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In the era of self-media, a variety of different voices from all directions, the voice of the "mainstream media" is gradually becoming weaker, people no longer accept to be a "unified voice" to tell the right or wrong.

In the age of self-media, different voices are coming from all directions, and the voice of the "mainstream media" is gradually weakening, and people no longer accept being told what is right or wrong by a "unified voice".

Self-media information dissemination activities led by the general public, from the traditional "point to surface" communication, transformed into a "point to point" of a reciprocal concept of communication. At the same time, it also refers to the individual information production, accumulation, **** enjoyment, communication content both private and public information dissemination.

The medium itself is the truly meaningful message, and the most important role of the medium is that it "influences our habits of understanding and thinking". Therefore, the real meaningful and valuable "message" for society is not the content of the media of each era, but the nature of the communication tools used in that era, the possibilities it opens up, and the social changes it brings about.

Main forms of expression: forums, live broadcasting platforms Blogs, microblogs, Weibo, WeChat, and emerging video sites constitute the main channels of expression of the existing self-media, but with the deeper use of the Internet by individual users, the personal portal sites represented by Cuodi Networks will become the emerging carrier of self-media.

First, in addition to the information dissemination function of traditional blogs, the personalized aggregation function of personal portals can also accurately and instantly obtain information, thus constituting a two-way instant information channel. The existence of such a channel is conducive to the cultivation of a broader information audience, thus supporting a more vigorous demand for information expression.

Secondly, personal portals can combine data mining and intelligent pushing together to promote the spread of self-media in a way that users are happy to accept. For example, the Broadland Hot News model pioneered by Broadland will automatically push the most recommended content that is of interest to users every day to the users automatically. Traditional blogs also have leaderboards to show how hot the information is, but they can't reach the level of intelligence in pushing the information.

Thirdly, the community ecosystem established by personal portals strengthens the bond between users, making communication between publishers and recipients of information closer and more solid. As we all know, there is a support group behind every successful media outlet, and the simple comments provided by blogs are no longer enough to satisfy the needs of a circle of loyal fans, which is traditionally supplemented by forums and instant messaging.

Self-expression.

Self-media can develop so well, and become an industry with prospects

Mainly because of the diversity of its dissemination of the main body of the civilian and universal.

I. Diversity. Self-media communication subjects from all walks of life, which can be said to cover a wider range of traditional media practitioners relative to their ability to know a single industry. To a certain extent, their comprehensive grasp of news events can be more specific, clearer and more realistic,

Two, civilianization. The main body of the communication of the self media from the bottom of society, the self media communicators are therefore defined as "grassroots class".

Three, generalization. The most important role of self media is that it grants voice to the grassroots, to the general public, it promotes the self, helps the growth of personality, casting individual value, reflecting the public opinion.

His development is fueled by its

low threshold and easy to operate.

He is not like the traditional television, newspapers and other media, the operating hardware has super requirements, need to spend a lot of human and financial resources to maintain. The Internet seems to make "everything possible" for the general public to set up their own "media"

All the websites that provide self-media, users only need to apply for a simple registration to publish text, music, pictures, videos and other information on the Internet, The user only needs to apply for a simple registration to post text, music, pictures, videos and other information on the Internet to create their own "media". The low barriers to entry and simple operation have made self-publishing media very popular and developing rapidly.

Without the limitation of space and time, information can be disseminated rapidly, and the timeliness is greatly enhanced. The rapidity and efficiency of the work from production to publication is beyond the reach of traditional television and newspaper media. Self-media can quickly spread information to the audience, and the audience can also quickly feedback on the effect of information dissemination. The distance between the self media and the audience is zero, and its interactive power is beyond the reach of any traditional media.

Self-media to the traditional media issued a challenge. Podcasts as the emerging form of self-media make the original news in the edge of the audience to become the backbone of the news and information dissemination, the traditional media by the challenge of self-media.

Self-media platforms include, but are not limited to, personal microblogs, personal journals, personal homepages, and so on, of which the most representative hosting platforms are Facebook and Twitter in the United States, and QZone, Sina Weibo, Tencent microblogs, WeChat Friend Circle, WeChat Public Platform, RenRen, Baidu Post Bar, and so on in China.

There are also numerous technology blogs (mainly referring to news and information websites focusing on the Internet and science and technology), some of which are born out of portals; some are made by traditional media people coming out; and some are born out of traditional media, but because of the limitations of the team, the characteristics are not clear.?

Self-media is divided into broad self-media and narrow self-media, broad self-media can be traced back to the end of the last century, when the personal homepages, BBS personal albums can be called self-media, and then blogs, microblogging and so on. And the narrow sense of the self media can be WeChat public number as a sign, plus after the Baidu Baike, Sohu, Netease, Tencent and other self media writing platforms.

WeChat microblogging platform, technology blogs, homemade videos

How to start and do a good job of self-media, first familiar with some of the basic concepts described above, and then familiar with proficient in the corresponding channels, more a certain text editing literary ability

1, the new media belongs to a new field, there is no industry cowboys, we are all in the same starting line, so even newcomers have very good opportunities!

2, before learning network marketing knowledge to do a very good pad!

3, they have a set of project operation strategy and play!

In fact, there is a very important point, that is, do not wait to be strong before doing things, but do things to be strong.

Recommended a few of the more popular at the moment: headlines. Penguin, Big Fish, Baike number, microblogging microblogging, fast hand shaking voice, etc., you can focus mainly on one to do

New media operations?

For example, if you want to earn more than 10,000 a month through new media, first of all, according to your own resource preferences, find a single profit of at least 300 products or services to sell. (Remember that a single profit is better than 300 or else it is a waste of time, and can not make money).

How is the conversion rate of 1%, turnover of a single have to find 100 accurate users, you only need to turnover of a single day a month will have more than 10,000 income.

We all say that the new media operation, then operation in the end what is it? Take a month to earn 10,000, for example, I find a hundred accurate users every day to deal with a single,

But I want to earn more how to do it? Two ideas:

1, in the case of obtaining 100 accurate users the same number of cases to improve income.

Only 100 users per day, so how to improve the income? Your current conversion rate is 1% then raise the conversion rate to 3%, then a day is 1,000 income, a month is 3W. if you raise to 3%?

Continuously optimize your transaction copy, and sales talk. Or put the user into the group operation so that they trust you more, so that more people buy.

2, amplify the execution

For example, a day to find 100 accurate users to deal with 1 single, a month to earn 1W, then you want to earn 3W a day to find 300 accurate users can also earn.

What is the operation, this is the operation, as long as you can put a few core aspects of the control, constantly optimize to solve the problem, amplify the effect, then you become a master.

New media operation is actually not complicated, as long as you will split, it is very simple!

What are the benefits of new media operations?

1, the cost of acquiring users is relatively low.

New media has a fast dissemination speed, wide range of characteristics, so the cost of acquiring users is also relatively low.

2, can avoid competition.

New media is currently mainly microblogging, microblogging public number, relatively speaking, is a relatively closed circle, there will be no peer naked competition

3, can be 0 cost money.

As long as you understand some of the methods of new media, and operation ideas, that is to realize 0 cost money or business.

4. Industry prospects, promotion and salary increase fast, easy to do do do executives.

Currently, new media marketing is the same as the network marketing 10 years ago, out of the explosive period, large and small companies will do new media. Look at those recruitment information to know, recruitment of new media talent information is several times that of other industries, that is to say, the market demand for human field is very large. At the same time, the salary is also more than other industries in general to engage. And the new media is a new field, the two years only up, really cow people are too few, which is a very big opportunity for newcomers.

5, you can quickly make your career through new media.

Doing self-media content operation suggestions to follow the "useful, emotional and interactive" idea.

Useful

The content I share is my own actual work, life feelings, do not send spam, and do not do content reproduction, to ensure that fans open my article, is to see useful and original content.

Emotions

My articles have my character traits, not standardized beauty. My own style of writing is like a "family letter" conversation, where I communicate directly with my fans and talk to them face to face, unlike reading an essay. I let everyone feel that I am a real "person" by reading my articles.

Interaction

WeChat background message must be timely reply. There are a lot of fans will be in the background to put forward a lot of pertinent suggestions, these are their user experience, only according to the fan's suggestions continue to improve in order to make everyone like the content.

I take out a fixed amount of time every day to interact with my fans and return messages and emails in the background. For most of the questions I can do serious answer, of course, for some "how to do a good job of micro-business" such questions, I can not answer.

Second, note word of mouth

The establishment of social networks is based on the relationship of trust between people, the flow of information is the transmission of trust. The higher the trust in the user relationship established by WeChat, the wider the spread of word of mouth. The concept of being friends with users shifts because today is not an era of simply transmitting information, but building engagement!

I don't have marketing and promotion resources for my subscription number, and word-of-mouth spreading from my friends is the most important means for me to develop my fans.

My first batch of subscribers are all my friends inside my circle of friends, almost 200 people have followed me this number. I would write targeted articles related to them, such as how to solve some of the pain points in their work, and so on, and after getting their approval, they would naturally forward it.

When a friend shares this topic it brings in new fans, who in turn will leave a comment asking me a question. These questions I collect to become the next issue of the topic, so that not only the content can continue to be produced, and fans will also feel more involved in the article to get answers to their own questions, they share the article the probability of greater. This is similar to how Xiaomi's forums play out (UGC), and the content of my articles is actually generated based on fan topics.

The fan effect all starts with a small community. People get together because of some **** same interest. The decentralized internet will divide into countless interest communities in the future.

From the background data, each of my articles probably have 65% of the reading volume is from the circle of friends of the forwarding and sharing, after the opening of the message function, the interaction of the fans is better than before, the sharing of the reading volume mentioned 70%-80%. Here again despise the subscription number is collected under a message box caused by the very low open rate.

Third, borrow the wind

Personal do public accounts do not have marketing resources to pull the powder has nothing to do, in fact, the Internet has a lot of free traffic resources can be used, is their own to work harder.

Before I said the article content is very important, the article content quality is good, and original, you can vote for a few more platforms, do not just do WeChat public account. WeChat public account is positioned as a fan operation platform, you can use other platforms to channel traffic.

For example, I have opened my own column on today's headlines, everyone is a product manager, Jane book, digital tail, pulse and all other available submission platforms. Although I can only produce 2-3 articles per week, I put them out in batches on multiple platforms, and I leave my own micro-signal on all other content platforms, so naturally I get free traffic coming in.

And from these platforms over the fans, are wanting to do in-depth exchanges with me, will give me a message to ask some questions and so on, so the quality of fans is very good.

This batch of multi-column articles have another advantage - there will not appear to write an article only a little fan, do not write on the situation, I can see every day their own public account has a sustained growth of fans, on their own confidence has helped a lot.

Later, I will also promote my public account in my own speeches, and I can also reach 2,000-3,000 people per year in my speeches, who can be transferred from purely offline interactions to online. I can also collect offline speeches online that people want to listen to, forming a good atmosphere of online and offline integration and interaction.

Finally summarize the ideas, if you intend to do to be firm confidence, with an attitude of doing things rather than profit to earn a little money attitude, of course, you do a good job of profitability is certainly, the first to prepare a good platform and some of the necessary article editing tools such as PS and video editing software after all, we want to do the original to the public useful things, and then usually more open some ideas to publish some can help! We can summarize and reply more. Slowly to do more and more good