How to use leisure industry planning to guide the "village" to become a specialty tourism village

1, characteristics of the agricultural industry resources village

Due to the special geography, climate, soil and history of the accumulated brand, many villages or villages have a certain type of characteristics of the agricultural industry resources, such as Chengdu Sansheng Flower Township, "flower village farmhouse, happy Plum Forest, Jiangjia vegetable field, Dongli Chrysanthemum Garden, Lotus Pond Moonlight "five golden flowers, various types of peach blossom villages, pear villages, pumpkin villages and so on around the world.

Development points: integration of land, large area planting, rich planting varieties; expand, improve and enhance the connotation of agro-tourism services and service functions; the development of a complete brand marketing strategy, to play the local characteristics of agricultural industrial resources tourism brand.

2, scientific and technological modernization of industrialized agricultural villages

This type of villages generally have modern agricultural parks, including facility-based agriculture, picking agriculture, aquaculture, fruit and vegetable planting and processing, flower and seedling cultivation. Modern agricultural parks, as an important form of adjustment of China's agricultural industrial structure, realize high-tech production and tourism development, while also shouldering the mission of driving the surrounding areas and promoting economic development. Now basically every city has at least one high-tech sightseeing park in its neighborhood, which started with the development of modern agriculture, and finally tourism agriculture and leisure agriculture became the main mode.

Development points: control the number of modern agricultural park development, focusing on the development of agricultural parks with potential, distinctive features, do fine projects; optimize the project structure, focusing on innovation of tourism products; do a good job of investigating the development of the project before the scientific tourism planning, to avoid duplication of the project construction, function of the same problem occurs, resulting in vicious competition between the project; according to the seasonal changes in the change of the tourism project.

3, ethnic folklore tourism village, village, tribe

Folklore-based rural tourism has a culture of originality, participation, simplicity and rich folklore features, unique ethnic folklore, architectural style, eating habits, clothing characteristics, agricultural landscape and agricultural activities, etc., all for folklore tourism provides a great deal of space for development. China's folk tourism development resource base is rich, distinctive, regional and national personality is strong, the development advantage is obvious. At the same time, due to the small investment, quick results, and gradually become a new growth point in the economic development of ethnic minority areas and tourism highlights, supported by the local government, but also respected by domestic and foreign tourists, the development of ethnic folk villages is also a new way of investment.

Development points: in situ protection of folk tourism resources, local conditions, maintain individuality, into the people, activities to guide the formation of the brand.

4, characteristics of tourism commodities, handicrafts, folk souvenirs processing characteristics of the village

Crafts embodies a rural art, advocating the local materials, local market, local appreciation, such as the village of New Year's paintings, clay sculpture village, paper-cutting village and so on. Sichuan Mianzhu has a New Year's Eve painting village is the New Year's Eve painting on the wall, in the whitewashed walls are painted with New Year's Eve paintings. Similar places, in fact, has constituted a professional village, the development of such professional village, there are many in the country, for example, Baoji clay sculpture village sales of 60 million a year, Zhangjiakou has a paper-cutting village sales of more than 30 million a year. Such a process of handicraft development has preserved and inherited village culture, while at the same time forming new creations.

Development points: highlighting the characteristics, creating fine products, digging deep into the cultural connotation, the front store and the back workshop, the combination of residential and commercial areas of the workshop community development model guided to become a cultural and creative industry-driven villages.

5, relying on well-known scenic spots / destination hospitality service village

Famous scenic spots huge attraction for the regional tourism in terms of resources and markets to bring development opportunities, the surrounding villages to take advantage of this advantage, and often become a priority development area for rural tourism. The villages around the scenic spots are inextricably linked with the scenic spots themselves, and have regional consistency in terms of culture, geography and socio-economics, which provides a relatively good popular base for the development of rural tourism. At the same time, the development of hospitality service villages relying on well-known scenic spots/destinations has both the subjective need for the economic development of the villages themselves and the objective need for the scenic spots to open up and become more leisure-oriented. In recent years, China's "Golden Week" scenic congestion phenomenon, fully exposed the shortcomings of closed scenic areas, scenic areas and surrounding villages supporting the development of an inevitable trend. Well-known scenic beauty of the natural landscape and rich history and culture, hand in hand with the surrounding tranquil rural style, realize the countryside and scenic hand in hand **** win, led to the development of the region's large tourism.

Development points: relying on well-known scenic spots / destination hospitality services village development, to be carried out on the basis of the depth of the concept of relying on the scenic spot brand, based on the source market and its own characteristics of the development of in-depth countryside experience products, the full mobilization of food, accommodation, travel, tourism, shopping, entertainment six major tourism elements, fully explain the countryside customs and styles. Let the open rural experience and closed scenic sightseeing to form a sharp contrast, by relying on the momentum of the scenic area, to take their own characteristics of rural tourism development road.

6, ancient architecture and historical and cultural resources rich in ancient villages

Ancient villages refers to the Republic of China before the establishment of the village, retained a large historical evolution, that is, the built environment, architectural style, the village site has not been a major change, with unique folklore and folk customs, although the experience of a long time ago, but still serves the people of the village. This is the village of Xidi in Anhui, Hongcun for starters, now the country such ancient villages have been better utilized I'm afraid there must be thousands, and this ancient village fully demonstrates the local traditional culture, but also to give guests a very fresh feeling.

Development ideas: the charm of the ancient village architecture, aboriginal life, to attract popularity, and ultimately allow these tourists to land in the ancient villages around the construction of various types of leisure experience projects in the consumption. Rational planning, development and protection of a combination; to maintain the original flavor, ancient flavor; the ancient village human environment and natural ecology to protect; the traditional cultural connotations of the depth of excavation; enrichment of tourism products.

Appreciate the intoxicating beauty of the countryside, the beautiful scenery, understand the birth of your native land, feed you, and attention to the economic development of the countryside, eco-agriculture, as well as the ecological environment of the countryside.