Traditional Culture Encyclopedia - Traditional festivals - Hometown specialties Gujing wine write a composition
Hometown specialties Gujing wine write a composition
Gujing Tribute Wine, as one of the old eight famous wines in China, "Gujing Tribute" is a well-known trademark in China, and has a pivotal position in the Chinese liquor industry. In recent years, in the face of deepening market competition and the challenges of the WTO, the Bozhou Municipal People's Government has taken the protection of national cultural products as its own responsibility, and actively carried out the protection of Gujing Gongjiu's products of geographical origin in accordance with international practice. Through the implementation of this protection system, on the one hand, Gujing Tribute Wine is able to organize its production and sales in strict accordance with national standards, which fundamentally regulates the market order of Gujing Tribute Wine; on the other hand, the competitiveness of Gujing Tribute Wine in the market has been significantly strengthened, which in turn has enabled the Gujing Group's economic benefits to be further improved. A product of geographical origin refers to a product that utilizes raw materials from a specific geographical area, is processed and produced in a specific geographical area in accordance with traditional craftsmanship, and the quality, characteristics or reputation of which essentially depends on the geographical characteristics of its geographical area of origin, and is named with the name of the geographical area of origin in accordance with the legal procedures approved by the law. Such products are subject to strict quality control, management and protection by the government after review and approval. The protection measures of the products of the region of origin is in the introduction of foreign advanced quality management model, and closely combined with China's national conditions established, the protection of the Chinese national economy and culture of fine products, improve the effectiveness of the quality of work of the important system." [Edit paragraph] The main meaning of the national standard "Gujing Tribute Wine" Gujing Tribute Wine is produced from high-quality wheat from the Huaibei Plain in Anhui Province, high-quality groundwater from the town of Gujing, and high-quality sorghum with full grains and strong glutinosity, and is produced in a specific area of the town of Bozhou City, utilizing natural microorganisms and according to the traditional Gujing Tribute Wine brewing process. The brewing environment of Gujing Tribute Liquor is in line with the geographical scope of the protection of the region of origin, and the natural and ecological environment of Gujing Town gives it a unique style of fragrance and elegance. The area of origin of Gujing Tribute Wine is located in the Bay of the Eddy River and the Loop of the Hong River, which is situated in the warm belt semi-humid monsoon climate zone, with four distinct seasons, abundant sunshine, mild climate, moderate rainfall, and good combination of light, heat and water conditions. The average annual temperature is about 15.6℃, the coldest is January, the average temperature is about 1.1℃, the hottest is July, the average temperature is about 32.3℃, and the average annual rainfall reaches about 1065.8mm. The superior geographical environment and warm and humid climate provide extremely favorable conditions for the growth and reproduction of microorganisms. Under the action of the water system in the thousand-year-old wells, coupled with long-term training, the ancient wells of this sky formed a microbial community with local characteristics, these microbial communities, including the air and the bottom of the mud in the pool after the separation and identification to confirm the unique "dumbbell" shape of the Bacillus spores. This "dumbbell"-shaped bacillus in the metabolic process, not only produces a large number of ethyl caproate, but also produces a series of beneficial intermediate metabolites. The mature and unique production process creates the distinctive character and excellent quality of Gujing Gongjiu. Gujing Tribute Wine is the result of a combination of traditional craftsmanship and modern microbial technology. It is fermented using Gujing Gongjiu's "Two Flowers and One Volt" large quartz, and is stored for no less than six months. Medium-temperature, high-temperature and medium-temperature quartz are mixed in different proportions and used in different rounds. Brewing adopts three rounds of production per year, the first two rounds of fermentation cycle for two months each, the third round of fermentation cycle for eight months. And with the unique technology of "three highs and one low" (high starch in the pool, high acidity in the pool, high water content in the pool, low temperature in the pool) and "three cleanses and one control" (clearing raw materials, clearing auxiliary materials, clearing spirits at the bottom of the pool, and controlling slurry and removing impurities), and according to the different fermentation cycles, and then through the layers of pools, the layers of spirits and the special retort and barrel distillation, and through the distillation of small-flame spirits, the quality of the extracted wine, and the classification of the storage, so as to pick the cellar aroma, mellow aroma, and mellow sweetness of the three typical wines. The wine is stored in earthenware altars, tasted, analyzed, blended and aged, and then packaged and shipped out of the factory, with no less than five years from the input of raw materials to the shipment of the product." The reason why "Gujing Tribute Wine" became a specialized national standard Gujing Tribute Wine from Gujing Town, Bozhou City, Anhui Province, is proved to have begun in 196 A.D. when Cao Cao offered his hometown Bozhou's specialty "Nine Brewing Spring Wine" and its brewing method to Emperor Xian of the Han Dynasty, and since then it has become a tribute to the royal family in all the generations, thus giving its name to Gujing Tribute Wine. 1,800 years of history of wine culture has given rise to the strong cultural taste and unique style of Gujing Tribute Wine. Gujing Tribute Wine As early as 1963, Gujing Gongju won the gold medal at the second national liquor competition with its unique style of "clear color like crystal, pure aroma like orchid, sweet and mellow in the mouth, and long-lasting aftertaste", and was awarded the title of "National Famous Liquor", and then won the gold medal for three consecutive times in 1979, 1984, and 1989, and was awarded the gold medal at the thirteenth International Food Exposition of Paris in 1988, which is known as the "Peony of Liquors". It was honored as the "Peony of Wines" and sold well at home and abroad. In 1998, "Gu Jing Gong" was recognized as "China Well-known Trademark". Through the implementation of protection measures for products of geographical origin, the uniqueness and permanence of geographical indications can be more effectively guaranteed. First of all, geographical indication of origin is the name of a geographical area, which belongs to this geographical area*** and cannot be monopolized by a specific enterprise or individual, thus effectively solving the problem of property right attribution. Secondly, geographical indications are unique, cannot be transferred or traded, and are permanent in time. Finally, a geographical indication is not only a simple identification mark, but also a quality standard. Since geographical indication of origin is not only subordinate to human creativity and labor, but also subordinate to natural conditions such as geography and climate, geographical indication of origin can ensure the uniqueness of the characteristics of products of geographical origin, and is more convenient for product quality management. China is in a period of transition of the economic system, economic laws, regulations and socialist market economic system is not yet sound. As the fist product of Bozhou City, Gujing Gongju has many problems in production and sales, especially in the title right of Gujing Gongju. Many liquor manufacturers outside the town of Gujing valued "Gujing Town Gujing Tribute Wine" this high gold "birthplace" name, will not be the town of Gujing production of liquor title "Gujing Tribute Wine" to substandard, corrupted the reputation of Gujing Tribute Wine. In addition, some liquor manufacturers for their own benefit, posing as a brand of Gujing Tribute Wine low quality and low price exported to Hong Kong, Macao and foreign countries, disrupting the domestic and international markets, which will certainly affect the development speed and scale of Gujing Tribute Wine, a specialty of Gujing Town. Turning to the annals of Gujing, one will find that Gujing Tribute Wine has a profound historical background. The production of Gujing Tribute Wine is located on the side of the Beijing-Kowloon Railway, 6KM west of National Highway 105 in Gujing Town, which is situated in Bozhou, the hometown of Cao Cao, the Emperor of Wei Dynasty, and Hua Tuo, the divine doctor. Bozhou, located in the middle of the land where everything flourishes, is accessible by land and water, with rivers running through the territory and boundless fertile fields, has always been a place for the competition between the heroes, and has been a major transportation route and military town for generations. As a unique historical culture - wine, in the long and glorious ancient culture in the long gurgling river. According to archaeological excavations in the area of pottery wine vessels and grain fermentation apparatus, Bozhou brewing industry has a history of at least 3,000 years. Bozhou City, minus the store area (now renamed Gujing Town, is the birthplace of Gujing Tribute Wine) is located in the bend of the Eddy River, Honghe River Loop, is a fertile land of fertile soil and water, grain and material abundance, this place is renowned for the abundance of fine wines and ancient and modern, brewing a very long history. According to the evidence, the Song Dynasty, the region's wine class (tax) in more than 100,000 guan, ranking fourth in the country, the number of wine tax is large, visible production of huge, but also enough to see the history of the brewing industry in the area of prosperity. "The name of the region is also a good example of the prosperity of the brewing industry in the region in history. "The water of the vortex is filled with Mandarin fish and yellow carp, and the wine is reduced to a feast of Huqin. Named after its place of origin, "Minus Wine" is naturally different from other local specialties, with excellent color, aroma and taste, and was once known as "Ten Miles of Fragrance in an Open Altar". The first representative of minus wine is the wine made by Huai's "Gongxing糟坊",which was invested by the state in the construction of the Gujing Distillery (now known as Anhui Gujing Gongjiu Co., Ltd.) in 1959, on the basis of the former site of the original minus-dian distillery, which was also known as Gongxing糟坊.。 After the construction of the Gujing Distillery, two old cellars were utilized, and on the basis of the traditional "old five cauldrons" method, modern brewing technology was absorbed, resulting in the brewing of "Gujing Tribute Wine", a distinctive style of strong aroma. The rich history proves the fact that Jiuyunchun Liquor is the source of Gujing Tribute Liquor, and Minus Liquor is the predecessor of Gujing Tribute Liquor. As an important branch of the strong-flavored Daqu liquor, Gujing Gongju has its own unique style in terms of taste and physical and chemical indexes. The esters that present aroma and flavor in Gujing Tribute Wine are generally more abundant than those in other strong-flavored Daqu wines in terms of type and content. According to the current quantitative analysis, Gujing Gongjiu contains more than 80 kinds of flavor substances, 15-30 kinds more than other strong-flavored wines, and the content of these flavor substances is 2-3 times higher than that of other strong-flavored wines. At the same time, Gujing Gongjiu has a complete series of organic acid propyl esters, which is not found in other strong-flavored Daqu wines. On the other hand, Gujing Gongjiu contains a moderate amount of alcohols and advanced fatty acid esters, which makes it sweet in the mouth, mellow and refreshing, full-bodied, and with an ethereal aroma in the midst of mellow sweetness and smoothness. In particular, the newly-discovered 5-hydroxymethylfurfural, with its appropriate content of alcohols, esters, acids, aldehydes, ketones, and phenols***, forms the unique style of Gujing Tribute Wine, which is aromatic and light, with a strong aroma. The unique geographic environment has enabled Gujing Tribute Wine Co. to produce high-quality liquor. Located in the northwestern part of Bozhou City, at the southern end of the Yellow and Huaihai Plains, Gujing is a plain formed by the impact of rivers on the basis of the ancient North China Plateau, which received continuous and extensive deposition. The stratum under the protected area of Gujing Gongjiu's origin is: loose sediments of the fourth system, the surface of which is the river flood impact layer, under which is the loose impact of the impact-flood accumulation, impact-lake accumulation and other genesis. The upper part of the yellow flood impact layer, brown, yellow-brown and rich in organic matter, conducive to microbial reproduction, down gradually become greenish-yellow, brownish-yellow, grayish-yellow sub-clay layer and light-yellow sub-sand layer, sandy layer of the deposit is rich in germanium, zinc, strontium and other trace elements beneficial to the human body, the acidity of suitable for the brewing of white wine. As the saying goes, "water is the blood of wine" and "famous wine must have a good spring", and the water used for brewing Gujing Tribute Wine is the water system of the thousand-year-old well. From the point of view of modern science, water is an excellent solvent, which has a great relationship with the speed of saccharification, fermentation, and the taste of wine. After the Beijing Institute of Uranium Mining and Geology tested and analyzed the water quality of Gujing, it was found that the underground water of Gujing Town was rich in germanium, zinc, strontium and other beneficial trace elements, which was in full compliance with the national standard of high-quality mineral water. The mineral water containing such minerals is the best water quality for brewing Gujing Tribute Wine. It can be said that no authentic "Gujing Tribute Wine" can be brewed without the water of Gujing. The strict production management system and the high level of liquor blending ensure the stability and improvement of the quality of Gujing Tribute Wine. Ltd. has always attached great importance to the production of Gujing Tribute Wine, and has a set of strict production technology management system and production technology standards. At the same time, the company also pays great attention to the training of brewing technicians, with a group of new and old technicians who are familiar with the essentials of each brewing process and link, and who are able to distinguish between good and bad brews and billets by looking, smelling, and tasting, as well as highly skilled blenders and national wine evaluators with a strong sense of enterprise. It is all this that has made it possible for Gujing Gongjiu to be passed on from generation to generation. In recent years, Gujing Tribute Wine Co., Ltd. has increased its investment in scientific research, purchased advanced wine analyzing instruments, set up a special technical research center, and introduced an advanced international quality management system, all of which have strongly ensured the stability and improvement of Gujing Tribute Wine's quality." The significance of Gujing Gongjiu having a special national standard In 2002, the Bozhou Municipal People's Government and the Gujing Group fully recognized the importance and necessity of declaring the protection of products of regional origin. They believed that only by protecting Gujing Tribute Wine's geographical area of origin could they effectively prevent the intrusion of unscrupulous merchants and fully protect and promote the Gujing brand. First of all, it can further regulate the production and sale of Gujing Gongju and prevent the product from being counterfeited by unscrupulous merchants in the process of extending and expanding the production and operation of the product. According to the Provisions on Protection and national standards, the special mark for products of geographical origin is a special product mark registered by the state after the approval of the protection of products of geographical origin, which is exclusively assigned to the products of geographical origin. As a legal product mark monitored by the state, the special mark of origin is itself protected by law, and the state prohibits any unit or department from counterfeiting and fraudulent use. Therefore, the implementation of the protection of products of regional origin by the Gujing Group will enable consumers to buy Gujing Tribute Wine with greater confidence in the authenticity of the product and its quality and credibility. Secondly, it will enhance the competitiveness of Gujing Tribute Wine in the market and drive the development of the local economy. Products that can obtain national protection of geographical origin are those that have been confirmed by the national quality supervision department as having a long history, stable quality, unique flavor and reputation, and whose quality, characteristics and reputation fully reflect the natural attributes and humanistic factors of the region of origin. Therefore, the implementation of the protection of the region of origin can improve the popularity of Gujing Gongju and increase the added value of this product. At the same time, the stable and sustainable development of the Gujing Group, as the leader of the local brewing industry, can drive the local economic development and improve the level of labor employment. Furthermore, the implementation of the protection of the region of origin can more strongly guarantee the quality and characteristics of Gujing Gongju. The Gujing Group has specially organized forces to carry out training, formulated strict rules and regulations, improved traditional craftsmanship, strengthened quality awareness and quality management, and taken corresponding measures for the production and selection of raw materials, each step of the brewing process, as well as for storage, transportation, the environment, sales, and employee discipline. To a certain extent, these initiatives also promote the protection of the environment, ecology and resources, and create a long-term stable external environment for product operations. Ultimately, the competitiveness of Gujing Tribute Wine in the international market can be significantly enhanced through the implementation of the protection of the geographical area of origin. As China's opening to the outside world continues to deepen, the market economy gradually improves and the WTO joins, China's foreign trade system will certainly be adapted to international trade practices. Therefore, by applying for the protection of products of geographical origin and formulating mandatory national standards, it will be widely recognized by the international community, and it will be easy to obtain preferential tariffs and customs clearance in the import and export trade, which will play an important role in further promoting "Gu Jing Gong", a liquor product, to the international market. The main course of Gujing Gongjiu becoming a specialized national standard The Gujing Group, under the guidance of the Office for the Protection of National Products of Regional Origin and relying on governments at all levels, methodically declared the protection of Gujing Gongjiu as a national product of regional origin. In March 2002, the People's Government of Bozhou City, Anhui Province, applied to the Provincial Bureau of Quality and Technical Supervision and submitted to the AQSIQ an application for the protection of Gujing Tribute Wine as a product of regional origin, which was accepted by the AQSIQ. Immediately after the announcement, the Bozhou Municipal People's Government organized its staff to set up the Office of Declaration of Protection of Products of Geographical Origin of Gujing Tribute Wine and to establish its scope of protection. On September 12, 2002, a working meeting on the drafting of the national standard for Gujing Tribute Wine was held in Beijing, and a working group on the drafting of the national standard for Gujing Tribute Wine was set up with Shen Yifang as the head of the group. On November 1, 2002, the Working Group for Drafting National Standards for Products of Regional Origin of the China Association for Standardization held the "Working Meeting for Drafting National Standards for Gujing Tribute Wine of Regional Origin" in Bozhou City, and formed the draft standards. On December 11, 2002, the Working Group for Drafting National Standards for Products of Geographical Origin of the China Association for Standardization held the "Working Meeting on National Standards for the Protection of the Geographical Origin of Gujing Tribute Wine, etc." in Beijing, at which the draft standards were widely consulted and the feedbacks were repeatedly discussed, and the draft standards were sent for review after finishing. On March 3, 2003, the China Association for Standardization organized and held a national standard validation meeting for Gujing Gongju in Chengdu. On March 28, 2003, the State Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) held an expert review meeting on the protection of Gujing Tribute Wine's products of origin in Beijing, and the meeting formally reviewed and approved the protection of Gujing Tribute Wine's products of origin. In the meantime, the leading group of Gujing Tribute Wine's declaration of geographical origin protection carefully studied and formulated specific management measures. Firstly, the scope of protection of Gujing Gongju's region of origin was clarified. That is: the center area of Gujing Town. Specifically: starting from Gujing Pavilion in Anhui Gujing Tribute Wine Co., Ltd, east to Wine City Road, southwest to Xiaohong River, and north to North Huanzhen Road. The next step is to strengthen and improve the construction of liquor quality inspection and testing organizations. Ltd. strengthens the testing of liquor hygiene, physical and chemical and sensory indexes to improve the quality level of liquor. The second is to strengthen the establishment and management of the physical standard reference sample of Gujing Gongju. The Office of Declaration of Protection of Products of Geographical Origin organizes the production of physical standard reference samples, and Gujing Gongjiu Co., Ltd. organizes production according to the physical samples to ensure the quality of Gujing Gongjiu. Finally, it is to implement the "Gujing Gongju" brand strategy, standardize the use of the special mark for Gujing Gongju's products of regional origin, improve the competitiveness of the market, take the necessary scientific anti-counterfeiting measures, further increase the efforts to crack down on the investigation and handling of fake and shoddy Gujing Gongju, and formulate the incentive and punishment policy, so as to strengthen the awareness of the whole society about the protection of the brand. [Edit Paragraph] Trademark Origin During the Eastern Han Dynasty (196 A.D.), Cao Cao dedicated his hometown's "Nine Brewing Spring Wine" (i.e., Gujing Tribute Wine) and its brewing method to Emperor Xian of Han Dynasty (Liu Xie), and since then, "Nine Brewing Spring Wine" (Gujing Tribute Wine) has become a tribute to successive generations. Gujing Tribute Wine's trademark registration is quite convoluted: February 26, 1960, the Gujing Wine Factory applied for the registration of Gujing Tribute Wine's trademark on the Gujing brand according to the level, and then on March 18th, the China Administration for Industry and Commerce sent a letter to the Chinese Ministry of Commerce, but the Chinese government sent a letter to the China Administration for Industry and Commerce (CAAC) to the Chinese government. On March 18, 1960, China Administration for Industry and Commerce (CAIC) replied with a letter that the trademark of Gujing brand applied for registration by Gujing Distillery could be used, but "Gujing Tribute Wine" should be changed to "Gujing Wine", which means that the word "Tribute" could not be used. Later, the Central Administration for Industry and Commerce (CAIC) agreed to use the registered trademark and product profile of Gujing Tribute Wine under the Gujing brand. In May 1960, Gujing Tribute Wine was honored as the famous wine of Anhui Province, and in November 1963, it was honored as the second one of the eight famous wines of China at the Second National Wine Evaluation Conference. From then on, Gujing Gongju entered the ranks of China's famous wines, and its name became more and more famous. During the Ten-Year Catastrophe, the cultural sector and traditional Chinese culture were most severely ravaged. The most colorful traditional Chinese culture "Gujing Tribute Wine" could not escape the disaster. 1967 Gujing Tribute Wine's "Tribute" character was put on the "Four Olds" hat and suffered from the war, hundreds of thousands of sets of "Gujing Tribute Wine" trademarks were burned in one fell swoop, and the simple new trademark "Gujing Wine" entered into the hands of "revolutionaries" in the "revolutionary" identity. However, the power of culture cannot be faded. At the request of consumers, Gujing Liquor Factory reported to the Anhui Light Industry Bureau in 1973, requesting the resumption of the use of the trademark Gujing Tribute Liquor. on September 1, 1973, the Anhui Provincial Revolutionary Committee Light Industry Bureau issued a document agreeing to the restoration of the name of Gujing Tribute Liquor approval. From then on, the brand of Gujing Gongju, which had gone through political, economic and cultural vicissitudes, was fixed and loved by the people. [Editor's note] Conclusion A product can only win survival and the market if it is customer-centered, pays attention to changes in market demand, and constantly improves and perfects its quality and taste. By implementing the new national standard of Gujing Tribute Wine, improving the production process and transforming the traditional liquor, the Gujing Group has strongly launched the Gujing Tribute Wine, which is a quiet and elegant type, in order to maximize the satisfaction of the market and the needs of consumers. At this year's National Sugar and Wine Fair in spring, Gujing series of products with its first-class liquor quality and novel and fashionable packaging attracted the attention of many merchants, and dealers expressed great concern about it. In particular, the main product Longyun Gujing Tribute Wine has won the favor of consumers with its unique style of "mellow, sweet and refreshing, sweet and smooth" since it was put on the market, which is very suitable for the modern people's taste, and has been well reflected in the market. On April 29, 2003, the State General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) issued a notice announcing the implementation of the protection of Gujing Gongjiu as a regional product of origin. Gujing Group will take this opportunity to regulate and strictly manage the production and sales of Gujing Tribute Wine in accordance with the national standard, so that the approval of the protection of Gujing Tribute Wine's products of origin can become the opening chapter of Gujing's entrepreneurial development in the new century.
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