Taobao's entrepreneurial story: the case of entrepreneurial story and its enlightenment

Venture capital is a new way of equity investment and financing, which started after the Second World War and is different from the traditional way of debt investment and financing. Below I will answer the entrepreneurial story of Taobao for you, hoping to help you.

Taobao's entrepreneurial story 1

Entrepreneurial process

20 1 1 February, when Hu went home to visit relatives, he discussed with his primary school classmates and they had the idea of opening an online shop. In March, Hu returned to Zhongshan Post Office and resigned decisively. In April, Hu successfully completed it? A chubby butterfly? Clothing Co., Ltd. registered; Is it possible? A chubby butterfly? Taobao Mall officially opened; June? A chubby butterfly? Successfully applied to Taobao? Gold rush? Promote qualifications and create a history of selling 1000 clothes a week; July? A chubby butterfly? The team won 20 1 1 Zhongshan Youth Entrepreneurship Competition, with a bonus of 1 ten thousand yuan and an interest-free loan of 300 thousand yuan.

From the official opening of the company to becoming the champion of the entrepreneurial competition, Tubby butterfly? It only took two short months. On the surface, the entrepreneurial process with his partner Hu can be used almost? Smooth sailing? But from Hu's narration, we can find the solid foundation, clear market planning and decisive execution behind this team.

In fact, as early as when I was in college, I showed a very high entrepreneurial ability. As a student majoring in e-commerce, he has a systematic knowledge reserve for online marketing. In order to accumulate practical experience, he once formed a team to create? Book angel? Second-hand book trading platform, and using this e-commerce platform to make a profit of 1 10,000 yuan, finally helped a leukemia alumnus.

After graduating from college, Hu found a stable and comfortable job in Zhongshan, but what is in Hu's bones? Restless? Finally, I couldn't help it. According to the accumulated experience in the past, Hu will target online stores. After learning that Sun Yat-sen University's student incubator base can provide preferential policies for entrepreneurship, he moved his studio to Junxianju.

Are you online? Everyone can be a boss? Taobao platform, how to break through and occupy a place in tens of millions of stores? The logic of Hu and his teammates is extremely simple: guarantee quality and provide good service, and naturally occupy the market.

After ensuring the quality, Hu and his teammate have always stressed? Service first? The concept of, and run through it. ? We definitely attach importance to any problems of customers. Deliver the goods as soon as you receive the order. It is common to be busy until two or three in the morning. ? It is under such an idea. A chubby butterfly? This young shop beat many rivals and successfully won Taobao? Gold rush? , and thus achieved a breakthrough in sales performance; It is this spirit and attitude that makes them stand out in this year's Youth Entrepreneurship Competition and finally win the championship.

A chubby butterfly, right? Beverly? We hope that through this process, we can grow together with the company, grow together and change together, just like the growth of girls, and finally break the cocoon into a butterfly. ? At present, Hu is preparing a marketing system for college students, hoping to acquire reserve human resources and focus on reserve talents by cultivating college students' marketing and planning abilities; In addition, an interest-free loan of 300,000 yuan, Tubby butterfly? The store is being greatly upgraded. For future development? A chubby butterfly? Full of confidence

Choosing good projects for college students' entrepreneurship is the foundation of success. Many college students are unfaithful to project selection, and entrepreneurial experience is very important.

Taobao's entrepreneurial story II

Chat with my brother during the Spring Festival and come to Guangzhou to do Taobao. He is older than me, still in college, and has a quick mind. He thinks it's too late to do Taobao again this year, and the competition is too fierce. There are so many people who do Taobao that even his roommate has started to do it. I'm afraid there is no room for me. However, my opinion is very firm. I think Taobao can still be done, and it turns out that Taobao can also be done. Many things have to be experienced before you regret it. In fact, when we were young, failure and success were normal. The most important thing is that we need to constantly experience and constantly sum up. We need the courage and courage to go out!

In China with a large population, why is it easy to follow the trend and why is the herding effect very obvious? Because many times, we lack our independent analytical ability and judgment ability. If you think it is feasible through your own analysis and judgment, you will not regret even if you fail. Don't live in vain

Now Taobao is indeed very competitive, and many compatriots will regret to say that if you contacted Taobao a few years ago, you can sell it by hanging a picture! As long as there is money, in fact, there is competition in any period, there are sad days in every period, and there are painful and happy moments in every period, depending on how we deal with it! It can be said that no business is easy to do. The latest data shows that Taobao has more than 9 million sellers. If there are 1 10,000 sellers who can make money, then why don't we squeeze into this ranks and complain that we can't solve any problems? What we can do is to keep thinking, optimizing and summarizing!

This year's Double Eleven is coming soon. Last year's Taobao Double Eleven created a sales performance of 19 1 100 million, which shocked and impacted many traditional industries. I think this year's sales will only be bigger. E-commerce has just begun, and a new revolution has begun. Whoever reacts first will take the lead! When my father was a child, he often said, you must go ahead, so that you can see far!

Taobao's life is very hard, there is no girlfriend, no entertainment, only teammates please each other, look back and smile, and continue their own things. In fact, it doesn't matter whether young people are bitter or tired, as long as they live with hope and hope. There is no great ambition. 50 years old, you can fish and enjoy retirement!

I majored in chemical engineering in Grade 08. It can be said that four years of professional knowledge didn't help me to do Taobao, but I don't regret it, because I know I'm not this material, maybe Taobao is more suitable for me! Many compatriots may think that Taobao is a part-time job, and even the family can't afford it! This is a very informal position. For a college student, it seems a bit embarrassing to do this job after graduation ... it seems that he can't afford it. If he really thinks so, it's all wet. Now a Taobao operation may earn more than 10 thousand a month, and a small seller may earn you a month's salary one day ... in fact, it is not a question of money. Taobao is a relatively fair and healthy environment, which can make people realize their self-worth. Now many traditional industries are slowly transforming under the impact of e-commerce, so they need e-commerce talents, and e-commerce talents will become the fragrant buns in the next few years!

Every time I enter an industry, I need a guide. Here, thank you very much for Viagra and Brother Han. Thank you for taking me to Taobao. Five years after graduation from college is crucial. I will focus on e-commerce for five years! After training in Taobao system in July, the operation was much easier. I hope our brothers and sisters can achieve their ideal goals on Taobao!

Taobao's entrepreneurial story part 3

Yang Fugang's family is poor, which can be described as poverty. 1997 During the Asian financial crisis, Dad Yang, who worked on the boat, lost a lot of money, and his family suddenly owed others a debt.

In order to pay back the money, Yang's father looks for opportunities to go out to work from time to time, and Yang's mother is busy selling fruit in the field every day. The old couple work in the dark every morning just to let their son get into a good university and find a decent job, so that his hard work can be rewarded.

However, Yang Fugang, who had high hopes from his parents, went from primary school to high school? Poor students? After two college entrance examinations, I barely got into higher vocational education. Yang Fugang has been a famous naughty king since middle school. Sleeping in class, fighting with classmates and quarreling with teachers just don't want to study hard. It is also common to go out to play and fall in love with friends and not go home at night. His parents called him disappointing, and he retorted that our family was so poor and others were so rich. Now that I think about it, it really hurts my parents. I really regret it now. Because of the poor foundation, even after some efforts, Yang Fugang failed to achieve the results required by undergraduate colleges and eventually entered a higher vocational college.

Not long after Yang Fugang was a freshman, in order to reduce the burden on his parents as much as possible, Yang Fugang began to pick up mineral water bottles and cans on campus to sell money. But soon after he started working, he was strongly dissatisfied with the school doorman: what university do college students go to to pick up garbage? ! ?

Be said to be? Garbage collector? Yang Fugang was hit hard, but he clearly realized that now is not the time to collapse. In 2007, under the recommendation of a friend, Yang Fugang began to move to Taobao, and? All I have is 1 bike and 500 living expenses? . On the second night of opening, Yang Fugang found that a Shanghai customer had placed an order. The customer only bought a trinket. If the goods are delivered, he can only earn 0.5 yuan, excluding freight.

But Yang Fugang didn't give up. In order to earn 0.5 yuan, he was reluctant to take the bus, but delivered goods on foot, because taking the bus would cost 1.5 yuan, and such a business would lose money. In order to earn this 0.5 yuan, he was too thirsty to buy pure water.

Many people will give up such orders, but starting a business depends on the accumulation of this dime. ? Yang fugang said,? Maybe I am too eager to succeed, so I can do what others don't want to do. Customers, big or small, can't discount their service and reputation. ?

In this way, Yang Fugang's online shop business is getting more and more popular. From accessories to inflatable sofas, from yoga mats to cosmetics, in the past two years, Yang Fugang's online shop has revised its main product direction several times, and finally chose cosmetics with the number one online sales volume and opened a shop called? Dudu makeup? As of March, 2009, there were more than 40,000 online transactions in cosmetics online stores, and the online store gained three points in word of mouth. Crown? , operating more than 500 kinds of goods, daily express delivery 100 pieces, employing seven people to help. From June 5438 to February 2008, he donated 20,000 yuan to set up a venture fund in the school to encourage more students to start businesses.

The secret of Yang Fugang's first venture capital: the difficulty of success lies in investment?

Online shopping mall is a large-scale virtual market. I spend a lot of time in this market every day to see what other people's stores are selling. ? He said. When he decided to make cosmetics, Yang Fugang, a big boy, actually knew nothing about cosmetics, but he spent every day looking for information in relevant forums and online, which simply put himself? Bubbles? Became an expert in cosmetics.

Zhao Xiaohui Taobao Entrepreneurship Story:

Alone in the world? Hangzhou silk? It is a store on Taobao, specializing in silk clothing and scarves, and is the network agent of more than 20 brands such as American standard FLOSSY. Zhao Xiaohui, the shopkeeper, also has his own characteristics. She is a graduate student majoring in life science in Zhejiang University. It was an accidental opportunity that made her make up her mind to open a shop online.

There are many shops making silk scarves on Taobao, and the competition is fierce. However, the owner has a good attitude. She thinks many people are afraid of competition. In fact, I think there will be development only if there is competition. Competitors are not enemies. Even if they are the best in this industry, there must be shortcomings. They will continue to learn from the strengths of their competitors and continue to develop. In addition, the market needs a variety of products to meet the needs of different groups of people. As long as the quality is good and the price is slightly higher than that of peers, customers can understand. After all? Did you get what you paid? Everyone will understand the truth. There is a story in an old fable: every morning, an African antelope wakes up and knows that she is faster than the fastest African lion, otherwise she will be eaten; Every morning, an African lion wakes up and knows that he must run faster than the antelope, or he will starve to death. So whether you are a lion or an antelope, you should start running when the sun rises.

The shopkeeper was very conscious and chose the right method in the competition. In fact, competition is universal. The author carefully observed the owner's online shop, and she did better than other shops in subtle places. For example, taking pictures of goods, the owner is equipped with professional photographic equipment, and tries to hire professional photographers and models to show the clothes most truly, so that customers can understand the goods more intuitively and vividly; For example, in logistics, shopkeepers cooperate with many reputable express delivery companies to meet the needs of different customers, sign extremely low express delivery prices to customers, and equip special customer service to track and query goods; For example, as many as 1500 products will be exhibited, representing more than 20 brands of silk garments. It is the regional agent of American Standard Silk, the only official authorized dealer of Taobao, the official authorized dealer of Laosi. com and the only official authorized dealer of French LeLotusd'Eze Scarf Network.

It can be seen that the shopkeeper is a very persistent person, and he will do his best if he wants to do it. In order to be a good shopkeeper wholeheartedly, she would rather quit her job at the university; Assistants must be trained in basic things such as the basic use of computers, the classification and identification methods of silk varieties; The price of silk goods soared, and the shopkeeper decided to maintain the original price. And so on, the shopkeeper is very careful. She said the competition was fierce. Although my store has become a leader in the same industry, we dare not relax for a moment. Every day, we are thinking about how to innovate, how to do better, and how to make services more nuanced.

The competition of online stores, of course, requires unexpected tricks, but the fundamental thing is whether it is meticulous in some basic services and even work steps. Most customers require a shopkeeper to see whether the pictures of her goods are clear, whether the customer service is patient, whether the goods are available and whether the answers are accurate, whether the delivered goods can be tracked and explained, and so on. In such an ordinary place, if you can do it well and professionally, customers will be satisfied and will often visit small shops.