Traditional Culture Encyclopedia - Traditional festivals - The basic characteristics of news are?

The basic characteristics of news are?

1, publicity

News propaganda articles are to be published, there is no secret content, generally to the public, so that the purpose of propaganda. Propaganda is to mobilize, motivate, encourage the work of the public, the more public propaganda, the more the number of people receiving propaganda, the more extensive, the more it can play its social role.

2, authenticity

Authenticity is the life of the news and publicity articles, the news must be completely true, not to half a point of hypocrisy, once the news is inaccurate, its life is over. We write news propaganda reports must emphasize the real thing.

3, targeted

Writing news and publicity articles, although you can face all members of society, but on an article, there is always a specific target audience. For example, our "Shenzhen Youth News" in a number of articles.

4, temporal

is to adapt to the requirements of the time, news reports are very strong time, it must be done quickly, in time, to adapt to the needs of the times, and time-sensitive. As the name suggests, the news is the "latest news". If it is a sesame seed thing, it is not called news.

5, readability

Writing news and publicity style, the language should be novel, lively, fluent, understandable, vivid images, fascinating. In this way, the reader will love to read, read will benefit, such as Luo write dull, hard, wordy.

Expanded Information

Classification

1. According to the state of facts: breaking news, persistent news, cyclical news;

2. According to the facts of the time gap between the occurrence of the report: event news and non-event news;

3. According to the region of the news and the scope of the impact of the news: international news, national news, local news;

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4. According to the material combination of news facts: typical news, comprehensive news, series of news;

5. According to the dissemination channels and information carriers: text news, picture news, electro-acoustic news, audio-visual news;

6. According to the content of the reflection of social life: political news, economic news, legal news, military news, scientific and technological news, cultural and educational news, sports news, social news and so on.

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