Wang Xiaohui: How does broadcasting make money? Is innovation destruction?

Wang Xiaohui, deputy director of china national radio, and china national radio, deputy director, made an in-depth discussion on the profit model of the radio and television industry in the small age with the topic of "C2B, a water testing medium in the small age". Director Wang believes that mentioning the small age in the environment of big data and big integration should refer to some trend changes brought about by a younger age and a younger age behavior. Director Wang put forward three problems arising from young behaviors in the new era: Question 1: Redefine the value of content, and what can make money? Referring to the new laws of the golden age of American TV industry, viewers are not equal to fans, numbers are not equal to data, writers are not equal to authors, no problems are not equal to no investigation, ratings are not equal to attention, etc., which subverts the laws of TV operation. China's good voice has reached an unparalleled height in mobile, Internet and traditional media. A good program must be developed by interaction, and data value and mining value need to be obtained through interaction. Question 2: How will broadcasting make money in the future? The process of liberating fingers is a new starting point of broadcasting innovation. For example, the automobile industry and the broadcasting industry are closely integrated. Question 3: Is innovation a kind of destruction? Why is there a fine line between making money and going bankrupt? In fact, in the 20th century, the market silence period of innovative products was very long. In the 20th century, the success rate of independent innovation was 26%, and that of imitation innovation was 90%. So what should innovation do? So how should the broadcasting industry innovate? It should be based on the integration of content and new media. The three cores of C2B model should be 1, consumer-driven, 2, customization to increase new customer value, and 3, flexible supply chain. In practice, china national radio found that six "rediscovery" should be achieved, namely: rediscovering the audience; Re-recognize grassroots; Rediscover the sound; Rediscover jobs; Rediscovery process; Re-recognize the whole. At the same time, director Wang Xiaohui also raised the question of who should take the "Taiwan" and "Net". Actually, it is a very important question. Whether to divide one pot belt or two pot belts is a problem that needs to be considered. In the end, our goal will be "how to become a great media", not a money-making machine. But under the leadership of C2B, with the audience, we may have changed, and we may no longer be just the media.