What is the difference between marketplace hotpot and traditional hotpot?

The hotpot industry is a big market that keeps soaring. Since last year, a wave of market hot pot has taken the country by storm and gained momentum. Compared with the traditional hot pot, it has high and low posture. Especially recently, in the Oriental TV hosted the second "Oriental food carving feast" awards ceremony, the local hot pot brand "Rebecca Chengdu local hot pot" won the "Food Carving Award

So what's the difference between market hot pot and traditional hot pot? Will market hot pot become a new category of hot pot and continue to be popular? With these questions, I interviewed Mr. Li Wenbin, the founder of LiBeige Market Hotpot. First of all, congratulations to "LiBeige" Chengdu hot pot won the 2019 Oriental TV "food carving selection" award, can stand out Sichuan hot pot brand of dark dragon and crouching tiger hidden dragon. Li Baige Chengdu hot pot store is where? Mr. Li: Li Baiji's brand comes from my childhood memory of the real taste of Chengdu hot pot. In order to restore the taste and appearance of Chengdu hot pot in the 1980s, our team spent 3 years collecting folk artifacts and production techniques, visited many spicy masters in Sichuan, and finally summarized the essence of Chengdu's hot pot, and incorporated these spicy flavors into LiBaige hot pot.

This time, we can stand out among the hot pot brands in Chengdu and even China and win the Oriental TV Award. I think it is still due to the deep culture of the Chengdu market. Of course, what attracts customers to our brand is not only the restored period decoration, but also the essence of hot pot flavor. The choice of frying base and ingredients is our trump card. Our bases are made from a variety of aged bean paste, hand-fried with local Sichuan specialties such as peppercorns and peppercorns, so the bases will have a unique mellow feel. As for the dishes, most of them are sold directly on the same day and are fresh and nutritious. In short, our customers joke about our words, "Run off McNab's legs for a bite." .

What's the difference between a market hotpot and a traditional hotpot? Mr. Lee: There are three main differences between market hot pots and traditional hot pots: first, the size of the store. Generally traditional hot pot store is very big, mainly have big table and many people to eat. While the market hot pot is closer to the lives of residents, there are mid-range stores, mainly for small table parties of 4-6 people. Secondly, traditional hotpot dishes are large in quantity and high in price, while market hotpot dishes, like our Li Baige, are small dishes with a low unit price. Diners order without stress and waste. Third is the dining atmosphere. Traditional hot pots are usually well-decorated, but lack the elements that young people like. There is no special experience in dining. Li Beige hot pot is characterized by the restoration of the flavor of Chengdu in the 1980s and 1990s, which fully embodies the restaurant's soft and hard experience, making the dining experience very relaxing and stress-free, which is very much in line with the preferences of young people. In particular, Li Beige's "special small dishes", not only so that couples point "no pressure", but also in line with the current social atmosphere of the promotion of not wasting CD-ROM.