Why doesn't China film industry implement the strategy of small profits but quick turnover?

1, American blockbusters have relatively low cost, high efficiency and strong demand, so the strategy of small profits but quick turnover can be implemented. However, movies, a special product, are often easily copied, and if there is no copyright protection, producers will often suffer losses. If the market can't do this, it needs the government to limit it through regulation. If the restrictions are not enough, producers will cut production because they are unprofitable.

In order to protect the national ideology and culture, the government sometimes censors and controls the film trade or production, which will reduce the production quantity, so it is impossible to reduce the ticket price and increase the sales volume.

3, the domestic film innovation is insufficient, there are government control and market environment factors, the shooting efficiency is not high, the cost is high or the quality is low, and the marginal utility of the audience is too low, so the audience chose other alternative products, such as playing mahjong, which also affected the strategy of small profits but quick turnover.

4. With the development of China's economy, movie consumption has a substitution effect. The increase of cinema investment, the renewal of equipment, the introduction of new technology and the improvement of viewing environment all increase the production cost, so it is necessary to increase the viewing price to make up for the cost.

China is still a developing country, and the film industry needs to further accumulate investment to meet more demand and lower prices. The current price can just meet the needs of consumers of this grade. If the price is lowered, there will be too many people watching movies, which will exceed the service capacity of cinemas.

Finally, cinemas sometimes adopt price discrimination according to demand, adopt different price strategies for different audiences, adopt high prices for people in love, adopt the way of children's movies without free tickets, and adopt online ticket sales to attract price-sensitive people.