What are the foreign cross-border e-commerce platforms?

At present, cross-border e-commerce platforms are mainly divided into international, North America, South America and Southeast Asia e-commerce platforms. Let's talk about it in detail:

I. Overview of international cross-border e-commerce platforms

1, Amazon: Amazon is a Fortune 500 company headquartered in Seattle, Washington, USA. Founded in 1995, it has become the world's largest online retailer and the third largest internet company. The company also includes subsidiaries such as Alexa Internet, a9, lab 126 and IMDB. Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.

2. Yi Bei: Yi Bei (eBay (China Electronic Bay, eBay, Yi Bei) is an online auction and shopping website, which manages goods that people all over the world can buy and sell online. 1995 was established in San Jose, California on1September 1995. It is a global leader in the commercial and payment industries, providing fair competition and development opportunities for enterprises of different sizes.

EBay online trading platform has 65.438+0.2 billion active users around the world, and more than 400 million kinds of goods have been released by individuals or businesses, among which brand-new "one-price" goods are the main ones. EBay provides personalized shopping experience, and realizes seamless link between consumers and global goods through mobile applications. PayPal has more than 65438+32 million active users worldwide, serving 193 countries and regions, and * * * supports payment transactions in 26 currencies. Through the cross-regional, cross-currency and cross-language payment services provided by PayPal, users can conduct e-commerce on a global scale, with a daily transaction volume of 7.6 million.

3. AliExpress: AliExpress is a foreign trade online trading platform that Alibaba helps small and medium-sized enterprises to contact terminal wholesale retailers, sell quickly in small batches and expand profit margins. At present, AliExpress is mainly based on the Russian market. The conditions for opening a shop are simple and easy to operate, suitable for newcomers and self-employed.

4. Wish: Wish merchant platform is a mobile trading platform. The main markets of the platform are European and American customers. On the Wish platform, most of them are women, accounting for about 80%, and their age is between 18-30. Therefore, sellers can choose some products that women in this age group need according to the platform customer groups.

5. Dunhuang Network: Dunhuang Network is the world's leading online foreign trade trading platform. Its CEO Wang Shutong is one of the earliest e-commerce actors in China. 1999 participated in the establishment of Joyo.com, became the first CEO, and founded Dunhuang.com in 2004. Dunhuang Network is committed to helping small and medium-sized enterprises in China enter the global market through the cross-border electronic commerce platform, opening up a brand-new international trade channel and making online transactions simpler, safer and more efficient.

6. Lanting Jishi: Lanting Jishi was founded in 2007 by Guo Quji, Wenxin, and Liu Jun. Electronic accessories have become the largest category of Lanting, accounting for 39. 1%, wedding dresses accounting for 30.7%, and there are also small ornaments, small commodities, home and gardening products.

7. DX: The founder of DX, Chen Lingjian, is a Hong Kong citizen. In the early days, he and a Taiwan Province partner opened several online stores in Yi Bei, mainly dealing in game accessories. In early 2007, he quit the Yi Bei platform and became an independent website. Chen Lingjian, born in 1980, graduated from the famous Ivy League school in the United States, with keen market vision and superior technical ability. The original structure and code of DX website were completed by Chen Lingjian himself. DX has risen rapidly with its advanced technical framework, strong price war ability, ultra-low labor cost and sharp network marketing technology, and its annual sales of 201/kloc-0 are close to 200 million US dollars.

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Two. Overview of North American Cross-border E-commerce Platform

1, Walmart

Chinese mainland has investment, and only enterprises can settle in.

As the largest retailer in the world, Wal-Mart's retail business covers 28 countries around the world, and the layout of e-commerce has always been Wal-Mart's strategy in the China market. From holding Store 1 to launching its own APP, Wal-Mart has always regarded e-commerce as a supplement and extension of physical stores, thus enhancing customers' shopping experience. At present, the "Global E-Purchase" channel on Wal-Mart App provides more than 200 kinds of food, health care, personal care and cosmetics, maternal and child products from the United States, Britain, Japan, South Korea, Australia and other world-renowned places.

2. New eggs

Chinese mainland has investment, and only enterprises can settle in.

Newegg was founded in 200 1 and its headquarters is in Los Angeles, Southern California, USA. Newegg is the leading online supermarket for computer, consumer electronics and communication products in the United States. Newegg has gathered about 4,000 sellers and more than 25 million customers. At first, IT sold consumer electronics and IT products, but now it has expanded to all categories, with 55,000 varieties. Attracted 18 to 35-year-old men who are rich and familiar with the internet. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.

3. Best Buy

Due to the decline of offline business, Best Buy gradually turned its attention to online, and 20 1 1 entered the online market. Its website has gathered more than 100 sellers, with annual visits of1000 million times. At present, its online cross-border business is mainly in North American countries, including Canada and Mexico. The website always provides services in English, French and Spanish. Different from other e-commerce platforms, only invited sellers can stay in the Best Buy platform, and products can be sold in Best Buy stores, but their products are limited to consumer electronics.

4. Inventory backlog

Overstock is a well-known online shopping website in America. Founded in 1999, headquartered in Salt Lake City, Utah, USA. It sells all kinds of goods, including brand-name fashion, jewelry, electrical appliances, household department stores and audio-visual products. Its cross-border business covers hundreds of countries and regions in America, Europe, Asia-Pacific, Middle East and Africa, including freight services to China.

5. Staple

Staples is the world's leading office supplies company, founded in 1986. At present, there are more than 2,000 office supplies supermarkets and warehousing and distribution centers in the world, and their business involves more than 20 countries and regions. With the rapid development of e-commerce, Staples also quickly launched its own online business, mainly through the establishment of sub-stations and localized operations to enter foreign online markets. He came to China in 2004, and later introduced Staples China official website, mainly engaged in tens of thousands of office supplies in ten categories, such as paper, consumables, stationery, equipment and daily necessities.

Neiman Marcus

Neiman Marcus is a chain of high-end department stores, mainly dealing in luxury goods, with a development history of 100 years. The company is headquartered in Dallas, Texas, and the brands that can enter this department store are the best in all industries. Its online retail business has also flourished in recent years, and its products can be shipped to 100 countries and regions around the world. The company officially launched the online sales website of China on 20 12 and 12, providing both Chinese and English services. Products include women's wear, shoes, handbags, accessories, men's wear, children's products, home and so on.

7. Penny

J.C.Penny is also a typical example of going from offline to online. The company was established in 1902. Up to now, there are more than 1200 large clothing stores in the United States. It is one of the largest chain department stores, catalog mail-order and e-commerce retailers in the United States, mainly selling men's wear, women's wear, children's wear, jewelry, shoes, accessories and household items. All business is completely supported by its own distribution network, which is one of the most complete clothing distribution networks in the United States. Its cross-border business covers nearly 50 countries in America, Europe, Asia-Pacific, Middle East and Africa, and provides direct shipping services to China.

(PS wants to acquire eight mainstream cross-border e-commerce platforms such as Amazon, ebay, AliExpress, wish and lazada at the same time. From getting started to mastering all-round tutorials, you can pay attention to WeChat official account:? Fastorer cross-border flying fish? Or search "fastorer-flyfish". )

Three. Overview of cross-border e-commerce platforms in South America

1, free market

MercadoLibre was founded in Argentina on 1999, and now it has become a necessary platform for online shopping in Latin America. At first, MercadoLibre imitated the auction model of Yi Bei, but with the development, its model became more and more similar to Amazon. Today, MercadoLibre has more influence in Latin America than Amazon.

EBay now cooperates with MercadoLibre (MELI), the largest e-commerce platform in South America, to provide sellers with new sales channels in Latin America. MELI now has 65438+600 million users, covering South America 18 countries, including Brazil, Mexico, Chile, Colombia and Argentina.

2. Market network

The largest C2C platform in Brazil is equivalent to Taobao in China. Making good use of this platform is conducive to understanding various market information in Brazil, such as price index, consumption trend, payment habits and so on. It has gathered more than 52,000 sellers and 50.2 million registered users. The number of tourists ranks among the top 50 in the world. Covering 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominica, Paraguay, Venezuela and Portugal).

(PS wants to acquire eight mainstream cross-border e-commerce platforms such as Amazon, ebay, AliExpress, wish and lazada at the same time. From getting started to mastering all-round tutorials, you can pay attention to WeChat official account:? Fastorer cross-border flying fish? Or search "fastorer-flyfish". )

Four. Overview of Cross-border E-commerce Platform in Southeast Asia

1, Lazada

Chinese mainland has investment, and only enterprises can settle in.

It is called the largest online shopping center in Southeast Asia. It is a company founded by Rocket Internet to build "Amazon in Southeast Asia". Obtained a capital injection holding of $65.438 billion from Ali. Sales of electronic products, clothing, electrical appliances, books, cosmetics, etc. The market covers Indonesia, Malaysia, Philippines, Thailand and Vietnam. The company provides free delivery and free return within 14 days, and the payment method is flexible. The growth rate of Internet penetration in Singapore, Malaysia and Vietnam exceeded the world average.

2. Counter

Chinese mainland has investment, and only enterprises can settle in.

Shopee was officially launched on June 20 15. It is a leading mobile e-commerce platform in Southeast Asia+Taiwan Province Province, with a target market of nearly 600 million people (Singaporean, Indonesian, Philippine, Thai, Vietnamese, Malaysian and Taiwan Province Province). Since it was launched, it has been developing at a high speed, especially in Taiwan Province Province, ranking first in mobile shopping apps (called "shrimp skin auction" in Taiwan Province Province). At present, the annualized GMV has exceeded $2.5 billion, with over 30 million download users.

3. Zarola

Zalora focuses on fashion e-commerce and provides fashion and footwear products. It is a subsidiary of global fashion group GFG. At present, there are about 900,000 independent visitors and 900,000 monthly views. Zalora is one of the fastest-growing e-commerce companies in Southeast Asia, with an accumulated investment of about 2 1 100 million US dollars. We have operations in Indonesia, Malaysia, Brunei, the Philippines, Thailand, Viet Nam, China, Hongkong and Taiwan Province Province of China. ZALORA sells international brands, and local brands will also be sold on all regional websites. At present, the total number of employees is about 1000.

Luxola

Luxola focuses on skin care products and cosmetics brands. The website currently sells about 4,000 products from 250 brands. Among them, 65 brands are exclusively sold online by Luxola in the Southeast Asian market. At present, there are about 540,000 independent visitors per month, and the monthly page views reach 6.5438+0.08 million. Since its establishment, it has received four rounds of financing totaling15.6 million USD. 2065438+In July 2005, it was acquired by the French luxury goods group LVMH. At present, the countries and regions served by this website include Australia, Brunei, China, Hong Kong, India, Malaysia, New Zealand, Philippines, United Arab Emirates and Singapore 1 1 market.

(PS: If you want to get a comprehensive tutorial from getting started to mastering eight mainstream cross-border e-commerce platforms such as Amazon, ebay, AliExpress, wish and lazada, you can pay attention to WeChat official account:? Fastorer cross-border flying fish? Or search "fastorer-flyfish". )