The more unregulated store names for languages, the better, thank you.

Very much.

1, not intentionally written wrong (quotes in the wrong word)

1, restaurant door: "copy" meal

2, car repair store door: tire repair "punch" gas

3, retail store door: "another" sale

4, furniture store entrance: home "clubs"

5, decoration store entrance: decoration "Juan"

6, lost property advertising: lost property "revelation"

7, installation company door: "press" installed

8, car wash store door: car wash "wax"

9, restaurant door : "Hop" rice

10, fruit store door: "Bo" Luo

11, restaurant menu: chicken "Dan"

12, hardware stores Signage: "cuttings" seat

13, sporting goods store signage: "Lan" ball

14, fast-food restaurant entrance: the big row of "block"

15, farmers market signage: "tomato"

16, parking lot signage: "Ding" car charges

17, crack down on publicity slogans: strict "calendar" Fight

18, an airport banner: the year "green"

19, a traffic propaganda slogan: overloading "Critical" infinite harm

20, a cafeteria menu: fish "Garden "

Two, intentionally written wrong (quotes in the wrong word)

1, drug ads: "cough" can not be slowed

2, mountain bike ads: "ride" endless

< p>3, tonic ads: "turtle" no harm

4, glasses ads: a "bright" amazing

5, mosquito repellent ads: silent "mosquito"

5, mosquito repellent ads: silent "mosquito"

6, transparent tape advertising: no alternative "with"

7, Internet cafe advertising: a "net" love

8, piano advertising: "piano" has a

9, water heater ads: with the heart of the "bath"

10, air-conditioning ads: lifelong no "sweat"

11, clothing store ads: "clothes and hats" to take people

12, a laundromat ads: "clothes" do not give up

13, a real estate company ads: ten thousand "rooms "

14, a cake advertising: step by step "cake" rise

15, stomach medicine advertising: a "not" to "stomach "

16, horse racing ads: joy in the "ride"

17, iron ads: hundred "clothes" hundred smooth

18, fast-food restaurant ads: 21, the treatment of stone disease ads: big "stone" into small, small "stone" into a

22, the printer ads: better than a "key"

23, Paint ads: good color coating

24, refrigerator ads: refrigeration fresh front

25, hemorrhoid medicine ads: hemorrhoids without fear

26, garden apartments ads: with the apartment in peace

27, dancing machine ads: smell the "machine" dance

28, seafood advertising

A restaurant sign says "thirteen too full"

A real estate advertisement of "ten buried rich" is very conspicuous

Pharmaceutical businessmen to play "under the spot do not stay" and so on the harmonic meaning of the advertising slogan

"Stop" written as "Ding", fast food written as the left side of the word meal upper, eggs written as "chicken Dan", all kinds of beer written as "all kinds of beer shower"

-- China's top ten failed advertising slogan in 2002

1, Seven brand suits to make women's heartbeat of the man

2, send a gift to send the Brain Platinum

3, Jiu Xin Mite Ting soap: see, you infected the mites to the daughter

4, the heaven's petite son laugh at the wind and clouds fade

5, when the hair fell in love with the fertilizer, good out of the blue

6, DANO day and night tablets, your new choice

7, Chen Xiaochun's Hongxing erke shoes

8, to come and go Drink a cup of Zhijiang

9, Zhang Weijian of the top ten failed advertising slogan in China in 2002

10, the top ten failed ads in China

1, Seven brand suits drink a glass of Zijiang

2, a gift to give a woman. p>9, Zhang Weijian's Xizhilang

10, Starshu's stomach how are you article

Yesterday on the street to buy a little something, far away from a publicity car heard a tannoy in the repeated broadcast of what. The car to the near, suddenly realized - advertising car, billboards clearly written: Shanghai and Hangzhou wool sweater sale, and with particularly eye-catching fonts and colors to express the "demolition of the house to sell tiles to make up for the cost of the road". I am not surprised to be dumbfounded!

Factually speaking, the reform and opening up, especially in recent years, China's advertising industry has made great progress, a variety of media, there is no shortage of memorable advertising boutique. But like what I saw yesterday is not an isolated phenomenon. "The jump price", "pain relief", "shocking price cuts" and other shoddy advertising is not uncommon.

This explains at least a few problems: First, the advertising practitioners of good and bad, the second is deliberately exaggerated, lack of integrity, and the third is the impatience of the mind. I hope that the crappy advertisements such as "tearing down the house and selling tiles to make up for the cost of transportation" will disappear soon.

The plaque of the store, the name of the store is the customer to remember the store characteristics of the symbol. Today, the island city store blossomed, people are increasingly demanding "visual impact", a variety of personalized store name has become the businessman to create a point of sale of the first move. Some common and familiar terms were replaced by novelty names, became a store eye-catching, business signboards.

The store plaque store name is not just a symbol, but also a glimpse of their cultural tastes, aspirations and style of thought. A novel and memorable, loud and catchy store name, can let customers forget, impressive. Like the Sichuan restaurant "love spicy hot pot", "food for the day" and so on due to the film and television drama hit and overnight success, called up smooth, listen to the ear, walk by how can not let a person have into the store to see the desire?

However, there are some businessmen who believe that "evening" store name can be "fake", so, "Dong Lai Shun" fire, the street has appeared a variety of "LaiShun"; "ZhangDaMa" famous, "LiDaAunt", "WangDaGrandpa" also The "Auntie Zhang" has become famous, "Auntie Li", "Master Wang" also "go out". There are also some for the sake of peculiar and not hesitate to resort to "evil signboard" In addition, some of the use of harmonic words as a signboard is abound, such as clothing stores called "clothes do not shed".

The porridge day porridge ground, there are all kinds of porridge, see people dazzled, read in Shanghainese, is to make the sky for the ground! Pudong Avenue, a clothing store, named Yi Yi Boushe, was sitting on the bus, look out the window scenery, the name of the store left a deep impression, creativity from Yi Yi Boushe. There is a hairdresser's store at the four-way intersection of Shiquan Street and Wujieqiao Road, named "Top Cut". A customer this understanding of the store name: "top cut" is the "top" of the harmonic, meaning "first-class technology"; "shear "is" scissors "on behalf of the hairdressing industry;" top "can be interpreted as" the top of the head ", indicating that the service object is "Hair" - a two-word store name expresses a triple meaning. Some stores have very colorful names, which play a role in recruiting customers to come in. A grocery store, the store name "miscellaneous eight"; a store specializing in large-size clothing called "fat people have no trouble", the store name of the market positioning, the effect expressed clearly; a men's underwear store, called the "Inner Cool Square ", "Neiku" is the harmonic of "underwear", "cool" means "fashionable The word "cool" means "fashionable". There is a clothing store in Bifengfang called "Wear Gang", which means "help you dress" and dress up for you. The owners of the store are three young women who are good at matching clothes. "Wear gang" in the Suzhou dialect is "exposed" meaning, derogatory praise, which material response is very good, a lot of customers are rushing to this store name into the door.

"Clothes Kelong" chairman Xia Wei attaches great importance to the name of the store, the name of their own clothing stores are very chic, respectively, called "armed" "style" and "edge" and so on. "Edge" and so on. She said that the first thing customers see is the name of the store, rather than the goods, the name of the store is good, it will provoke customers to understand the store and its goods in the store's desire. A good name is one of the best ways to attract customers.

I think, a good store name should be easy to understand and remember, a wide range of awareness, rich sense of affinity, easy to disseminate, it is best to use the highest frequency of everyday language to find; unique, to attract customers' eyes, to express the richness of the meaning of a certain amount of cultural content, elegance and vulgarity **** appreciation; if you can put the market positioning, industry characteristics are included in the name of the store is even more superior. However, the person concerned that, although the name of a good store can bring business, but businessmen can not hold "a handsome cover up a hundred ugly" idea, good or bad business performance depends on the quality of goods, services and varieties and other basic elements. Store signboards to be eye-catching not only by hunting, even if the use of harmonies should also be "harmonized" with the spectrum, respect for cultural traditions and social values. However, in addition to the store name loud, packaging store's overall image and give goods and services certain characteristics, in order to truly capture the hearts of customers, so that the name of the store into a veritable gold sign.

And, on the non-standardized use of words, one is the use of traditional Chinese characters (except for registered trademark stereotypes), mainly celebrity inscriptions and registered trademarks in traditional Chinese characters did not play on the "R" sign; the second is the use of foreign languages and scripts alone or in Chinese and foreign languages and failed to standardize Chinese characters as the main foreign characters as a supplement, there is the phenomenon of the English huge, Chinese There is a phenomenon that the English language is huge and the Chinese language is very small; thirdly, the use of wrong words and aliases; fourthly, the use of idioms in advertisements does not comply with the regulations, which is misleading; and fifthly, the publicity of health care products and advertisements are not in a standardized language. "PK" has been appearing in newspapers from time to time recently. Although some people may know the meaning of these two letter abbreviations, the use of such phrases violates national regulations. If a newspaper needs to quote it, it should put "PK" in double quotes and add a Chinese translation, such as "PK" (比试).

There are also a lot of "hidden bombs" out there! For example, "no mosquito" on the advertisement of mosquito coils; "my shape, my shape" in beauty stores; "endless joy" on motorcycles, etc., which will mislead a lot of people and create misunderstanding of the language.

--Promoting Crown cigarettes advertisement

[Appreciation] Cigarettes are poisonous, smoking is harmful to the human body, so smoking should not be promoted, should be banned, but cigarettes are also a product that must be marketed. How to solve this contradiction? Crown brand cigarettes ad words can be described as clever. The advertisement has only 12 words, but the content is very rich, it not only publicizes the theme of the idea of banning smoking, but also achieves the effect of marketing and praising Crown cigarettes. On the one hand, it is a positive propaganda, including Crown, including all cigarettes are banned, and the attitude is resolute; on the other hand, it is a positive sales pitch, Crown cigarettes, although also banned, but after all, it is different, if you want to smoke is the Crown, giving a person a great temptation. These two aspects are harmoniously united in one short statement.

--Techniques to attract the attention of the public

Overseas there is a food and drink establishments, a large keg in front of the door, strikingly written: "No peeking!" But no cover, passing pedestrians can not help but be driven by curiosity, stopping to look into the barrel. Who knew that there was another note inside that read, "We have a different, crisp and aromatic draft beer, one glass is five dollars. Please enjoy." The phrase "no peeking" got everyone's attention.

Today's advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists have compared the dissemination of information by teachers with the dissemination of information by advertisers. It is argued that the teacher, while not always able to make his point of view acceptable to his pupils, is able to ensure that they all hear his point of view because they have to attend classes; whereas an advertiser has to spend a great deal of money and rack his brains in order to achieve the same result. He has to choose some medium of communication, such as television, and he has to find a program that everyone loves to watch and make sure that people don't get out of their seats or change the channel while he is advertising. Even if all this is successfully achieved, he still reaches only a very small percentage of the desired audience - he would have only 30% of the TV-watching population if he chose the most popular program on TV. The editorial of the average newspaper is also read by only 25% of its readers, not to mention that all this cannot be done in general. Advertising's contact with the listening (viewing) public is a low level of contact.

A major reason for this low level of contact is that the listener (viewer) has a psychology of avoiding advertising. Not only in listening (see) to the advertisement will naturally produce a kind of resistance to resist the advertisement, even in listening (see) to the advertisement of the moment, they also take a kind of avoidance attitude, turn a deaf ear or shift away from the line of sight. This phenomenon is explained in psychology, people do not pay attention to everything in the outside world. The information of the outside world to reach the human information receiving organ there, and can not be received unimpeded, people always have a choice to receive the part of the information he wants to receive, for those who do not want to receive information, then take a kind of attitude of exclusion, advertising, often belong to the people excluded from the information in a kind of. Therefore, in order to win the advertising campaign, the first battle is to attract the attention of the audience, so that they listen to (see) the advertisement, and pay attention to the content of the advertisement, as long as this step has been done, there is a possibility of success in the following second and third steps.

"Do you want to get rid of bad breath? Please use Westlake toothpaste!" (toothpaste advertisement)

"You are tired from work, right? Please drink a cup of tea to wake up and refresh your mind!" (Tea advertisement)

"Would you like to overlook the grandeur of crossing the ocean? Take the Boeing 707 from Shanghai to Tokyo!" (Advertisement of Shanghai Civil Aviation Administration)

The first of its kind in China, with excellent quality;

Glossy color and strong dyeing power.

(Advertisement for Black and Shiny Shoe Polish)

The aroma is strong and the flavor is mellow;

Drinking it all year round will prolong your life.

(Jiangxi Green Tea Advertisement)

Kaike at home, everyone is happy.

(Shanghai Kaige TV commercial)

If you want to get rid of tooth disease, please use grass coral.

(Nanchang grass coral toothpaste advertisement)

The above four examples all use rhyme to emphasize the characteristics, brand, and function of the goods, making them unforgettable.

Like this cigarette should.

(Winston cigarettes advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(Krystal toothpaste advertisement)

1. Deposit a drop of water today, own the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. (Advertisement of Hubei Jingu Legend Magazine)

3. If you don't manage your finances, they don't care about you. (Shanghai Century Publishing Group <Finance> weekly) Agree 1 2009-10-24 15:24 Lonely Endurance e | Level 1

[Exercise practice]

1, wonderful speech

(1) God gave us youth at the same time, but also gave us pimples.

-Beauty has its flaws.

(2) Cadres are a foot away from us and we are a foot away from them.

-- Live use of "Dao tall, the devil is tall" to describe the relationship between the cadres and the masses.

(3) Hard work, comfortable days; comfortable, hard days.

-- Yang Lan, a famous TV host, has such a sense of life.

(4) Never look back, some people may surpass you instantly.

- Paige, the most prestigious baseball player in the United States, admonished her son.

(5) Smart people always fill their brains with other people's wisdom, and stupid people always disturb their emotions with other people's wisdom.

- The famous American psychologist William James on the division of "smart people" and "stupid people".

2. Famous quotes

(1) Learning without thinking is confusing, thinking without learning is dangerous.

--Confucius

(2) One more step of truth will turn it into fallacy.

- Lenin

(3) Knowledge gives weight, behavior gives luster.

- Carlyle

(4) Inspiration is a guest who does not like to visit a slacker.

- Chernyshevsky

(5) Go your own way and let others talk!

- Dante

(6) The man who does not know what he will do tomorrow is an unfortunate man.

-- Gorky

(7) Without ideals, you can't reach your goal; without courage, you can't get anything.

--Belinsky

(8) What is truly beautiful must agree with nature on the one hand and with the ideal on the other.

-- Schiller

(9) Imagination is the eye of the soul.

--Joubert

(10) Since winter has come, can spring be far behind?

--Shelley

3, slogans and slogans

(1) The forest is a treasure, indispensable for survival and development.

- a village to protect the mountains and forests slogan

(2) people's education people do, do a good job of education for the people.

- Nine-year compulsory education publicity slogans

(3) All for the sake of students, for the sake of all students, for the sake of students all.

- A school motto

(4) Sculpting years Navigating youth.

-- A newspaper should be solicited to win the theme word

(5) New Beijing, new Olympic Games.

- Beijing's Olympic slogan

(6) It is better to prevent a thousand days than to be negligent for a moment.

--Transportation slogan

4, SMS platform

(1) Thank you as the center of the circle, with sincerity as the radius, to send you a round of blessings.

(2) Trouble is temporary, happiness is forever! A smile will change everything in an instant! Look ahead, a better future beckons to you.

(3) Thoughts are the scent of a season's flowers, roaming through the valley, enveloping you and me; and blessings are boundless attention, overflowing eyes, until the bottom of the heart.

(4) forever I will remember the hands on my shoulders, when the wind rises, how warm; forever I will remember, accompanying me to grow up the back, with your years in exchange for my carefree happiness!

(5) The weather is getting really fast, the temperature is getting really bad, go out and bring your coat, sleep covered, eat more fruits and vegetables, and keep your mind well, this is for you to care.

(6) Leaves fall to return to their roots, no matter where they drift to, no matter where they dock, home, is always the most cozy harbor!

(7) Dad is young, like the evergreen tree; Dad is happy, like chewing gum; Dad is happy, like the Happy Dictionary.

The evergreen tree lets me taste the color of youth; the chewing gum lets me chew the sweetness of happiness; the happy dictionary lets me be happy forever.

(8) Wherever the sun shines, there is my deep blessing; wherever the moon shines, there is my deep thought.

(9) Tired, to slow down; wrong, to think of regret; bitter, to understand the satisfaction; hurt, to understand the strong; drunk, to know the unforgettable; laugh, to experience happiness; so happy!

(10) In the wrong time to meet the right person, is a sad; in the right time to meet the wrong person, is a lifetime of sighs; in the right time to meet the right person, is a lifetime of happiness.

5, couplet anecdotes

(1) One day, Kou Zhun and friends with the same tour, the excitement out of the pair said: the moon under the water for the moon in the sky. Friends have no way to respond. Yang Dainian just arrived, replied: the people in the eyes is in front of people. All of them applauded.

(2) Su Dongpo and Huang Tingjian played chess under a pine tree. A gust of wind blew, and the pine cones fell into the chessboard. Su Dongpo got a sentence said: pine under the chess, pine seeds suddenly with the chess fall. Huang Tingjian said: willow fishing, willow often accompanied by fishing wire hanging.

(3) Cheng Minzheng known as a child prodigy, Chancellor Li Xian wants to recruit as a son-in-law, pointing to the seat of the fruit out of the pair said: "because of the lotus (what) and get lotus root (even). Cheng said: "There are apricots (fortunate) do not have to plum (matchmaker)." Li Xian was very happy, is the daughter of the match.

(4) A student's family is poor, borrowing from friends and relatives, were refused. After the successful candidate, friends and relatives have come to flatter, tend to rush. Scholar with a lot of feelings, posted a couplet at the door: recall last year, famine five, six, July, firewood and rice all scorched, poor, not an inch of iron, not on credit, not owed, although there are near and far relatives, who would be willing to send charcoal in the snow; luck this year, the head of the imperial examination, the two, three within the field, the article is appropriate, in the five scriptures of the king, the first name, the name is also fragrant, the fragrance, not to be detained Zhang, Li and Li Si, are coming to the icing on the cake.

(5) On the wedding night, Su Xiaomei wanted to test the groom Qin Shaoyou's talent, Qin refused to go out, and the couplet said: closed the door to launch the moon in front of the window. The first time I saw this was when I was a student at the University of California, Berkeley, and the second time I was a student at the University of California, Berkeley. Su Dongpo saw the situation, although anxious for his brother-in-law, but inconvenient to do. Suddenly, he had an idea, picked up a stone, thrown into the flower tank full of water. Qin Shaoyou heard a "porphyry" sound, suddenly realized, blurted out; throw a stone to open the water under the sky. Su Xiaomei was overjoyed at the sound and rushed to welcome the groom.

(6) Ming Xie Jin, door to the rich and powerful bamboo forest. On New Year's Eve, he posted a spring couplet on the door: door to a thousand bamboo, home collection of ten thousand books. The rich man saw, asked people to cut down the bamboo. Xie Jin y understand the meaning, add a word in the upper and lower couplets: the door to a thousand bamboo short, the family hides ten thousand volumes of books long. The tycoon was even more annoyed, ordered to dig up the bamboo roots, Xie Jin secretly laughed, and added a word in the couplet: the door to a thousand short bamboo, home collection of ten thousand volumes of books long there. The tycoon was so angry that he was dumbfounded.

(7) Su Dongpo was relegated to Huangzhou, a residence for several years. One evening, he and his good friend monk Fo Yin canoeing on the Yangtze River, Su Shi suddenly pointed with his hand to the left bank, laughing. Fo Yin looked, only to see a yellow dog is gnawing bones, suddenly realized, then will be in his hands inscribed with Su Dongpo's poems of the thin fan thrown into the water. The two looked at each other and couldn't help but laugh.

It turned out that this is a dumb couplet. The meaning of Su Shi's first line is: the dog gnawed on the river (monk) bones; Fo Yin's second line is: the water flows Dongpo corpse (Dongpo poem).

(8) Yuan Shikai could not do justice to the Chinese people

After Yuan Shikai, the thief of the country, died, the people of the whole country ran around and danced. At this time, there is a scholar in Sichuan, claiming to go to Beijing to send elegiac couplets for Yuan Shikai. After hearing this, the townspeople were shocked and puzzled. When they opened the couplet written by him, it read: "Yuan Shikai for all time, long live the Chinese people"! When people read it, they couldn't help but be dumbfounded. The literati deliberately asked, "What are you laughing at?" A straight-talking young man said, "How can Yuan Shikai's three words in the first couplet match the four words "Chinese people" in the second couplet?" The literati laughed and said, "That's right, Yuan Shikai just can't match the Chinese people!"

(9) half a pair of couplets to take the group of demons

At the end of the nineteenth century, the Eight-Power Allied Forces launched a crazy war of aggression against our country, has occupied Tianjin and Beijing. The corrupt Qing government was powerless to resist and begged for peace. According to the literary program, before the beginning of the "peace conference", a representative of a certain country, want to take this opportunity to insult the Chinese people. So he said to the representative of the Qing government: "Couplets are a unique form of literature in your country. Now I will give you a couplet, if you can get it right, I will kowtow to you five times, if you can't get it right, you should do the same." When the representative of the Qing government did not say anything, he read out of his mouth the couplet: Pipa, qin and sepals, the eight kings, the king of kings is on the top. Above the words "Pipa, Qin and Serpent", there are eight "kings", which are used to refer to the "Eight-Power Allied Forces". At the same time, it is also used to show off the arrogance of the conqueror. The other imperialists in the room unanimously let out a burst of laughter. Among the representatives of the Qing government, some were dumbfounded and laughed; some had no words to reply although they were not satisfied; the chief representative was even more confused and dizzy. At this time, only to see a clerk in the delegation, throw the pen up, resounding answer: demons and monsters four little ghosts, ghosts and ghosts offending the border. "Spirits and demons" are legendary demons and ghosts, and here it means that the Allied Forces of the Eight Powers, like the "little ghosts", often violate the sovereignty of our country. When the other delegates heard this, they breathed a sigh of relief in their hearts; when the invaders heard this, they all stared in dismay. The provocative gentleman heard, jaw-dropping, had to half crouch to the north half kneeling kowtow a head, causing laughter.

(10) China's folklore has a legend about Zhuge Liang's wonderful association with the battle of Zhou Yu. Zhou Yu was jealous of Zhuge Kongming's talent and always wanted to find an excuse to kill him. So, before the famous "Battle of Red Cliff", there was a battle between them.

At a banquet, Zhou Yu deliberately said to Zhuge Liang: "Mr. Kong Ming, I recite a poem you to the right, to the right, there is a reward; to the wrong, to kill the head as a penalty, how?" Zhuge Liang smiled calmly and said, "A gentleman does not joke, please Governor first." Zhou Yu was delighted, opened his mouth to read: "Water is also a stream, no water is also Xi, go to the water by the stream, plus birds are chickens. A cat with ambition is better than a tiger, and a phoenix with a fallen slope is not as good as a chicken."

Zhuge Liang smiled, and opened his mouth to chant: "There is wood is also chess, no wood is also its, to go to the chess side of the wood, plus owed to the name of deception. The dragon's swimming in shallow water is played by shrimps, and the tiger is bullied by dogs." Zhou Yu was furious when he heard this, but because of the words he had spoken, he was not in a position to attack, so he came up with another sentence: "A hand is a twist, no hand is ugly, remove the twisted side of the hand, plus the female is a chick. There is a woman in Longzhong who is ugly, and it's hard to get a chick in a hundred miles." Zhuge Liang knew that Zhou Yu was mocking his own wife's ugliness, so he immediately responded, "Even if there is wood, it's still a bridge; even if there is no wood, it's still a Qiao; take away the wood on the side of the bridge, and add a woman and you have a pretty girl.

Zhou Yu knows that this is taunting their own wife, angry hair, several times want to take offense, but fortunately Lu Su on the sidelines said: "There is wood is also a groove, no wood is also Cao, remove the groove side of the wood, add rice is bad. Today's plan is to break Cao, dragon and tiger competition is not bad?" The words just fell, the crowd high-five applause. Zhou Yu, Zhuge Liang look at the equalization of forces, someone and people in the siege, then see the good. The two of them are not the same, but they are the same as the other two.

(B) will collect the information to be screened, sorted, compiled into a variety of pamphlets. For example, representative of the names of people, couplets, company names, store names, wonderful advertising plaques, manuals, etc., can be compiled into a "collection"; the streets of non-standard language, screen misspelled words, newspaper sentences, poor advertising, etc., can be compiled into a "corner"; New words, new buzzwords, new foreign languages, can be compiled into a "collection".

Give each of these pamphlets an appropriate name and put them on display in the classroom.

[Ideas guide] The improvement of language learning, pay attention to the usual accumulation. The key is to pay attention in daily life everywhere, pay attention to observation and pondering. Language phenomena in life abound, there are norms, there are colloquial, there are also mistakes. Please write down some valuable knowledge about language that you usually see and hear, organize, summarize and excerpt in a special book. In this way, the accumulation of little into many, the armpit into a fur, language ability will naturally be improved accordingly. Students, open your bright eyes, spread your wings of imagination, soaring in the vast world of language to enjoy the charm of the language to you!

[Exercise]

1, couplets collection:

(1) Spring Couplet

The five lakes and the world of the family to enjoy all the purple and red everywhere in the spring

days and months, people increase life spring full of Qiankun blessed

wind and sunshine to the mountains and towns of spring to the joy of the people and the spirit of the joy of the farm household spring

birds and flowers spring winds to send the blessing of the great land

dragon flying and phoenix dance the rising sun report The dragon flies and the phoenix dances and the rising sun rejoices in the world

(2) Joyful Couplet

Sea vows and mountain alliance are forever knitted together, the earth is vast and the sky is high, and the wings are flying together

Happy life is always in the spring, and revolutionary couples have long love and friendship

Partners in trouble are as deep as the sea, and whiteheads grow old together with common aspirations

Men and women are working together for the beautiful mountains and rivers, and couples are joining hands and dedicating their youth for the great motherland

(3) Birthday Couplet

Blessed as the East Sea and flowing as the South Mountain, with a life as long as that of the eternal pine

In August, the autumn is as high as the immortal laurel, and in the sixties, the man is healthier than the pine

The old man may still cherish the lofty aspirations of martyrdom and martyrdom in his twilight years

I am a man of 100 years, just like my son, and the day is prolonged to a great age, so I am glad to see my grandchildren

(4) Tropic of Cancer Couplet

The spirit of revolution is everlasting, and the spirit of justice is always there

The mountains are still standing, the sound is still there

Virtue is always with the earth and the sky, the spirit of the heroes is always in the universe

Sacrificing one's own life for others is not a matter of mercy, going into the fire to do what is right and courageous

(5) Famous person's couplet

The sea accommodates hundreds of rivers and rivers, there is a lot to accommodate them

The wall is standing on thousands of refuges, without any desires it is just

-- Lin Ze Xu Lin Zexu

Writing about ghosts and demons is superior

Stabbing greed and abuse is very difficult

-- Guo Moruo

But the setting sun is infinitely good, why be despondent near dusk.

--Zhu Ziqing

Where there's a will, there's a way.

--Pu Songling

2, advertising collection

(1) There is no best, only better.

--Okuma ad

(2) A smart mom uses zinc.

- Advertisement for Zinc Acid Oral Liquid

(3) Ask for trouble

- Advertisement for drugstores

(4) Lulujia, the expert in slippers, the expert in comfort.

- Slippers advertisement

(5) Diamonds last forever, one lasts forever.

--Diamond ad

(6) Share this moment, share life.

- Kodak film advertisement

(7) When there is a road, there is a Toyota.

--Toyota commercial

(8) This is the only one in the world, and it will be with you in this life.

--Diamonds ad

(9) Drops of flavor, not yet finished.

- Mai's Coffee commercial

(10) Good things come naturally when you open a Remy Martin.

- Remy Martin commercial

(11) Enjoy a moment of refreshment.

- Coca-Cola commercial

(12) You deserve a day off.

--Donald's advertisement

3. A collection of store names

(1) Yuanfeng Trading Company

--More money

(2) Shangshang Internet Café

--Motivate people to come in and surf the net

(3) Two Sisters Restaurant

--Shine the light on the owner

(4) Hometown Bar

--Bring together the hometown feeling

--Bring together the hometown feeling

(7) Hualian Shopping Mall

-- A shopping paradise for the whole country

(8) Ke'er Digital City

-- A digital world that attracts people's love and affection

(9) Rixinglong Shopping Mall

-- Prospering every day

--(10) Bafang Shopping Plaza

- a shopping center to welcome guests from all directions

- a shopping center to welcome visitors from all directions