Analyze the difference between network marketing and traditional marketing

The difference between network marketing and traditional marketing is: the difference in marketing concepts, different ways of information dissemination and content of the transformation of different marketing competition.

1, the difference in marketing concept

Traditional marketing concepts, such as the concept of production, product concepts, sales promotion concepts. To the interests of the enterprise as the center, failed to fully consider the needs of consumers, the simple pursuit of low-cost scale production, very easy to lead to the phenomenon of production and marketing disconnect. Some modern marketing concepts, such as the concept of marketing, social marketing concepts, despite the consumer demand-centered slogan and efforts to put into practice, but the implementation of the situation is not satisfactory.

2, the information dissemination methods and content of the transformation

In the dissemination of information, traditional marketing to win customers by means of unidirectional information dissemination (such as advertising), consumers are in a passive position, they can only be based on fixed information provided by the enterprise to determine the purchase intention, there is no doubt that can not be feedback. On the Internet, network marketing using an interactive two-way information dissemination, business and consumer communication between timely and adequate, consumers in the process of information transfer can take the initiative to query their own needs of information, but also feedback on their own information.

3, the difference in marketing competition

Traditional marketing is in the real space manufacturers face-to-face competition, the rules of the game is like "big fish eat small fish", and network marketing is through the network virtual space into the enterprise, the family and other real space, the rules of the game are like The rules of the game are like "fast fish eat slow fish".

The transformation from physical to virtual market, so that large-scale enterprises with strong financial strength is no longer the only winner, is no longer the only threat. Under the conditions of network marketing, all companies stand on the same starting line, which makes it possible for small companies to realize global marketing.

The advantages of network marketing

1, network publicity is multi-dimensional publicity has the most dynamic consumer groups.

2, low production costs, fast, flexible changes, interactive and deep.

3, can carry out perfect statistics, high audience attention, wide range of dissemination, not subject to time and space restrictions.

4, with repeatability and retrievability, with strong service, network publicity has been the trend.

5, network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is to achieve the overall business objectives of the enterprise

, the Internet as the basic means to create an online business environment for a variety of activities, is a broad term, from the current business in terms of network marketing is broader to cover the network's products and put the concept of the Internet.