Taobao men's wear has more soil, and male aesthetics has more soil!

"Men are either dog heads or timid, and they are uncomfortable to look at, but girls are quite temperamental."

In the past two years, such a voice suddenly appeared on the Internet. So that men in China have suffered great injustice in their daily communication with women.

The Daily Mail reported that women spend 6.4 hours a week dressing themselves up, while men only spend 4.5 hours (in fact, men in China spend less time). Men and women have completely different attitudes towards dressing, which is obviously reflected in the dressing time, especially in the exquisiteness of appearance.

Over the years, some girls have been infatuated with the styles of Harbin, Japan, Europe and America. On the one hand, they are full of admiration for the masculinity of European and American men, and on the other hand, they are full of praise for the femininity of Japanese and Korean men's teams. Few people agree with the Chinese style, which makes the majority of male compatriots feel very confused. What is the reason?

China's fashion industry started late. Before the opening up, our fashion industry had no foundation, mainly absorbing foreign trends, which is why we generally believe that Shanghainese know fashion best, because they are the first to accept foreign trends. Slowly, with the deepening of opening to the outside world, the concept of fashion has gradually penetrated into our whole country, from coastal to inland, from women to men.

Then why did women come before men?

At present, in our society, most families still follow the social concept of "men are the masters outside and women are the masters inside". Compared with men who run around, housewives have time to understand and follow the fashion while making efforts and family. With the acceleration of social progress, women are gradually ahead of men in fashion concept. The direct result is that in recent years, some women with low consciousness, while touting themselves, have not forgotten to ridicule the cancer and aesthetics of straight men.

For many years, in traditional culture, our whole nation requires men to pay attention to inner cultivation, so the description of successful men is rarely mixed with their appearance characteristics. However, whether it is successful or not, people will first make a subjective evaluation of women's appearance, and then identify whether they have internal cultivation, which is extremely unfair to women.

From an objective point of view, China men are really not refined enough in dressing. In addition to fashion literacy, they generally have low requirements for the quality of life.

There is a high-frequency vocabulary in Weibo: "greasy", which Baidu Encyclopedia defines as "greasy middle-aged, an online buzzword, in which the so-called" greasy "is nothing more than some annoying and unattractive qualities. This word is mostly used to describe those middle-aged people who are glib, sophisticated, sloppy, have no real talent, and like to put on airs and brag. "

We all know that it is essentially those greasy middle-aged men. As described in the article "Men in China don't deserve women in China" last year, street women in China are generally well dressed, while men are mostly slovenly.

As we all know, whether the appearance is decent or not is largely determined by the dress. Men don't pay attention to clothes, which makes them choose to buy clothes online. In this way, the aesthetics of online shopping platforms will also affect their aesthetics. Let's take a look at men's wear online. This is the clothes ranked by sales volume after searching for "men's wear" and "women's wear" respectively.

In contrast, we can intuitively find that compared with women's clothing, men's clothing is single in style and ordinary in design, and even handsome models can't seem to give extra points to clothes. We can also notice that the posture of the male model in the picture is actually the same.

Perhaps, male male aesthetics is related to the explosion of Taobao to some extent. You know, the process of explosion is not always the choice of most people. Fei Fanyu's operator said: "Now the explosion of men's wear needs a lot of promotional activities in the early stage of putting it on the shelves. General merchants will take two main ways: through train and brushing. They use money to buy popularity, sales and praise, and it is easy to push their products to the explosion page. In addition, men generally don't spend too much time shopping for clothes, and most people will place an order in the first few pages. "

Taobao also has a secret that laymen don't know: make explosions before the sales season (there must be sales and praise before the hot sale, when the peak season comes, when the season is right, and prepare in advance). After the successful explosion, their primary goal was to improve the conversion rate, and the price, description and pictures of the goods were optimized with great care.

In addition, men themselves lack opinions about shopping. For example, in family life, couples' shopping opinions are usually dominated by their wives, which makes men less sensitive to price, quality and cost performance.

Slowly, among many street lovers, boys are unpretentious and girls are exquisite. They look like "Beauty and the Beast" and can understand the discordant voice on the Internet. Do you think it is worth it? Please leave a message!