Vertical e-commerce example (successful vertical e-commerce platform case)

Vertical e-commerce platform is a hot topic in e-commerce industry in recent years. It refers to an e-commerce platform that focuses on a certain field, such as clothing, home, beauty, food and so on. Vertical e-commerce platform is characterized by a small number of products, but high quality and strong professionalism, which can provide a better user experience. Let's take a look at several successful vertical e-commerce platform cases.

First, the beauty vertical e-commerce platform-Sephora

Sephora is a beauty vertical e-commerce platform, focusing on providing high-quality beauty products. The success of Sephora is that it provides many brands of beauty products, and there are also professional beauty consultants to provide customers with personalized beauty advice. Here are the steps for shopping in Sephora:

1. Open Sephora official website and select the product category you want to buy.

2. Select the goods you like in the goods list and view the details of the goods.

3. Add the goods to the shopping cart and choose the payment method and delivery method.

4. Fill in the delivery address and contact information and submit the order.

5. Waiting for receipt. If you have any questions after receiving the goods, you can contact Sephora customer service.

Second, the vertical home e-commerce platform-IKEA

IKEA is a vertical home e-commerce platform, focusing on providing high-quality home products. The success of IKEA lies in that it provides a variety of styles of home products and has professional home consultants to provide customers with home design suggestions. Here are the steps to shop at IKEA:

1. Open IKEA official website and select the home category you want to buy.

2. Select the goods you like in the goods list and view the details of the goods.

3. Add the goods to the shopping cart and choose the payment method and delivery method.

4. Fill in the delivery address and contact information and submit the order.

5. Wait for the goods to be received. If you have any questions after receiving the goods, you can contact IKEA customer service.

Third, the food vertical e-commerce platform-fresh direct sales

FreshDirect is a vertical e-commerce platform for food, focusing on providing high-quality food products. The success of FreshDirect is that it provides a variety of food products, and there are professional food consultants to provide customers with food matching advice. Here are the steps for shopping at FreshDirect:

1. Open FreshDirect official website and select the food category you want to buy.

2. Select the goods you like in the goods list and view the details of the goods.

3. Add the goods to the shopping cart and choose the payment method and delivery method.

4. Fill in the delivery address and contact information and submit the order.

5. Wait for the goods to be received. If you have any questions after receiving the goods, you can contact FreshDirect customer service.