Why are Alipay and WeChat going out of their way to promote face swipe payments, and what's in it for them?

The biggest benefit of promoting face swipe payment is that it can retain customers and make them so interested in this payment method that they will use it again.

Face recognition is a biometric technology based on facial feature information. The biggest feature of this technology is that it avoids the leakage of personal information and adopts a non-contact way of identification, which is produced with the rapid development of optoelectronic technology, microcomputer technology, image processing technology and pattern recognition technology. It can quickly, accurately and clearly recognize identity and cannot be replicated. Even after cosmetic surgery, this technology can find the "original you" from hundreds of facial features.

With China's growing population, there are more and more supermarkets and chain stores as consumer demand increases. When there is demand, there are business opportunities. The launch of the face-to-face payment market has birthed the cradle of commerce, and as face-to-face payment is piloted and perfected, it will become more popular. Applicable to small convenience stores, husband and wife stores, restaurants, small hotels and so on, the payment can be completed by swiping the face payment.

For many merchants, the biggest benefit of paying with a brush face is to retain customers. In the previous payment behavior, after the customer or staff scan the payment code to pay, basically the customer only receives a WeChat payment return message, and there is no contact with our merchants. With this electronic screen, customers will always stare at this screen during the payment process. Imagine if we want to do promotional activities, launch new products in the store and show them all on the screen, customers can attract public attention or follow the public number or small program to stimulate membership or consumption twice. Activities to have much more, and customers will not feel very troublesome.

As mentioned above, it used to be basically difficult for us to notify customers of any promotions after they paid through the register if they never came back to the store. If the customer pays with a face swipe, the screen will automatically pop up the existing consumption coupons in the store, and the customer will definitely receive them so that he can become a customer in your small program mall. In the future, if there is an event, the customer is closely connected to us.