The impact of South Korea’s short video industry on film and television

The impacts are as follows: changes in audience consumption habits and transformation of content creation.

1. Changes in audience consumption habits: With the popularity of short video platforms, audience consumption habits have changed. More and more people are beginning to watch content through short video platforms, while the audience of traditional TV programs and movies has changed. decline.

2. Transformation of content creation: The rapid development of short video platforms has led to changes in the forms and methods of content creation. The film and television industry is also trying to promote and market content through short video platforms. At the same time, short video platforms also provide more opportunities and platforms for emerging content creators.