How can companies use self media empowerment to expand their marketing channels?

How can enterprises utilize self media empowerment to expand their marketing channels? When the rise of e-commerce when many enterprises and businesses are complaining, said Ma Yun robbed their business, in fact, this is just the inevitable stage of social development and change, Ma Yun not come, the Ministry of Electricity to come there will be other forms of productivity and sales changes in the way Bunsen is progress, the planned economy, the provinces and municipalities in the region are almost all the textile mills, workers are tens of thousands of people, and now? Replaced by advanced productivity, rather than resist, try to accept, learn, grasp. Lang Chuntao self-media matrix where the development of the trend class is irreversible, forcing the machine, landline phone as if we are far away, think about it, but some years, then how can small and medium-sized enterprises or business people to take advantage of the advantages of various self-media platforms, resources, to establish their own self-media marketing channels and publicity and investment platforms? We first need to understand the characteristics of the self media, there are basically three: 1, there is a huge amount of information bearing characteristics. 2, information fragmentation, fast dissemination speed, involving a wide range of characteristics. 3, the dissemination of information for the virtual content. Lang Chuntao self-media matrix can be counted on the major platforms basically have their own self-media port, but how to find a suitable port for their own this need to know the role of the major platforms, and then for their own positioning, so that the choice of platforms will be more accurate. For example, we choose to serve the end customer or to do publicity and promotion? Is it recruiting B-side business or directly do C-side customers? Or both directions are included? The main thing is to understand the platform's operating logic and the underlying thinking of the fan customers attracted, that is, your performance logic. This is all to consider, such as: the age of the audience fan base, preferences, the industry in which they are located, occupation, habits, etc.. There are most companies or individuals, beard and eyebrows, basically one can not be less, up to want to do the whole network marketing, firepower, various platforms of the self media are not spared, basically a piece of content for the whole network to put. Lang Chuntao self-media matrix Internet development to the present has been unprecedented prosperity, a lot of self-media platforms, in fact, each platform needs to invest energy to be taken seriously. According to your own positioning, the ultimate target group, to determine the quality of the user group. It is recommended to choose a platform first and concentrate on investing resources. Now the major platforms have basically reached maturity, the dividends are almost nothing. Basically rely on the content, but choose not to give up, in the output of fine content at the same time, constantly learning, studying its operating logic, fan preferences, and then the method of cash. Lang Chuntao self media matrix a, how to choose the right media platform?1, according to the type of content to choose.2, for the crowd to choose. Second, the mainstream self media platform 1, WeChat public number 2, Baidu Baike number 3, today's headlines media platform 4, Sohu self media 5, Sina microblogging Lang Chuntao self media matrix third, short video live platform jitter, fast hand, Tencent video number, small red book BILIBILI and so on, too much, so much platform want to do it up essentially or high-quality content, no matter whether it is the text or the video, in order to have a better dissemination effect, say a thousand words, or rely on the content design, so that everyone willingly likes, comments, forwarding. Self-media marketing platform is only a platform and channel, the development of a certain period of time itself does not have much dividend. As a participant in the promotion up, but also need to put some effort, invest time and energy is necessary, but also need to invest more resources, do it is not easy, advise you not blindly, not blindly follow, want to think well, insist on doing it, good luck. #self-media ## full network marketing ## business development strategy ## self-media platform ## how to operate self-media matrix ##