How do physical stores transform into e-commerce?

We guide offline customers to WeChat and social platforms, and then to the community. Manage customers online, extend interactive scenes and trading scenes in a community way, retain customers in the store through online communities, form stickiness, establish strong social relationships, and then reach multiple transactions through operations.

Trading → Socialization → Multiple Trading

Physical stores trade first and then socialize, and social e-commerce trades first and then socialize. The sales and trading scenarios of the two are very different, and it seems that they can't be saved. However, Yu Fang said that physical stores are more suitable for social e-commerce. Why do physical stores socialize in order to achieve multiple transactions in the social relationship reached by the transaction, so that the relationship becomes affectionate, interesting and rich!