What are the design requirements for registered trademarks?

Zhonghui Design (professional trademark design company) answers:

Trademark logo is an important part of enterprise brand, and designing an excellent trademark logo should be unique, easy to remember and highly recognizable. The following are some basic steps and precautions for trademark LOGO design.

Understand the brand

Before designing a trademark LOGO, we first need to have a deep understanding of the brand. Including: the company or product's target positioning, image, slogan, audience, industry competitiveness and so on. By understanding this information, designers can determine the appropriate modeling elements, colors, fonts and other aspects, and find the most representative visual image that truly meets the needs of enterprises.

Determine the logo type

Trademark LOGO design can generally be divided into different types, such as abstract/text/graphics/combination. Only when the type is selected can the design be better started, and only when the effective links are exposed can the process be accelerated and the highly competitive results be worked out.

Creative concept

For each type of trademark logo, designers began to carry out creative ideas in order to plan successful design ideas. We should open our minds as much as possible, adopt convenient sketches, simple models or mind maps, so that all the feedback input into the official personnel center of the enterprise can match different feedback opinions and brainstorm with closely related project members.

Choose the right color, font and shape

After the idea of creative brainstorming comes out, designers need to make a deeper choice of color, font and form according to the design needs such as brand positioning and audience characteristics. Choosing a uniform color can increase the impact and recognition of visual effects; Appropriate fonts are emotional, eye-catching and enhance writing memory; Finally, modeling-whether it is a purely abstract figure or a concrete object, it should be easy to express its brand and ensure good recognition and uniqueness.

Design dimensions and proportions

Good trademark LOGO design usually needs to be extended to different media platforms. When considering the size, proportion and typesetting of trademarks, we must consider how to adapt to various application environments in order to achieve the greatest effect. At this stage, the daily viewing file is made, and a backup archive containing high-definition source files is needed.

Complete the design and verify the effect.

The last step is to complete the trademark design task, and at the same time conduct extensive evaluation and testing. Before the official launch, simulation can be carried out, and multi-dimensional effective detection such as words, patterns and use environment can be added to ensure that the trademark has good recognition.

In short, in the above steps, designers always need to convey a practical design scheme related to the brand and ensure that the trademark logo shows the brand value and concept. Effective design flow is the basis of achieving a successful brand visual strategy, including the need to consider the audience, innovative and original design elements, and provide strong support for new ideas while leading the trend.

Zhonghui Design Original Trademark Design Works

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.