What is the main content of marketing concept?

The concept of marketing means that enterprises should take customers as the center and realize their marketing goals by understanding and meeting customers' needs. Its main contents are as follows:

1. Customer orientation: The marketing concept emphasizes customer-centeredness, grasps customers' needs, preferences and behaviors, and provides products or services that meet their expectations.

2. Organization and coordination: The marketing concept emphasizes the coordination and communication among various functional departments within the organization, so as to effectively meet customer needs and achieve enterprise goals.

3. Competitive consciousness: The marketing concept emphasizes that enterprises should pay attention to the market competitive environment, constantly improve their differentiated competitive advantages, and then win more market share.

4. Long-term vision: The marketing concept emphasizes that enterprises should consider development from a long-term perspective, paying attention not only to short-term interests, but also to brand building and customer loyalty.

5. Benefit-oriented: The marketing concept emphasizes that enterprises should pay attention to efficiency, that is, they should pursue the maximization of income in marketing activities, and at the same time pay attention to cost control and efficiency improvement.

6. Market orientation: The marketing concept emphasizes that enterprises should adjust and innovate according to market demand and competitive environment, constantly meet customer demand and adapt to market changes.

In short, the marketing concept is a customer-oriented marketing concept, which emphasizes that enterprises should pay attention to customer needs, market environment and long-term interests in order to achieve enterprise goals and win market competitive advantages.