Development Status of Huaxi Zi

China's development status is gradually weakening.

In 20021year, TOP50, the most popular patriotic makeup brand among users, was announced, and brands such as Hua, Baique Ling, Polaiya and Winona were on the list, with China topping the list. Today, with the rapid development of domestic beauty industry, flowers have won the love of more and more consumers for their good performance.

Huaxi Zi, founded on 20 17, takes "Oriental make-up, flowers for makeup" as its brand concept. In just six years, relying on excellent product strength and unique oriental aesthetic culture, we have successfully achieved the head brand in the field of make-up in China. However, too much promotion also has disadvantages. A large number of launches will make consumers weak, and too much will be counterproductive. Secondly, some marketing methods of China are gradually weakening.

Brief introduction to China

This paper analyzes the "light of domestic products" from the design point of view, and endows the shopping experience with meaning. The gradual rise of domestic cosmetics is an upgrade of people's consumption concept. The design of national style brings not only a reinterpretation of traditional culture, but also the creativity and quality brought by this differentiation.

Huaxi buyers pay great attention to packaging and shopping experience. In addition to Guofeng design, Huaxi Sub-brand also takes care of various details in the purchase process, such as rich gifts, zipper appearance of express box+tear-off design, which is convenient for users to unpack, and the brand logo "wearing" color packaging+"porch window" element design, which also applies brand vision to the extreme.

In addition, the design of various activities is closely related to the theme of flowers and oriental beauty. It also emphasizes her brand concept of "Oriental make-up, with flower make-up", and will find that all the designs are completely in line with the brand tonality.

The above contents refer to Baidu Encyclopedia-China (make-up brand)