Stp is the abbreviation of three English words, namely, market segmentation, target market and market positioning.

The letters S, T and P in STP strategy are abbreviations of three English words, namely, market segmentation, target market and market positioning. STP marketing is the core of modern marketing strategy.

4P is a marketing term. The four marketing mix strategies of "product, price, channel and promotion" put forward by American marketing scholar Professor Jerome Macarthy were 4P in 1960s. The first letter of the word product, price, place and promotion is abbreviated as 4P.

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Generally speaking, it is helpful for enterprises to explore market opportunities, open up markets, make full use of existing resources and gain competitive advantages. It is also helpful for enterprises to understand the characteristics of each market segment and formulate and adjust marketing mix strategies.

STP theory consists of three parts: market segmentation, market positioning and market positioning. Select the target customers through market segmentation, and then determine the target market on this basis, and finally position the market.

4P (product, price, channel and promotion) is a controllable factor in the marketing process, and it is also the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises.