What is the design concept of snow melting?

The design concept of snowmelt comes from the red lanterns decorated by families during the Spring Festival, which is a musical instrument element that embodies the traditional culture of China and represents harvest, celebration, warmth and light.

The introduction of "ice and snow" not only embodies the anthropomorphic design, highlights the cuteness of the mascot, but also deeply combines the festive atmosphere with the beautiful meaning of "Snow and Auspicious Year", expressing the concept of * * * participating, * * * working hard and * * * sharing in hosting the Olympic Games.

Specific to various design elements, the wishful image at the top symbolizes good luck and happiness; The continuous patterns of the dove of peace and the Temple of Heaven symbolize peace and friendship, and highlight the characteristics of the venue. Decorative patterns take paper-cut art as the carrier, highlighting the roots of China traditional culture.

Based on the characteristics that lanterns shine from mascots, they symbolize lighting up dreams, warming the world, representing friendship, courage and strength, and embody the fighting spirit mobilized by the Paralympic Games and the Paralympic Games concept that inspires the world.

Xue Rongrong was born from more than 10000 sketches.

2065438+On September 2, 20081day, BOCOG held a special exhibition entitled "Global Collection of Mascots for Beijing 2022 Winter Olympics and Paralympic Games" hosted by Jilin University of Arts. In the following 20 days, under the guidance of professional teachers, Jilin Art Institute collected 10 1 student works, all of which were submitted to the Beijing Winter Olympics Organizing Committee. ?

At that time, Jiang was a junior majoring in product design in Jilin University of Arts. When the post-1995 girl began to collect information and designs, she found that the mascots of previous Olympic Games were mostly animals, and the theme of her first edition was the auspicious elk. However, many students of Jilin Institute of Art have designed drawings of elk elements, not to mention the whole country and even the whole world. According to the teacher's prompt, she found that objects can also be used as the image of mascots. ?

As a little girl who grew up in Yichun City, Heilongjiang Province, Jiang remembers the rich flavor of his hometown and the red lanterns hung by every household during the Spring Festival. As a traditional item in China, red lanterns have a history of thousands of years. The design based on lanterns will naturally remind people of the warmth and joy conveyed by China traditional culture. ?

In this way, in the last three days before the collection ended, she took Chinese knots and red lanterns as creative materials and submitted design drawings. At that time, nearly 6,000 works were collected around the world. Thankfully, Jiang's "good luck" design was successfully selected into the top three in the global collection of mascots for the 2022 Beijing Winter Olympics and Paralympic Winter Games.

2065438+2009 65438+25 10, at the first revision meeting, the expert opinion of BOCOG was "only keep the original attributes and redesign the image". This means that the design of mascots should be restarted, and challenges will follow. ?

To this end, the school set up a design team, and the number was controlled at 17. After a series of brainstorming, collecting materials, sketching and three-dimensional presentation.

18 days later, the team leader went to Beijing to submit three sets of plans and 62 sketches. 2065438+February 2009, according to the guidance of the Winter Olympics Organizing Committee, the image design of "Chinese knot" was cancelled. In April, the mascot attributes changed many times among lanterns, old Beijing pigeons and deer. It was not until the end of May that the overall plan of the image of the red lantern was finalized. ?

During the nearly one-year creative process, the team designed 32 sets of molding schemes and drew more than 10000 sketches. Where there is a will, there is a way. 2065438+On August 2, 20091day, BOCOG officially informed Jilin Art Institute that the design scheme was adopted. On 201September 17, Xue Rongrong was officially unveiled as the mascot of the Beijing 2022 Paralympic Winter Games.