Characteristics of digital marketing

(1) Lower cost: the cost of publishing information on the Internet is limited. Selling products directly to consumers can shorten the distribution link, and anyone who publishes information can obtain it independently, which can broaden the sales scope, thus saving promotion expenses, reducing costs and making products competitive in price. Visitors are mostly customers who are interested in this kind of products, and the audience is accurate, which avoids a lot of useless information transmission and saves money. You can also adjust the inventory according to the ordering situation to reduce the inventory cost.

(3) More accurate marketing methods: Different enterprises and brands have their own unique target customer groups. Through the establishment of official WeChat account, potential customers of their own brands can be concentrated, so that every digital marketing can accurately target these customers who may buy their own products. At the same time, through the analysis of marketing data, we can further understand the concerns and hobbies of potential customers and realize more accurate marketing.

(4) More personalized marketing services: As we all know, modern society is a society where everyone pursues personalization. No matter what they say or do, they can only be remembered if they have personality, and only when they remember can they bring marketing effect. Although the previous promotion marketing model can also achieve the purpose of promotion, it rarely involves personalization, and digital marketing is different. Can provide personalized products according to customer needs, track customers' sales habits and hobbies, and recommend related products. It is a humanized marketing model.

(5) Higher marketing conversion rate: One of the characteristics of digital marketing success stories is high marketing conversion rate, that is, the conversion rate of turning marketing audiences into real consumers. This kind of marketing effect actually benefits from the above two kinds of marketing effects. The widespread communication and digital marketing activities customized for potential customers will inevitably achieve higher marketing conversion rate. It is precisely because digital marketing can achieve the maximum marketing effect with the minimum investment that this huge digital marketing market has emerged. Because digital marketing needs professional theoretical and technical support and rich media resources, it is a better choice for small and medium-sized enterprises to find specialized marketing agencies to cooperate.

(6) Better integration mode: Digital marketing realizes the close combination of the front desk and the back desk, which can not only quickly respond to customers' needs, but also realize the integrated service of commodity information, payment and after-sales service, so it is a more comprehensive marketing channel. In addition, enterprises can make unified planning and coordinated implementation through the Internet, which can avoid customer inquiries caused by inconsistent publicity.

(7) More abundant product information: Digital marketing can provide very detailed product specifications, technical guidance, warranty information and usage methods through the Internet, and can also provide solutions to common problems. Users can also obtain relevant information through the Internet, which is convenient and fast, and can greatly improve customers' goodwill towards enterprises.

(8) More flexible market: The types, prices and marketing methods of marketing products can be adjusted in time according to customer demand, competitive environment or inventory situation. The network can transcend time and space limitations and multimedia acousto-optic functions, and can give full play to the innovative ability of marketers. Digital marketing also has the characteristics of multimedia, cross-time, interaction, personification, advancement, efficiency and economy. Because of the use of various attributes of digital products, digital marketing has added many new features on the basis of transforming traditional marketing methods.

(9) Better brand development: Digital marketing and traditional marketing statistics can be measured, but compared with online advertising and traditional advertising, what these statistics fail to consider is the brand image generated by online advertising. This is mainly because the space and frequency of traditional marketing advertisements are limited, while digital marketing has obviously won this category.

(10) Improve participation: Digital marketing collects and analyzes user behavior data irregularly through deep learning technology, and analyzes users' hobbies and consumption habits. According to user behavior data, recommend products in a targeted manner to improve social attributes. Short video, live broadcast, etc. in recent two years. , very popular, with high user participation.

(1 1) More accurate strategic decision: It has become inevitable to make intelligent decisions based on the results of data analysis. Many large Internet companies have implemented it for several years and achieved amazing results. As a start-up enterprise or small and medium-sized enterprise, it is necessary to quickly adjust the strategic deployment and market strategy from time to time according to the changes of relevant data, and keep the pace of real-time synchronous changes with the market. I said in "New Thinking of Marketing": In the process of marketing evolution, it is not those organizations with the strongest ability or the smartest organizations that can be invincible, but those organizations that can best adapt to business changes.