderly like the TV program media channels, etc.; children, teenagers choose school, learning, parents age-related media. But ultimately, it is also necessary to analyze the characteristics of their own products and services.

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Organizational communication channels. Organizational communication channels are mainly conveyed by organizational units. Enterprises should be clear about this: organizational communication channels are very important when our products are to enter the market at the township level. For most farmers, the effect of getting information from the loud speaker in the village is one of the best ways.

Interpersonal communication channels. Interpersonal communication channels mainly include: telephone, cell phone, cell phone text message, word-of-mouth legend of friends and relatives. In this channel, the role of cell phone text message is getting more and more attention, especially the news media through the cell phone text message, to strengthen the communication with the audience more and more frequently. With the development of science and technology, the advent of the 3G era, cell phone short movies and cell phone literature have a broad prospect, enterprises should be prepared in this area in advance for the future.

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