What are the characteristics of Wanda's successful business operation model and practical business model? Where can I learn more about Wanda's business model?

Commercial real estate learns Wanda, and being a man should learn from Wang Jianlin!

Mr. Wang Jianlin is a professional and Wanda Group is a famous real estate enterprise in China founded by Mr. Wang Jianlin. Studying the development path of Wanda commercial real estate, we will understand-

What is strategy? What is tactics?

What do you mean quiet as a virgin? What moves like a rabbit?

What is organizational execution? What is corporate culture?

……

All along, the development of Wanda commercial real estate has been covered with a mysterious veil. On the one hand, they constantly attack the city and plunder the land all over the country. The advertisement of "One wanda plaza, One City Center" on the main road of the city shows the national existence of this enterprise. On the other hand, people have been unable to imagine what kind of enterprise this is, why it can build a large shopping center in 18 months that local developers can't build in 8 years, and ensure that the shopping center can be completed and opened in 18 months from the time of land acquisition, so as to realize the sustainable operation of the shopping center and move towards success.

What kind of enterprise is this? What terrible business model are they running?

In this regard, I understand war to a greater extent.

A lonely general leads a group of soldiers who are not special. In the China real estate market, which is dominated by various factions and is in a scuffle, it points to a road that is not broad. The general said, "If you go in this direction, you will go to heaven." However, the general's words did not cause great repercussions at that time, and the waiters were indifferent and unmoved. Then, the general led his soldiers to start a lonely long March, which overcame difficulties unimaginable to ordinary people. During this period, many former officials have achieved great success, and they have been promoted in ranks and knighted, but the general is still on the road and exhausted. Unexpectedly, the general's decision was proved to be correct in 16. Because when China's real estate developed from the initial chaotic state to today's fierce competition and interest marginalization, the general's conquest all the way enjoyed the greatest achievement of China's urbanization development, and a road that was not broad originally proved to be the real golden road of China's real estate with the development of the times!

This general is Mr. Wang Jianlin.

The team he leads is Wanda Group.

He refers to commercial real estate.

Therefore, commercial real estate should learn from Wanda and learn from Wang Jianlin in life!

How to build a century-old enterprise?

In China, countless enterprises have put forward the slogan of building a century-old enterprise, but I think most enterprises are talking in their sleep. They have neither the ability nor the culture to realize such a vision. All they have is that they seem to have a lot of money. Can you build a century-old enterprise with more money? My answer is no, in a short time, huge wealth accumulation can disappear in a short time, because in a short time, huge wealth accumulation proves that you are an opportunist, and opportunists are accidental. No one can be an eternal opportunist winner, and the eternal winner can only rely on the strength and culture of the enterprise.

Wanda and Vanke can be compared, because Wanda is the leader of commercial real estate in China and Vanke is the leader of residential real estate in China. The founder of Wanda is Wang Jianlin and the founder of Vanke is Wang Shi.

Wang Shi is a celebrity with the highest exposure rate in China real estate industry, which is related to Vanke's residential real estate sales ranking first in China for many years. However, as far as personality analysis is concerned, I think Wang Shi is like a singing poet. He is smart, open-minded and good at employing people, but in the final analysis, he is just a symbol and an image spokesperson of Vanke today. If we analyze the characters in ancient China, Wang Shi has a feeling of being an ancient scholar-bureaucrat in China. With the motto of "Poverty is the only way to protect yourself, and prosperity is the best way to help the world", he sometimes pointed out the country and sometimes indulged in Shan Ye, leaving his personal mark in the development of China real estate.

However, Wang Jianlin is a soldier. He is not as free and easy as Wang Shi. He carries out goals, tasks and winning missions. Therefore, from the analysis of personality, Wang Jianlin was far-sighted and persevering, and always maintained control and leadership over the team until he won. General Wang Jianlin, calm and calm, created a new pattern of China real estate with the mission and mind of "making Longcheng fly, but not teaching Huma to cross the shady mountains", which is admirable!

Comparing Wang Jianlin and Wang Shi, from the perspective of entrepreneurs, I think Wang Jianlin is more worth learning.

Wanda Group also put forward the slogan of "a century-old enterprise". Compared with many domestic enterprises that put forward the slogan of "centennial enterprise", I think Wanda Group's goal of "centennial enterprise" is more credible, or more likely to be realized, because:

Wanda Group is an enterprise with a dream and a sense of mission. Historically, the amount of money can't make an enterprise last forever, but dreams and a sense of mission can make an enterprise last forever.

Wanda Group is an enterprise with strategic objectives and good execution ability. Most enterprises pursue short-term business objectives too much and ignore long-term development planning. The past development course of Wanda Group tells us that they can strike a good balance between strategic objectives and execution ability.

The so-called century-old enterprise is not just a slogan. "Those who have achieved great things in ancient times are not only talented, but also have the will to persevere." If your ambition is not strong, you will be trapped in vulgarity, silently bound by love, and curled up in mediocrity forever, which will inevitably lead to vulgarity! "-For China enterprises in reality, too many enterprises take short-term profit-seeking as their only goal. In my opinion, the highest standard for evaluating a century-old enterprise and an excellent entrepreneur should be the realization of mission-the realization of enterprise value and social value. The realization of the goal is actually more important than how much money you earn.

Daqing of industry, Dazhai of agriculture, Wanda of commercial real estate!

The people of China have always been a nation that is good at learning. From Confucius's "learning from the times is a pleasure" to modern "learning from foreigners to control foreigners", and then to the emergence of modern China's "learning from industry and agriculture", we have been constantly learning, learning advanced experience and applying what we have learned.

So, what are we learning from Wanda's experience for?

Although this book is an in-depth analysis of Wanda's development path and business model, from another perspective, I think this book is not entirely a professional book, but also an inspirational book, which inspires contemporary entrepreneurs or groups who want to be entrepreneurs. Wanda's commercial real estate development tells us that if we want to achieve a goal, we must have a long-term plan and then do it firmly. No matter how bumpy the road is, don't give up your faith. Even if you are alone on this road, don't feel lonely and don't be afraid, because as long as your choice is right, you can reach the other side of victory even if you have no friends.

There are too many inspirational books borrowed from abroad, but their growth mode is far from us, but Wanda is by your side, and Wang Jianlin is a living idol. He is not only a businessman and entrepreneur, but also a member of the Standing Committee of Chinese People's Political Consultative Conference and vice chairman of the All-China Federation of Industry and Commerce. He is really an inspirational idol.

Learn from Wanda and Wang Jianlin-the appearance of such a phenomenon can also make us reflect on the gorgeous and short-sighted enterprise development model and realize what is the foundation of enterprise development?

Jiang Nanchun and Yu ... Are they entrepreneurs? There is no denying that they have made a lot of money from the listing of their enterprises, but what about their enterprises, their corporate culture, do they still have dreams in their hearts, and are there sparks in their minds? If there is no spark, no passion and no dream, then I think their entrepreneurial role is actually "dead". At this level, I don't think they are entrepreneurs, I think they are just businessmen.

The so-called businessman, is to make money for the sole purpose. Just like a vegetable seller, 2 yuan sells a catty of vegetables wholesale, 4 yuan sells a catty, sells them, makes money, completes the transaction, and then can go home. After returning to China, I was still a vegetable farmer.

However, entrepreneurs should have dreams, a sense of responsibility and a sense of mission, just as Wanda's development track has contributed to China's urban development. It was successful in the past and will continue to develop in the future. Wang Jianlin not only wants to make money, but also wants to keep his dream alive, make the development of this enterprise more brilliant, and leave their mark and contribution in the process of China's economic development and social progress.

This is what I think is the difference between businessmen and entrepreneurs.

Learning from Wanda and Wang Jianlin is actually an inspirational orientation that this book wants to achieve. This may be my personal idea, and many people don't agree with it. However, I think more and more people will accept my point of view.

The above viewpoint was encouraged by my friend.

Author: Duan Hongbin