Briefly describe three ways to determine the advertising budget.

Briefly describe three ways to determine the advertising budget.

Look at the answers and analyze the correct answers. There are three ways to determine the advertising budget:

(1) Sales Proportion Method: Take a certain proportion of sales in a certain country as the advertising budget of an enterprise in that country.

(2) Competitive equivalence method: that is, the advertising budget is equal to or similar to that of competitors.

(3) Target task method: This is a relatively scientific method. Its practice is that the enterprise first determines the advertising target, that is, the sales volume or advertising effect to be achieved, then plans the tasks that need to be performed to complete this target, and finally calculates the cost required to complete these tasks.

See textbook P240.

Answer analysis

Knowledge points of this topic: promotion strategies of international enterprises,

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