Traditional Culture Encyclopedia - Traditional festivals - 3. How to build a regional brand of yinan county Lv Wen products and develop creative products with distinctive culture;
3. How to build a regional brand of yinan county Lv Wen products and develop creative products with distinctive culture;
1. Dig deep into cultural resources: First, comprehensively sort out yinan county's cultural resources and find out cultural elements with characteristics and advantages, such as historical sites, folk culture and local specialties.
2. Innovative design R&D: Based on cultural resources, creative design is carried out to develop cultural and creative products with distinctive local characteristics and various forms. We can consider combining traditional culture with modern elements to create cultural and creative products with historical background and modern aesthetics.
3. Regional brand building: Enhance the visibility and reputation of regional brands by unifying brand image, publicity and promotion. Brand image should highlight the uniqueness and attraction of Yinan culture, and organically combine with tourism, ecology and other elements.
4. Strengthen marketing: promote cultural tourism products through online and offline channels to increase market share. We can use the Internet platform, social media and other means to carry out all-round publicity to attract more tourists and consumers.
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