How do startups promote a new product?

The rapid development of the mobile Internet, people contact products in a variety of ways, e-commerce, micro-business, short video, live, soft text, etc.; the era of product surplus, if we do not have marketing promotion of our products, but also simply expect that the product is good to have people over to buy, basically impossible. Now even if we go to promote, many times do not know how to promote, because there are too many channels, and startups have limited funds, it is difficult to choose the right channel to do promotion, the following whole world Xu Guoxiang and we share how to promote a new product: a product brand positioning why need to locate, so many products on the market, we do not go to the positioning, to find out the difference between our products and so on, why would others choose to buy our products? Why would others choose to buy our products, right, we have to have a unique promotional points, otherwise there is no characteristic of the product, the user can not remember, a friend said that the price of our lowest, the price is an aspect of the price is not now the lower the price, others will buy, a product without a brand, the price is low, a lot of people still do not dare to buy, do not rest assured that the quality of the product. Second, the product target customers do not determine the target customer, the content of the text is very not targeted, advertising will waste a lot of the budget to determine the target customer, it must be the more detailed the better, for example: cosmetics, we are targeting women, how big women, which cities, which industries, whether for allergic and so on, the more detailed, the more specific, the lower our budget can be more able to get accurate target customers for the Transaction, so that in the case of limited budget, the first to survive. Third, good product reputation products do not have good quality and reputation, want to rely on money can be sold times really gone; network highly developed era, users are very easy to share their own buying experience and feelings, but also easy to lead to a large number of rights; so, the enterprise in the promotion of new products, the product's word of mouth is particularly important. In the new product just came out, you can send some free trial packs, so that users can experience for free, and these experience products must be strictly quality control, so that after the user has used it, he feels that this product is good and worth spending money to buy, so that we can achieve the purpose of promoting the product, and at the same time the best after-sales service of the product will make the product get a better word of mouth. We can collect positive feedback and circle of friends and video, so that for the next step of external promotional activities. Fourth, the initial stage can be discounts and activities offline stores opened when we often see the opening of the restaurant trial activities, many times are 50% to 80% off, but also what to send, as well as supermarkets opening activities, the purchase of a gift, full of how much to reduce how much; users to buy the product instead of rushing to a few aspects, one is familiar with the brand, the second is the style that they like, and the third is to give a strong discount. New products naturally do not meet the first, the second also meets only a small number of users, then naturally can only go to meet the third, but this discount should also be controlled in the cost, no matter how, the ultimate purpose of the enterprise production products is to make a profit. Only at the beginning of the promotion, the magnitude of profit can be reduced or even lose some money to get greater exposure and user experience. Fifth, the use of the network to promote products many products do not rely on the Internet network, but also count on the traditional offline channel model to promote, more and more difficult to go; even if the network promotion, many times will not know how to choose, because too many pits, start-ups and not much of a budget, resulting in many companies are not willing to do network promotion, think no effect; also a misunderstanding, many companies believe that the promotion of the results can be seen immediately! This is really particularly difficult, unless your product is very good, willing to spend a lot of money to promote, there are still some possibilities, but small and medium-sized enterprises have this budget, there is no, so the whole world Xu Guoxiang and we say suitable for the start-ups of the network to promote the channel way: ① soft marketing can be through a large number of word of mouth coverage of the soft, incidentally combined with the Q & A, good product word of mouth, the minimum of the first few pages of Baidu search for our products. Baidu the first few pages of the search for our products and brands, a large number of our introductory information. Otherwise, the user to search under, what is the meaning of nothing, the willingness to buy will be much lower. ② short video can record a lot of video to jitterbugs, fast hands, watermelon video such APP to publish; so many companies can learn to start, do not need any cost. ③ paid promotion can vote bidding, information flow, circle of friends ads, as well as shake + these, but this is not suitable for start-ups, because it is difficult to control, the budget is small, the data are difficult to test out, so it is still recommended to do more soft and short video of this piece. There are too many ways to promote the network, the early stage can do more product coverage and long-tail keyword coverage, this needs time to accumulate, but especially suitable for startups without much budget, and then engage in their own short video, according to the development of the enterprise, and then choose some channels to increase.