What is soft text marketing and how to do it?

Now many companies are using soft text marketing for marketing, and the influence of soft text marketing is very great. We only need a mobile phone, and we can learn too much without leaving home. The network spreads very fast, and the rules of the network are constantly changing. Therefore, if a company wants to develop, it must make full use of online marketing. Soft publication is a very effective marketing method with low cost, high conversion rate and long settling time. It can create a good network environment for enterprises and establish a reputation for enterprises. To do a good job in publishing soft articles, it is necessary to understand what soft article marketing is, so as to help enterprises better carry out internet marketing. What is soft text marketing? The so-called "soft text marketing" is to convince customers with facts and reasons by using special article marketing methods, so that consumers can choose enterprises or buy products voluntarily, and use pre-designed "closed-loop marketing thinking" and powerful and targeted "psychological attack" to achieve the purpose of product sales and text dissemination. Such as "street interview" and "word of mouth". The reason for saying this is that the soft text itself is a concept, an understanding of products and an analysis of products, but in the final analysis, its essence is that enterprises use a soft text infiltration, which still belongs to a business strategy and is only realized in the form of non-advertising. Generally, the most common method is to let the audience recognize the concept, analysis ideas and opinions of advertising with the help of soft text, so as to promote the company brand and sell products. Why use soft text marketing? You know, in the traditional media industry, soft articles are sought after by people for two important reasons: 1. Now the major media are vying for the attention of the audience and the audience. Nowadays, most people pay less attention to hard advertisements such as TV and newspapers, while they pay more attention to new media. The influence of traditional media is far less than before. 2. The cost of soft text marketing is lower than that of hard text marketing. Therefore, when a company is short of funds, it will be better and more scientific to spend money on soft text promotion, so many companies will influence the target audience and accelerate the development of the market through soft text marketing. The three elements of soft text marketing, 1 and the content of soft text marketing, must be planned from the company's point of view, and can't be arbitrary. 2. The goal of soft text marketing must be beneficial to companies and enterprises, so it is necessary to plan with the goal as the center and the goal as the starting point. Soft articles without purpose are useless to enterprises. 3. Soft text marketing must express the objective position of the media, so it must be as fair as possible and proved by facts, thus producing news phenomena and corresponding news effects. To publish soft articles well, we must first understand the significance and reasons of soft article marketing, and how to write soft articles well, so as to improve the company's network image and brand awareness. This is like an enterprise's network business card. Only the better the image, can we win the respect of customers, provide more information for enterprises and lay a good foundation for enterprise's network marketing.