Which is more promising, entertainment anchor or freight anchor?

I suggest you be an anchor with goods.

First, the current market environment is good, but the threshold for anchors with goods is low. But how does a newcomer become an anchor with goods from scratch?

First, build a thinking system.

To become an excellent anchor with goods, it is the first step to build a complete thinking system of live broadcast process. Because if you have never been engaged in the anchor industry before, in fact, many ideas are audience thinking, so the anchor must build a complete live thinking system.

It can be carried out in the following four aspects:

Cultivate industry awareness: since the live broadcast is chosen, it is necessary to refine the live broadcast industry and identify the development direction and trend of the industry;

Familiar with the live broadcast process: as the core personnel of the live broadcast room, the anchor must understand and control the live broadcast process in place;

Establish live broadcast thinking: we should establish live broadcast thinking, build a live broadcast framework, and understand the work content before, during and after live broadcast;

Pay attention to teamwork: understand how team members are set up in the live broadcast operation and understand the work content of each position.

Second, build an anchor.

An excellent anchor must have its unique personality charm, and the so-called personality charm comes from the anchor's personal design.

Simply put, the anchor's own positioning can be more vivid and stereoscopic through personal setting, and fans can remember you through a keyword, a sentence, a gesture and a prop, such as Luo Yonghao's "Don't make money, make friends".

Third, strengthen the training of speech skills.

If you want to sell things in the live broadcast room, you can't just rely on the products in your own live broadcast room. After all, no matter how good the product is, it is difficult to sell a product without the anchor to explain the selling points and the audience to set off the atmosphere.

The language ability of the anchor largely determines whether the live broadcast room can sell things. I watched hundreds of live broadcasts, observed and absorbed the speech skills of big anchors, and sorted out a universal live broadcast speech template for anchors. The speech inside has been tested by dozens of my anchors, and the new anchor can be applied with one click. The secret code "anchor speech" is shared for free.

Fourth, on-site experience accumulation

1, stick to live broadcast every day.

Practice leads to true knowledge. If you want to improve the anchor's ability to carry goods, you must insist on live broadcast every day. This is what the new anchor must do at the beginning.

2. Pay attention to the live broadcast.

In addition, after each live broadcast, we must analyze the relevant data of this live broadcast, watch the playback and find problems, and do a good job of live broadcast. Many times, small problems that were not noticed during the live broadcast were all exposed at a glance.

3. Learn from outstanding peers.

During the normal live broadcast, as long as there is time, the anchor will go to the same type of head live broadcast room for classes, and will also go to live broadcast rooms in different industries to find highlights. Learn more about what excellent peers do, and we can grow faster.