What's the difference between traditional marketing and modern marketing?

1, different environments

The marketing environment has changed a lot. Everyone has information technology, enjoys information resources, develops more markets, competes in cooperation and cooperates in competition.

2. Different products

Qualitative changes have taken place in marketing products, and traditional marketing products are gradually replaced by new products. Selling these new products to consumers can provide quick and timely after-sales service.

3. Different ways

Traditional marketing methods rely on media and advertisements to convey product information to consumers, which is one-way. Marketers are often active, while consumers are passive, with slow and limited information feedback and high cost. In the modern economic era, the Internet allows marketing channels to extend in all directions. Enterprises can not only quickly convey product information to consumers through the network, which greatly reduces the sales links and costs, but also consumers can have a dialogue with the sales departments of manufacturers through the network, express their wishes and put forward their own requirements, thus prompting manufacturers to produce products that are more suitable for market demand.

Modern marketing is a management guiding ideology of "taking consumer demand as the center and market as the starting point". According to the marketing concept, the key to achieve the organizer's goal is to correctly determine the needs and aspirations of the target market and deliver the content that the target market expects to meet more effectively and profitably than competitors.

Extended data:

Marketing activities include several basic points:

1. Marketing is not an ordinary enterprise activity, but an enterprise activity that establishes the modern marketing concept of "customer first";

2. Marketing is a complete process, not an independent single act;

3. The purpose of enterprise marketing is to obtain the best profit on the premise of meeting the needs of customers;

4. Marketing is a * * * activity of all employees under the principle of division of labor and cooperation.

In other words, under the tenet of customer demand first, all employees participate together to form a joint activity.