Notes on Yu Ge's Thoughts on Business Speech @ Day Shift Chapter 43

The rest of the song "Business Speech Thinking" supports you to become a more influential person.

12 big new thinking mode

1: I have my own thoughts: I am unique, I am valuable, and everything is worth having.

2. Positioning thinking: Positioning determines status, and a person's achievements are higher than self-identity.

3.u disk thinking: stocks determine courage, courage determines energy, and energy determines output.

4. Platform thinking: product ecologicalization, resource integration and project platformization.

5. Frame thinking: ideas determine routines, routines determine the way out, and the way out creates high speed.

6.IP thinking: credit VS advertising, personality VS brand, temperature VS speed.

7. Connecting thinking: connecting needs, connecting beliefs and connecting dreams.

8. Consequence thinking: The essence of business is transaction, not transaction but achievement, and only with results can there be development.

9. Entrance thinking: bring your own traffic, virus marketing, creative marketing.

10: story thinking: sensibility VS rationality, plot VS data, attraction VS persuasion.

1 1: scene thinking: context+pronunciation+word order = value; Time+space+angle = meaning

12: anchor thinking: repetition, implantation, implantation, mind, mind, mind.

Redefining business owners

1: Product Manager: Have a thorough understanding of the pain points of users and markets and the characteristics of products.

2. Super IP of the enterprise: Your words and deeds represent the company's brand, and your public remarks represent the company's vision, mission and values.

3. Marketing experts: Facing employees, customers, media industry and society, they are marketing, promoting corporate brands and creating personal iP anytime and anywhere.

Marketing five-step method

1. Problems to be considered before the five-step marketing method

Who am I solving the problem for (user portrait)

What problem do I solve: pain point, itching point, refreshing point.

Under what circumstances will they trigger emotions (situational thinking)

What makes me their best choice (qualification advantage)

Why should I let them make a decision now (carrot and stick) 2. Specific steps of five-step marketing.

1: identify yourself (introduce) and tell the audience who you are? What problem can you solve? This is an important issue to attract the audience.

2. Talking about problems (digging pain points) What problems do you find with customers? What happens if they don't solve it? These consequences must be the conclusions you (enterprises, institutions) have drawn after studying the whole industry and gaining insight into consumer behavior.

3. Give benefits (scratch) What benefits will you get if you accept this proposal? Such as performance, profit, talent, market, etc.

4. Talking about qualifications (winning trust) Why are we important to you, and what is the difference between us in the same industry? Such as history, technology, word of mouth, team, etc.

5. What does it mean that you invite (make a decision) to make this decision? Why do you have to make a decision now? ? Three: several concepts

Pain point: I can't sleep and want to escape.

Itching point: Extremely eager to satisfy self-realization. Cool point: it can be satisfied.

Selling point: unique, unique and different.

The five-step magic equation of self-marketing. I am a professional helper-

Have you found that there are many urgent needs and desires in life that can-

We have helped in this field.

So as to support them to improve-acquire-and eventually become-

If you want to be (change) too-you can do it now-or add me (stay) (contact information).

The soul of life

1: There are three kinds of people in life: incombustible, combustible and spontaneous combustion. We should be spontaneous combustion talents: strong self-motivation

Sense of identity and qualification

Self-expectation, self-confirmation and self-realization

Practice three-minute impromptu speech 1: four-step thinking

1: Give an example immediately: "I remember a few years ago" and "About my high school" Functions: attention, curiosity, sense of substitution.

2. Lenovo itself: "I just started my business that year" and "traveling abroad for the first time" role: close, true and credible.

3. Share feelings: "I'm so nervous, my head is covered with cold sweat, and I seem to be suffocating." Function: Emotion, emotion and empathy.

4. Appeal: "Please pick up your pen and write your name in the lower right corner of the volunteer form" Role: inspire, promote and realize.

Two: Summary

1: story vS truth, detail vS slogan, viewpoint vS content, ego vS ego. Three: Be a storyteller.

You have to say what you believe most. If you can do this, you can make the most touching report.

There are many things to talk about. Such as: things that make you happy, things that are extremely painful and difficult, and get people from them? Understanding of life, take a more positive attitude and action to face life, or an unforgettable friendship, or warm and touching interaction with parents and brothers, and so on. , are all topics that overflow from your heart. Don't want to talk too much at once, try to mobilize? The audience's emotional response, and inspire you to face life more actively.

The event I want to describe is:

The events I described, including places and people, are:

I apply principles to deal with excessive anxiety and stress: (including dialogue, action, emotional joys and sorrows. . What do I want the audience to do (concise and specific):

The benefits I will bring to the audience (concise and specific):

Principles of how to tell a good story

1: dilemma principle; 2. The principle of inversion; 3. Emotional principle; The principle of 4: 3 minutes.

The theme and main line of the speech 1: How to find the main line 1: Who is the audience?

2. What is the level of knowledge?

3. What are the expectations of the audience?

4. What do they care about most?

5: What is the last speaker saying? PS: I have too much to say, but I don't have enough time.

Self-reflection before a speech

1: Is there eye contact?

2. Have you passed on new ideas?

3. Will every step of the speech be satisfactory?

4. Are there enough examples in the process of expounding opinions?

5: How is my voice? Does it sound like a dialogue or a sermon?

6. Are the pitch and rhythm changes enough?

7: Do I look like I'm reciting?

8. Is humor far-fetched or natural?

9: How about the visual material? Did their speech help or hinder?

10: Is there anything annoying?

List of speech ideas

1: Is the theme my favorite?

2. Can he arouse the interest of the audience?

3: Is it valuable?

4: Is it a gift for the audience? Or an inspiration?

5: Is the content new or old?

6. Have you fully expounded this theme with real examples?

7: Do I have enough knowledge to live up to the expectations of the audience? PS: Typhoon has three decisions: stand still, keep your eyes still and laugh.

A Case Study of Silent Witnesses

Six dimensions of human language communication

Environment, behavior, ability, belief, orientation, spirit.

The logic behind efficient speech

1: Thinking mode refers to a person's perspective and emotion on people, things and things, which determines a person's conduct.

2. Thinking mode is formed by what we see, hear and encounter. It is deeply hidden in the subconscious and often affects the whole behavior and emotional mode unconsciously.

3. All enterprise problems are people's problems, all enterprise problems are boss's problems, and all boss's problems are his thinking mode. The achievement of an enterprise must be higher than the thinking mode of its boss. (mode)

Frame building: design in a successful speech. Content presentation: how to attract the audience's attention? Detonate the atmosphere: let the audience touch your heartbeat. Visual aid: presenting the best speech state. Effective field control: the key strategy to dominate the podium.

New Media Marketing and Speech

1: All business activities are based on human activities, and all business activities are based on social activities.

2. Thought is money, socialization is circulation, and expression is realization.

3. The essence of speech: sharing valuable ideas.

4. The power of speech: influencing others to create results.

A: From communication to connection: traditional outdoor focus building of print media TV station, new media marketing: mobile Internet tools, community, app, direct connection and interaction with users.

B: From technology to content: New technologies and tools shorten the reach path and improve the reach rate, but the content is fundamental. How to define the concept of brand story? How to refine brand advantages? How to build a brand story? From seriousness to communication)

C: From seriousness to entertainment. The boss should put down his posture, don't pretend to be cool, express himself more realistically and entertainingly, and establish contact with users and partners. ? D: from function to feeling. Users not only need cold product features, but also need brand stories with temperature.

E: From individual soldier to cross-border. Cross-border cooperation, * * * enjoy resources. Wu Xiaobo Blue Lion Publishing House, in cooperation with Master of Psychology. ? The five-word formula of business host: welcome person, inviter.

10 courtyard efficient communication principle

Siheyuan-chimney-trophy-question mark-stumbling block-question mark-helping hand-watch-telescope-college students

1, Siheyuan: Contact with each other, and communication can start from each other's hometown.

2. Chimney: You can understand the first job when you were young at the beginning of your business.

3. booty: you can ask the other person what you are most satisfied with so far. Keywords: so far, I think I am most satisfied.

4. Question mark: How did the other party do so well?

5, stumbling block: you can ask each other the biggest dilemma when starting a business, note: you can't always smile.

6. Question mark: How did you overcome the difficulties?

7. Helping hand: Who is the most important person in his life? Can someone help you? Not only be a good communicator, but also be his bosom friend.

8. Watch: Get a general idea of how the other party's weekend breaks are arranged. What are your hobbies? Understand * * * points of common interest and create opportunities to meet.

9. Telescope: What is his dream? What is his plan for three to five years?

10, ask him to give advice to young people, how to do better, and directly ask what is the biggest secret of success?