Ancient Yu merchants in commercial activities advocate what principles

Ancient Yu merchants advocated the following principles in commercial activities:

The main advocate is the principle of credit and honesty. Righteousness and Profit. Righteousness is the standard for judging things as just and reasonable. Traditional Confucianism requires merchants to abide by the legal way of doing business and reject illegal fraudulent behavior.

Ancient Yu merchants have been abiding by this code for hundreds of years, insisting on benevolence, righteousness and loyalty, advocating credit and honesty as the basis of excellent business ethics, and demonstrating to the entire business community the excellent character of Yu merchants. They constantly publicize this quality outwardly, trying to spread this wonderful business quality throughout the country, so that the whole business practice gets the label of integrity.

Characteristics of Ancient Yu Merchants:

First of all, Yu Merchants generally have a deep traditional cultural background. The educational standard of the entire Yu merchants is still in a relatively high position among all the merchant gangs. The Yu merchants often teach the internal members of the entire merchant gangs with the traditional culture of Confucianism, they believe in the benevolence, righteousness and morality in the traditional Chinese Confucianism of Confucius and Mencius, and they insist that the ethics and morality and the way of doing business, which are preached by Confucianism, be integrated into the behavioral norms of each of the members.

For example, there are a large number of plaques, foreheads, pillars, and couplets in the Kang Million Manor, which all visually reflect the Confucian cultural thinking that the Kang family adheres to.