Traditional Culture Encyclopedia - Traditional festivals - What are the types of advertisements? What are the ways of advertising? Please elaborate, please! The more detailed, the better! Thank you in advance ~
What are the types of advertisements? What are the ways of advertising? Please elaborate, please! The more detailed, the better! Thank you in advance ~
Due to different classification standards and different angles, there are many kinds of advertisements.
The most common and simplest classification standard is to classify advertisements according to media, which are mainly divided into newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, slide advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements and so on. With the increase of new media, there will be more and more types of advertisements divided by media.
Advertising can be divided into international advertising, domestic advertising, local advertising and regional advertising according to the scope of advertising communication.
According to the object of advertising communication, advertising can be divided into consumer advertising and commercial advertising.
Based on advertisers, advertisements can basically be divided into general advertisements and retail advertisements.
Advertising channels:
Yellow pages advertisement
If you don't advertise in the local yellow pages, you will miss a rare resource.
television advertising
No matter which consumer group you want to attract, you can find many opportunities on the TV network.
transportation advertisement
Advertise outside or inside the car.
sponsor
Attract target customers by sponsoring radio and TV programs.
Broadcast advertisement
The key to advertising through radio waves is to choose the right time period and repeat it appropriately.
Outdoor media advertising
For example, increase the base of consumer groups? The use of billboards is the key to increase sales.
network advertising
Haven't you got online yet? Act now! More and more people are using the Internet.
News advertisement
This oldest form of advertising is not out of date, and many people still pay attention to it. Give it a try if it's appropriate.
Periodical advertisement
Do you provide products or services that are vacant in the market? Periodicals and magazines may be a good choice.
Information advertisement
If your product is suitable for live display, you can consider commercial information for publicity.
Experiential TV advertisement
Use words such as "Call now to order!" In TV commercials. And so on, prompting potential customers to respond.
Direct mail advertisement
This form of advertising is everywhere, so it must be a mistake not to make use of it.
interest coupon
No one can resist the temptation of coupons! Make good use of this attractive advertising form.
classified advertisement
It may be a bit old-fashioned, but it can still arouse great interest of newspaper readers.
Cable TV advertisement
If you think TV advertisements are too expensive, you can consider cable TV advertisements with lower prices.
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