The e-commerce model represented by Tmall is

B2C (business-to-consumer). Tmall is a new B2C created by Ma Yun and Taobao, which integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. Provide goods 100% quality assurance, after-sales service for 7 days, no reason to return goods, cash back to shopping points and other quality services.

B2C is a mode of e-commerce, and it is a retail mode of selling products and services directly to consumers. The B2C e-commerce website consists of three basic parts, namely, the shopping center website that provides online shopping places for customers; A distribution system responsible for distributing goods purchased by customers; Banks and authentication systems responsible for customer identification and payment settlement.

The historical development of Tmall

1. Up to 20 12, 10, 87 independent B2C websites have settled in Tmall. Among them, Dangdang, the B2C website with the largest retail volume of books in China, will bring all self-operated categories, including 800,000 books and more than 300,000 department stores, and the prices will be synchronized.

2.2065438+On April 4, 2004, the former CEO of Le Bee Network joined Tmall as a senior director, responsible for home improvement business and reporting to Wang, president of Tmall.

3.2065438+081654381October 26th, Tmall was upgraded to "Big Tmall", forming three sections: Tmall Business Group, Tmall Supermarket Business Group and Tmall Import and Export Division.

4.2065438+In March 2009, Tmall and Sesame Credit announced the opening of "credit purchase" to the whole industry. Users with sesame score above 650 can try it for 7 days first, and then pay after they are satisfied. At present, credit purchase has covered nearly 50,000 products of Tmall, including mobile phones, 3c digital products, home appliances, musical instruments, clothing, automobiles, homes, beauty cosmetics and fast-moving consumer goods.

5. On March 10, 2020, IKEA officially settled in Tmall and opened the official online flagship store of the world's first third-party platform. On June 23, 2020, Tesla announced that it would open a store in Alibaba Tmall Mall.

6. In July 2020, Zhejiang Tmall Technology Co., Ltd. established Zhangbei Haochao Electronic Commerce Co., Ltd. in Zhangbei County, Hebei Province with a registered capital of 40 million yuan and legal representative Tao Qiu.

The above contents refer to Baidu Encyclopedia -B2C.

The above contents refer to Baidu Encyclopedia-Tmall