What are the characteristics of the consumer market

Consumer market characteristics:

1, non-profit

Consumers buy goods in order to obtain a certain value of use, to meet the needs of their own life consumption, rather than for profit to resell.

2, non-professional

Consumers generally lack specialized knowledge of commodities and market knowledge. Consumers in the purchase of goods, often easily affected by manufacturers, merchants advertising, promotional methods, commodity packaging and service attitude.

3, hierarchical

Due to the different income levels of consumers, different social classes, consumer demand will show a certain hierarchy. Generally speaking, consumers are always the first to meet the most basic needs of survival and security needs, to buy clothing, food, housing, transportation and other necessities of life, and then only as appropriate to gradually meet the needs of a higher level, to buy enjoyment and development of goods.

4, substitutability

Consumer goods in addition to a small number of goods can not be replaced ten ℃, most of the goods can be found in substitutes or interchangeable use of goods. Therefore, there is a strong substitutability of goods in the consumer market.

Extended information:

Factors Affecting Consumer Markets

1. Consumer goods are the final products of society, which do not need to be reproduced and processed by production enterprises, and then can be available for It does not need to be reproduced and processed by production enterprises, and can be directly consumed by people. Consumer goods market is vast, the number of buyers is large and scattered, these people's age, gender, ethnicity, cultural level, geographic area, traditional habits, income, psychological motivation, etc., the demand for consumer goods is very different, the supply of consumer goods has a wide range and complexity;

2, in the whole market structure, the consumer market occupies an important position. Its development, directly or indirectly affects the development of the industrial goods market and the development of the whole social economy. And the main factor affecting the consumer goods market lies in the demand for consumer goods.

Demand for consumer goods is affected by the number and composition of the population, as well as the quantity, quality and variety of consumer goods, but the main factor is the purchasing power of the people. It is directly related to people's income level, but also subject to the results of income distribution.

Baidu Encyclopedia-Consumer Markets