How to embody tea culture in tea packaging?

Tea culture in China has experienced thousands of years of development, and drinking tea has become an important part of people's daily life. In order to meet the needs of mass consumers, tea packaging needs to be carefully conceived and designed from packaging structure, materials, characters, patterns, colors and other aspects. There are many folk myths and legends in ancient China, which are an important part of Chinese traditional culture. Through investigation and study, Bian Xiao found that when designing tea packaging, taking all kinds of folk customs of tea producing areas and their figures or animal images as the main design elements can make tea packaging show strong regional cultural characteristics and unique local folk culture.

Bian Xiao believes that China has a vast territory, rich resources and numerous tea producing areas. There are many tea folk customs with local characteristics everywhere, such as smashing tea, covering a bowl of tea, kungfu tea and so on. In the process of graphic design, symbols, metaphors and other techniques can be used to extract the tea-making process and tea tasting scenes, and apply them to tea packaging design, so that people can associate with various things in life through these graphics and realize the packaging design content and people's emotions. The rational application of folk culture in packaging design can not only enhance the cultural value of tea brands, but also be close to the daily life of ordinary people and meet their emotional and consumption needs.