What to write for a press release about food Rush. What's the best way to write a press release about food? There is an advertising plan as follows for your reference:

Catering program: Dajutong

What to write for a press release about food Rush. What's the best way to write a press release about food? There is an advertising plan as follows for your reference:

Catering program: Dajutong Gourmet City advertising and marketing plan

One, the preamble

"Food is the people for the day". With the development of the economy and the people's living standards continue to improve, the catering industry, such as the mushrooming of the vigorous development, and which "each leading a year or two" of the phenomenon, and cause most of the operators to reflect on and learn from, for the big Jutong food city, the current market of the same kind and part-time various types of hotels is increasing, numerous direct and potential competitors make the The direct and potential competitors to make the industry's competition is extremely fierce. "Know thyself and know the enemy, a hundred battles are not perilous", to find the entry point of the competition, to establish a suitable market positioning, all plastic corporate image, has become the magic weapon of the enterprise to win.

Nanning food industry in recent years, the rapid development of stylized, regional, fashionable and other thematic food factions, appeared one after another in the Nanning market, where the vast majority of businessmen have been successful sales performance, which shows that consumers in Nanning for the food consumption of the love and recognition of a long time.

Taking a look at the history of the food industry in Nanning, from the various food factions that caused a lot of craze, Sichuan cuisine, Cantonese cuisine, as well as overseas food culture, Western food, Japanese cuisine, Korean food, buffet, etc., have been successfully promoted in the Nanning food market. In these successful experiences, we can see that the Nanning consumers are not excluded from the new wave of food culture and distinctive forms of consumption, but greatly respected. This status quo, greatly enhanced our advertising planning work to play space and investor confidence in sales performance.

On the current operation of the business point of view, today's Nanning food industry, most of the business is to a single food faction as the theme of business, scale advantage and comprehensive advantage is not obvious. And among them, it is worthwhile to pay attention to these types of merchants, small scale, business management advantages are obvious, style, class and brand image in-depth. Therefore, this content should be listed as a competitive point in this planning work.

Dajutong Food City to build the aircraft carrier of Guangxi's catering industry, will be in the scale of the advantages, location advantages, comprehensive advantages as the main selling point of advertising and marketing work. Its opening will certainly set off a dietary consumption boom. In order to quickly occupy the Nanning catering market, improve the popularity of the food city in the Nanning food industry, win the trust and recognition of the majority of consumers, to achieve the purpose of long-term business prosperity. In order to achieve this purpose, this program has been drawn up for the reference of Dajutong Gourmet City.

Second, market research

The planning of the market research work is divided into the following areas: market background analysis, consumer psychology deconstruction, news hype successful case analysis, market positioning, branding and product line analysis.

1. Market Background Analysis

This year, Nanning's construction, real estate, automobile and other industries have shown optimistic development situation for investors. What makes investors in the food industry even more excited is that the adverse effects of SARS ended earlier than expected. All kinds of food factions have gathered, the food industry is bound to rise again, the consumer market has the possibility of heating and space. From the current food industry, a few leaders in the current visible business situation analysis, consumer demand for the food industry unabated, it can be predicted that investment in the food industry still exists considerable profitability, which undoubtedly enhances the investor's confidence in the investment.

-A more comprehensive and larger-scale food city will inject new vitality into Nanning's food industry.

2. Consumer psychology deconstruction

Jiale Brazilian barbecue, Green Cafe, Little Sheep, Old Sichuan and Inazuma Japanese cuisine, etc., are in line with the Nanning consumers to seek affordable, fresh, and enjoy the consumption of psychology, so as to obtain satisfactory sales results. From these examples of successful market validation, it is clear that the main business promotion strategies and operational ideas of this planning work.

--To further satisfy the public's consumer psychology of seeking freshness, affordability, taste and fashion.

3. News hype focus

In Nanning's food industry, through the appropriate news hype and success of the brand, such as the three king, the carriage six hot pot city, as well as the recent lamb, sunshine breakfast and so on, investors in the news hype in the commercial value of the examples have been numerous.

--"Sensational effect" and "topic effect", has been an important way in the process of business promotion, but also an important guarantee of market recognition and sales performance.

4. Market positioning, branding and product line

Further analyzing the Nanning food industry successful business planning cases. It is not difficult to find, with strong cultural connotations, strong humanistic colors and style features outstanding food projects, is an effective way to achieve success. Early examples of success, Louis XIII Western Restaurant, Miramar Ice City, Good People have a date, etc., as well as the recent Green Cafe, Shangdao Coffee, etc., in which a reasonable and clear market positioning, branding and product line, has become the focus of advertising planning, the need to learn and think about the content.

--Establish the cultural connotation, humanistic theme, style characteristics.

5. Summary

In the above successful experience in the analysis and guidance, it is not difficult to find to enter the Nanning food industry, mainly through the Nanning consumers seeking affordable, seeking style of consumer psychology, through novel hype gimmicks and a variety of affordable activities for consumers, coupled with a level of consumer connotation, rich cultural colors and a clear market positioning, a more detailed, real The advertising planning program.

In summary, the focus of the planning work should be divided into the following aspects:

1 Further analysis of consumer psychology.

2 the establishment of news hype program.

3 organization of the form of activities and specific implementation plan.

4 Brand image setting.

5Target social effects.

6 Consumer group positioning.

7 Seeking more attractive cultural connotation.

8 Establishment of corporate CI.

9Further explore the advantages and characteristics of Dajutong Food City.

10To give Dajutong what kind of characteristics, emotions and ideas.

11The ideological appeal and conceptual direction of the soft copy hype.

12 Determine the unified publicity image. (Newspaper ads, outdoor advertising color scheme and slogan)

13Further analyze the current situation of competitors to obtain more favorable strategic points.

To formulate the right strategy and guide its implementation in a very short time, it is necessary to have a comprehensive understanding of the brand's market situation, as well as a full access to the local people's state of life and dissolve into the lives of local consumers, so as to formulate a strategy and implementation plan in line with their life patterns and psychological strategies and programs.

Therefore, the case that the above work focuses on the specific content, all need to be further thorough communication and collaboration with your company, more in-depth, more objective market research and analysis on the basis of in order to complete a more feasible, more correct advertising planning program.

Three, Dajutong food city overall status and competitive strategy:

Nanning's food industry after years of development, has occupied an important position in Nanning's economic system, the cultivation of the market stage has long since passed, and the current investors are facing a more mature, more attractive food consumer market. And from the current situation analysis of the development of the industry in Nanning, Nanning, the consumer's spending power has gradually increased, so that the investment security factor increased greatly.

At present, the investment scale, investment location and business projects of Dajutong Food Court have been determined. It can be expected that the social effect and social influence achieved after the Dajutong Food Court is put into operation is estimated to have a far-reaching impact on the consumer industry in Nanning and even Guangxi.

Further in-depth excavation of the advantages of Dajutong Food City and improve the promotion program, is a priority.

Dajutong Food City is currently Guangxi's largest air food court, which is located in Nanning City Department Store Building, North Building, eighth floor, belonging to the center of Nanning City, the geographical location is superior, densely populated, heavy traffic. It has a business area of 5000 square meters, including seafood city, leisure bar, performing arts cafe, Japanese cuisine, Korean barbecue and snacks from all over the country, and multi-level catering services can satisfy different consumer groups.

Based on the scale of investment in Dajutong Food City, looking for the direction of speculation. This case suggests focusing on speculation mainly on the scale of oversized, complete variety of food and leisure, revolutionary social effects of the food industry and more open management mode and business concepts.

Based on the investment location, to further explore the geographical advantages. Food City's geographical advantage is very obvious, is located in the city's most frequent commercial activities and intensive section, relying on the current location itself has the advantage of the flow of people, but in the location of the first floor to operate Western-style fast food-based McDonald's will form a competition, so set up both inside and outside the field with the embodiment of the corporate style of the logo and advertising spray paintings is a necessary means. In such a frequent consumer behavior in the area, and further use of consumers' high willingness to consume, in the scene to start the activities of preferential.

Based on the characteristics of the food city, a wide variety of food. Combined with the concept of shopping centers, the concept of one-stop food city, making full use of the consumer's favorite shopping habits, through indirect soft publicity, so that consumers set up in the minds of Dajutong food court for the center of the culinary culture.

Four, market prospect analysis:

Comprehensive analysis of the advantages of the above about the Dajutong food city, food city customers can be divided into the following categories of consumer demand:

1. General consumer psychology

(1) the psychological benefits. Most consumers seek affordable, value for money, more influenced by price factors. Dajutong Food City for the public, will be accepted by the majority of consumers.

(2) Seek comfort. Dajutong food city for consumers to create a beautiful dining environment, and a high level of service. Make consumers feel at home.

(3) The psychology of curiosity. This is particularly prominent in the young consumers, Dajutong Food City launched a variety of performing arts activities are very attractive to them.

(4) The psychology of seeking fame. Dajutong Food City can also meet a lot of consumers in the feast on the upscale, out of the limelight, the pursuit of show-off consumption.

2. Social (PR) consumer demand

Dajutong Food City's multi-level food service, beautiful environment provides a good place for this consumer group.

3. Leisure dietary needs

For Dajutong Food City, the customer's consumption of curiosity, new psychology should be particularly concerned. Performing Arts Cafe provides a good environment for leisure people to consume.

Fifth, the opening ceremony activities planning program recommendations

Based on the above market research and analysis, for the Dajutong Food City is a large multi-level air food court in Guangxi, this feature, the opening activities focus on establishing a good reputation, reputation, the direct purpose is to inform the community that the Dajutong Food City will be a brand-new image of welcoming customers to patronize.

Based on the reflection of the food city's cultural taste, to create a cultural atmosphere, the theme of the opening activities can be set as the tone: the dissemination of food culture, showing the people of Nanning, the local customs.

Specific opening activities are proposed as follows:

1. Hire relevant government officials, social celebrities and Nanning major media reporters to participate in the opening ceremony.

2. From November 7 to November 14, launch the activities with the theme of "tasting Chinese and foreign food, listening to traditional folk songs".

3. To attract mid-range consumer groups, through word-of-mouth publicity to open up the market.

Response: Dajutong Food City launched 8 - 10 yuan of affordable packages.

4. Dajutong Food City shows its self-advantage with superior dishes and special services, creates brand-name services, and guides consumers' consumption.

Countermeasures: 1. Carry out food festival activities, the consumer selection of the best dishes, the best chef and service stars.

2. led by the food city, in cooperation with government departments, the selection of the industry's chef king, which aims to improve the reputation of the food city.

5. Reflecting the elegant cultural taste of Dajutong Food City, spreading the culture of Guangxi and showing the local customs.

Response: Invite an art troupe to perform in the food city in the first week of opening.

6. Establish the social welfare image of Dajutong Food City.

Countermeasures: 1. donate money or set up a foundation;

2. sponsor a charity performance by an art troupe.

7. Cater to the consumer's benefit-seeking, realistic psychology.

Countermeasures: food court coupons or discounts and so on.

8. Dajutong food city opening ceremony to launch a large celebration of preferential activities to create a sensational effect.

9. Hanging banners, colorful flags to support the atmosphere of the opening ceremony.

10. On-site distribution of promotional materials, detailed information about the food court.

11. Seek image spokesman, further hype.

6. Suggestions on advertising strategy

1. Advertising objectives

(1) Inform Nanning citizens about the opening of Dajutong Food City.

(2) Attract customers with new, strange, special, different, and all-around characteristics of food culture and leisure culture, and successfully develop a multi-level and multi-faceted market.

(3) Promote the service characteristics of the rich Guangxi humanistic style of the food city, and cultivate customer groups with a preference for a humanistic style.

(4) Since the opening, respectively, "Green City Style" as the theme, through the "opening", "Leisure Tea" and so on to carry out a series of advertising and promotion, to complete the Dajutong The brand-new brand culture image of the food city is shaped.

(5) With a series of promotions, public relations activities, *** with the promotion of business operations.

2. Advertising Objects

(1) Businessmen. Almost all of the public spending and entertainment are related to it.

(2) Urban white-collar workers. All leisure and cultural hunts are dominated by him, and they have greater interpersonal influence.

(3) People of Nanning nationality or foreign offices and enterprises in Nanning. Dajutong food city food culture should be created with their participation.

(4) Mid-range consumers. They will become the dominant force in the food city consumption.

3. The focus of advertising appeals

According to the above advertising objectives, as well as the specific provisions of the advertising object, in the Dajutong Food City opened to the different stages later, advertising appeals should be in the "Green City style people gather through the pursuit of food" brand culture to grasp the following key points:

(1) the Dajutong Food City's food environment is unique. Food City's unique eating environment, strong atmosphere, good food at low prices, thoughtful service, delicate, warm.

(2) It is meaningful to meet friends and socialize with celebrities in Dajutong Food City.

(3) Nanning's humanities, folklore and simplicity, leisure breaks, listening to music and sipping tea, an exotic experience.

In the appeal, for the brand image of the Dajutong Food City, should grasp the following key points:

(1) brand culture, Dajutong Food City, "Chinese and foreign food in the Gathering of food".

(2) in the style of dishes, Dajutong Food City, "a dish, a flavor, a hundred dishes, a hundred flavors".

(3) In the service style, Dajutong Food Court "bright memory warm and generous".

It is recommended that the "Jutong food, infinite love" as the main advertising slogan, "sinks in the Chinese and foreign food in the Jutong food" as the sub advertising slogan, in the case of the theme remains unchanged, the subtitle of each advertisement is specified separately.

4. Advertising performance strategy

Because the plan is based on the long-term development of Dajutong Gourmet City, focusing on the enrichment and promotion of corporate brand connotation, therefore, in the grasp of the advertising appeal to strive for a systematic, accurate and targeted; and in the implementation of the advertisement as well as in the advertisement of the appeal of the specific performance, should be based on the different phases, different objects and different advertising objectives, to choose the most suitable advertising slogan to meet the brand of Dajutong Gourmet City. Choose the way of expression that meets the cultural characteristics of the Dajutong Food City brand, specifically:

(1) The language of appeal is simple, straightforward, and easy to memorize and disseminate verbally.

(2) The advertising idea is graphic and relevant, and the picture and language are rich in the cultural elements of Green City.

(3) The expression of advertisement appeals is multi-faceted and serialized.

(4) The advertisement release is concentrated in stages and strives to force memory.

(5) The content of the advertisement is warm and simple, in line with the Nanning folk style.

Gourmet city advertising is different from general product advertising, which should include the presentation of various elements such as food, service, environment and so on that consumers need. Consumers generally have a high degree of trust in advertisements, and their consumption behavior is also characterized by strong attachment. Therefore, we have the following suggestions:

(1) As TV has the widest range of viewers, it is appropriate to use TV ads in media selection. In the form of Nanning Life Channel can do special reports, through the TV program recommended to show the comprehensive appearance of the food city. In addition, newspaper ads can also be used to synchronize the launch to expand the momentum.

(2) Utilizing the advantage of Dajutong Gourmet City's news network, create news events and report on a series of promotional activities of the Gourmet City in a timely manner to show the new image of the Gourmet City.

(3) In order to establish the corporate image of the famous restaurant, it is necessary to produce a number of road signs, light box advertisements and banners, whose fronts introduce advertising slogans and the corporate logo of the food city.

(4) Co-organize or sponsor with TV or radio stations some special programs introducing Nanning's local customs, in order to expand the popularity of the food city and enhance the cultural heritage of the food city.

(5) the food city's photos made of miniature sheets or postcards attached to the menu or given to customers, so that the image visualization.

(6) Distribute promotional items highlighting the characteristics of the food court to customers.

VII. Overall Communication Strategy

Advertising promotion depends on the advertising medium. Dajutong Food City's advertising target, i.e., the composition of the advertising audience is complex, and it is necessary to pay attention to the stage effect, but also to meet the needs of long-term brand promotion. Therefore, the advertising medium of Dajutong Food City should be a combination of a number of media, in order to target different advertising audience, the accurate dissemination of information in place.

Based on the characteristics of different media on the information load, as well as the media's influence on the audience, we will Dajutong Food City all-round advertising promotion of different periods of the appeal, specific arrangements for each different media, and according to the characteristics of the media, the content of the appeal, the advertising objectives, the characteristics of the audience and other specific grasp of the performance of the advertisement appeal, i.e., the advertisement creativity.

Here, we summarize the basic strategies of media selection.

1. Newspaper ads

(1) Newspaper ads focus

Newspaper ads have the advantages of large amount of information, easy to read repeatedly, save and illustrated, but the newspaper ads have a relatively short time limit, only limited to the release of the time, and the Dajutong food court as a catering industry, the industry is characterized by "instant consumption" less. The industry is characterized by "instant consumption". Therefore, the use of newspaper media is mainly in the following three times or three aspects:

A. When Dajutong Food City opened, to the community to announce this information and a comprehensive display and introduction of services, brand culture and promotional methods.

B. Promotions during various festivals.

C. Other promotions and public relations activities.

(2) Newspaper Advertising Mode I--Opening Advertisement

Since Dajutong Gourmet City needs to go through a long promotion time in its advertising and promotional activities, the advertising ideas provided in this plan will consist of a variety of forms, and the basic ideas will be introduced one by one according to the type of media and the stage of advertising operation, which are roughly divided into the following parts. It is roughly divided into the following parts:

A. Opening advertisement ideas (including newspaper, TV, radio, outdoor and soft advertisement)

B. Holiday advertisement ideas (including newspaper, TV, radio, outdoor and soft advertisement)

One of the series of opening newspaper advertisements:

Speech: Eat Chinese and foreign delicacies, see the scenery of the green city

Title: Taste Chinese and foreign delicacies, come to Jutong Gourmet City Please go to Jutong Gourmet City to taste Chinese and foreign food

Subtitle: Jutong Gourmet City is newly opened, and Chinese and foreign flavors are fully revealed

Advertisement text: Gathering Chinese and foreign food and understanding food culture, you can't avoid going to Jutong Gourmet City

Advertisements are accompanied by text (specific information on the decorative pattern, service styles, prices of items and so on, with specific content omitted)

(3) Newspaper advertisement mode --Jutong Gourmet Truth Advertisement

Opening: Jutong Gourmet Truth Advertisement--Truth

Jutong Gourmet Truth Unlimited

- Green City Scenery, Jutong Food Beauty

Dajutong Food City opened, will be "new", "strange", "special", "different", "excellent", "special", "special", "special", "special", "special", "special", "special", "special", "special", "special", "special", "special", "special" and "special". "New", "strange", "special", "different", "excellent", "full" big show, there are seafood city, Japanese cuisine, Korean barbecue and all over the flavorful snacks for you to taste. The environment of Dajutong Food City is innovative, and the Chinese and foreign flavors are reproduced. In order to thank the people of Nanning for the love of the polytunnel food, after the opening of the consumer preferential:

A three days after the opening of the open visit, tea half price.

B Within three days during the opening celebration, customers, whether they come to dine or drink tea, are complimentary discount card.

C With this advertisement, you can get a 10% discount.

D Those who dine at Dajutong Gourmet City and consume more than 200 RMB at one time will be given a Jutong Gourmet Value Consumption Card.

E During the opening period, drinks are free.

(4) Amount of advertisement

November 4, Nan Guo Morning Post, A2 or A3, 1/2 color page, hard advertisement;

November 5, Baji Metropolis Newspaper, A2 or A3, 1/2 color page, hard advertisement;

November 6, Nan Guo Morning Post, Baji Metropolis Newspaper, A1 footer; Life Newspaper, A2 or A3, 1/2 color page Nanning Evening News, A2 or A3, 1/4 color page, hard ads;

November 7, South China Morning Post, A1 footer, hard ads;

November 11, South China Evening Post, soft ads 2--3 articles;

November 14, Bagui Metropolis Daily, soft ads for diet columns Through the column;

November 28, Bagui Metropolis Newspaper diet column soft ads through the column;

December 19, Bagui Metropolis Newspaper diet column soft ads through the column;

December 31, the South China Morning Post, A2 or A3, 1/2 color page, celebrating the New Year's Day promotional activities ads, hard ads.

Advantages: short publication cycle, timely information delivery, conducive to the release of time-sensitive product advertising, such as new product launches and promotional activities. Newspaper's information capacity is large, illustrative, and irreplaceable

Disadvantages: long cycle, poor timeliness; not much influence;

2. Television advertisement

Television advertisement is image and direct, and it can fully show the environment and all kinds of dishes of Dajutong Gourmet Mall, and the television advertisement has a stronger compulsion. TV advertisements are mainly used in the following aspects:

(1) At the time of opening and promotion of Dajutong Gourmet City, it is used to show the pattern and style of the gourmet city, and to show the feeling of dining and consuming in Dajutong Gourmet City, especially to demonstrate the unique service and chic scene of Dajutong Gourmet City.

(2) On the occasion of festival promotion, it is used to show the festive environment decoration of Jutong Gourmet and all kinds of entertainment services during the festival.

Advertising input:

From November 4 to November 6, Nanning TV News Channel, TA3 (19:35-21:30) five times a day, 10 seconds each time, opening information ads, general ads TV spots;

From November 4 to November 6, Guangxi TV Life Channel, G8 (19:35-21:30), 10 seconds each time. Guangxi TV Life Channel, G8 (21:05 - 21:25), once a day, 10 seconds each time, opening information advertisement, general advertisement TV spot.

Advantages: graphic, infectious, suitable for corporate image advertising / wide audience / fast market response / deep into the family.

Disadvantages: short time, it is difficult to convey more product information; advertising production costs are high, poor strain

Suggested that Dajutong Gourmet Mall cooperate with Nanning TV station to take the following advertising methods:

Column title ads, subtitle ads

3. Outdoor ads

Outdoor ads medium has a longer time frame and can be used for leisure shopping in department stores. It can be used for the role of instant reminder of the potential customers of leisure shopping in the department store, especially suitable for catering casual customers, and has a better consumption reminder role for pedestrians walking and leisure sightseeing in Chaoyang Park.

(1) Large-scale light box advertising in department stores is recommended for long-term use.

(2) Choose the road with large traffic flow to do street sign advertising, which is recommended to be used for a long time.

(3) Design POP, well-designed store displays, or hanging, or posting, or furnishing, is recommended for long-term use.

(4) Promotional materials and coupons distribution;

(5) Cooperation with bus companies, do car advertising. It is recommended to adopt it for a long time.

Outdoor advertising: outdoor billboards / street sign light box

Pros: long-term media, high information reach and frequency of exposure; concise and clear, bright theme, strong image

Disadvantages: only suitable for image advertising

Point of sale POP: posters / point-of-sale light box / models / wallboards and various printed materials

Pros: conducive to creating a point of sale Atmosphere;

For example: when there are a number of companies in the store when there are a number of companies in the store, a good POP can make the company's products stand out;

Produced, chic POP is easy to attract the attention of consumers and cause consumers to the goodwill of the company and its products.

Disadvantages: high design requirements

Competition of similar enterprises

Gift advertising: gifts to consumers; gifts to dealers;

Advantages: practical value, appreciation value; attractive;

Disadvantages: high cost; limited capacity of the advertisement information; easy to be imitated by the competitors;

Printed advertisements:

Advantages: adequate introduction of the product; flexible and versatile use;

Disadvantages: people have become numb to print advertisements; distribution is easy to cause consumer resentment;

4. Radio advertising

Radio advertising in the current many media has the advantages of fast dissemination speed, easy to produce, a certain degree of coercion, and the language of the incitement to a better and so on.

Nanning has a large foreign population, consumers who come to Nanning for traveling and sightseeing can get consumption information when they take cabs, at the same time, radio programs can be used to promote food culture, advertising and promotional forms are more active. Choosing radio advertising can have an impact in many ways.

The amount of advertising input:

Nanning Radio Traffic Fax column, 8:30 - 16:30, 13 times a day, 45 seconds each time, from November 4th to November 7th.

It is recommended that Dajutong Food City cooperate with Nanning Radio to launch the column title advertisement.

5. Media soft advertisement

Soft advertisement series:

(1) The way to run the business of food industry

-Interview with the general manager of Dajutong Food City

(2) Reasons for the formation of hot spots in Dajutong Food City

(3) Services of Dajutong Food City Innovation

--Interview with the General Manager of Dajutong Food City

(4) Creating an Aircraft Carrier in Guangxi's Catering Sector

--Interview with the Manager of Dajutong Food City

(The release time is to be determined.)

Eight, Dajutong food city advertising terms

Main slogan:

1. infinite love, Jutong food

or: Jutong food, infinite love

2. Jutong food service, thousands of households to be blessed

3. the human world four seasons of winter, summer and warmth, the sincerity of the Jutong food is unchanged

4. the sea of the cold and warm, the sincerity of the Jutong food is unchanged

4. the sea of winter and summer The coldness and warmth of the human world, Jutong Gourmet sincerely unchanged

5. Jutong Gourmet - to create a better feeling than home

6. Nature creates green, Jutong Gourmet to create spring

7. carefree, Jutong Gourmet service

8. with sincerity to create nutrients, with responsibility to create services

Nine, advertising investment strategy:

At present, the overall business structure and business objectives of the Dajutong Food City has been clearly defined. Dajutong food city advertising the overall strategy can be divided into three stages, pre-opening, during the opening and operation of a period of time after the ebb. Which has been opened during the strategic focus.

X. Dajutong Food City CI Declaration

Service is the demand of every person in modern society, perfect service makes people closer to each other. Dajutong Gourmet City people take the development of perfect service as their own responsibility, pay attention to every needy person in the society, and become the creator and pioneer of great social services.

The social role of Dajutong Gourmet City is to help everyone in need of care and help, and to make more families have spring and permanent coziness through high-quality, perfect and long-lasting pre-sale, sale and after-sale services with aesthetic added value.

Dajutong Gourmet City pursues "the customer is always right" service purpose, "treat customers like spring-like warmth", delivery, development of the world's true feelings, Dajutong Gourmet City is willing to do each customer's "service provider". service provider".

Dajutong Gourmet City people with perfect after-sales service to express the love of Dajutong Gourmet City people. With the consciousness and courage of modern people, with the care and concern for each consumer, reflecting the social obligations of Dajutong Food City people.

Dedication is the unique product of Dajutong Gourmet City, patience is the style of Dajutong Gourmet City people, value is the responsibility of Dajutong Gourmet City service. Dajutong Gourmet City people to "bring together the essence of Chinese and foreign food, innovation of the green city dining culture" spirit, "every step of success is a new starting point"! "The quality of people is the service", so that customers in the consumption of reflecting the Gathering through the food, the infinite love.

XI. Advertising budget

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Hope you can help!!!!