What taboos and experiences should be kept in mind when doing agricultural projects?

In recent years, with the transformation and upgrading of agricultural industry, the construction of ecological civilization has been put on the agenda, and the era of great leisure has quietly arrived. Many leaders have extended their hands to agriculture. Leisure agriculture has formed an indissoluble bond with tourism since its birth, and swept across the country with an irresistible trend, becoming the turning point of China's modern agricultural development and an important starting point and way to solve the three rural issues.

However, there are numerous embarrassments and dilemmas behind its prosperity. For example, many leisure agriculture projects have ended in failure due to improper strategic positioning, and the follow-up funds are insufficient and unsustainable. Management talents are scarce, but high salaries are hard to find.

Whether it is the government, enterprises or practitioners, we need to think calmly and face the reality, so as to find the pain point of breaking the innovation, prescribe the right medicine and be reborn. Based on many years of work experience, we can sum up some useful experiences from the first-line practical experience.

1, avoid quick success and instant benefit, and need long-term planning.

It takes patience to do agriculture. You can't push yourself to the end of the road just because the payback period is long.

Common practices are:

(1) In order to recover the cost quickly, high admission fees are charged, which raises the entry threshold for tourists and makes them feel like a scenic spot. They only come once.

(2) Not focusing on agriculture, hoping to make profits through traditional methods such as real estate. As we all know, a house without a rural leisure atmosphere has no advantage. To make matters worse, many constructions are blind, even illegal, ignoring the state's land control regulations.

(3) Destroying the ecological environment, tearing down ancient houses and building some exotic houses for conference holidays, but in the end, it failed to attract tourists and made no profit. The correct way is to think twice before you act, and ask the professional planning team to control the overall situation. Doing leisure agriculture requires a comprehensive grasp of national policies and regulations, a clear understanding of the market and its own resources, a good positioning and brand, and a detailed layout of each functional division project. The most important thing is to learn to operate and market and learn to deal with various relationships.

So, don't worry, slow and steady, only by careful tasting can you feel the unique flavor and charm of this cake.

2, bogey variety, need industry hematopoiesis.

The core of leisure agriculture is agriculture, so don't put the cart before the horse. Without the industrial support of agriculture to realize the hematopoietic function of the project site, there is no way to achieve continuous operational investment. In the early stage, it is still necessary to attract popularity and obtain operating costs through primary methods such as farming experience and picking and leisure. Only on the basis of self-reliance on the farm, and then increase the experience items of tourism, can we add icing on the cake, or even send charcoal in the snow.

3. Avoid overestimating strength and rely on development.

Generally speaking, there are two types of leisure agriculture in China: resource-based and market-based.

Resource type, mainly scenic type. There are always many leisure farms and farmhouses around famous scenic spots. All this depends on the popularity of scenic spots, people flow and perfect transportation facilities to drain and guide themselves.

Secondly, the most important thing is to rely on the market. Leisure agriculture generally relies on the surrounding urban groups. On this basis, the unique talents with good traffic location, good ecological environment and leisure agricultural products are the most attractive. Besides, how should other farms develop?

Still need to "rely on", group support, cross-border support, specialty support, revival support, scarcity support, category support, location support, self-reliance and so on. In short, in remote mountainous areas, relying on a small farm is not particularly attractive, and the final result waiting for you can only be at a loss and unsustainable.

A ditch for rainbow trout in Beijing is group development; The development of leisure agriculture in COFCO is a cross-border integration; The development of characteristic agriculture in Beijing suburbs, such as Pinggu Peach, Daxing Watermelon, Mentougou Cherry and Changping Strawberry, is characteristic. The development of Cuanxia folk tourism means relying on cultural revival. Only by finding the core support points can we develop in the long run, provided that we are optimistic about resources and markets!

4, avoid copying, need to adapt to local conditions.

Even if there are good resources and markets, the development of leisure agriculture needs to be adapted to local conditions. Because consumer groups in different places have different needs and hobbies, the same leisure projects are difficult to develop in some places. What's more, everyone copied it, and the final result can only be to copy away the attraction and copy away their own future.

For example, many people may think that a project like My Dwelling in the Mountains is good and want to copy it. On a business trip to Qingdao some time ago, I found that local people seldom relax outside on weekends, especially in mountainous areas. On the one hand, the living conditions in the mountains in the market are too poor to meet the accommodation needs; On the other hand, because Qingdao itself is a livable city, it is very comfortable to live in your own home. In this case, most of the rural areas in Qingdao are located by the sea. If you want to build a "humble abode" project, it is not as simple as Beijing. Only by combining high-standard accommodation with attractive night tourism projects can tourists stay, otherwise copying them will be a dead end.

5. Avoid waiting for customers and need marketing operations.

This is an era of "the fragrance of wine is also afraid of the depth of the alley". With the rapid development of the Internet, a large amount of information is spreading. If your leisure farm is still "kept in the inner room, no one knows her", it won't be long before it is dragged down by a lot of maintenance costs.

There are many leisure farms, whether it is traditional media marketing or WeChat, Weibo self-media marketing, or marketing of various activities, everyone is competing. If you do nothing, no one knows or cares, even if your environment is more ecological, the facilities are more complete and the project is more interesting.

In addition, the operation of farms is also very important. The success, planning and construction of the farm is only the first step, but a good trader is very important. The development of leisure agriculture involves team building, daily operation, brand building, continuous sales, service upgrading and crisis public relations, and the importance of operation can be imagined. Operators must keep pace with the times, often study and inspect, and deal with various relationships with the government and tourists.

To sum up, investment in agriculture needs to be cautious, and the road to gorgeous transformation is bumpy. Only by persuading you to concentrate and work hard can you make a breakthrough.