What does the market operation include?

1. copywriting: It is often said that a certain link of content operation needs copywriting as a support when doing publicity. Common places include modifying H5 landing page, posting on official WeChat account, editing website content and writing articles for forum activities.

2. Activity planning or activity execution: usually called activity operation, including activity planning, activity plan, personnel coordination, resource application, activity landing, data collection and so on. Generally, a small company will have 1 person to complete all the links except landing. Activity operation is a test of the operator's personal ability. If the activities can be done in an orderly way, the gap between the Commissioner and the manager may be only a little less experienced.

3. User analysis, which is often referred to as user operation: this part is generally difficult to touch at the Commissioner stage, because it involves the construction of models such as user portraits. What the Commissioner has to do is mostly to collect user data and do some simple data analysis;

4. Market cooperation, also known as market operation: What this part generally needs to do is to run channels for the company, run resources or replace resources, which are mainly allocated by leaders, depending on the resources they have or the resources that the company can provide. Most of them are free play;

5. Data analysis: This ability is one of the core conditions for an operation specialist to be promoted to manager. How to clean, correlate and extract data well and get the desired data conclusion is a comprehensive consideration of business understanding ability and data processing ability. This methodology can only improve itself through continuous analysis, and there is no shortcut;

6. Push: What if there are not enough leaflets, what if no one moves anything during the activity, and what if no one does the questionnaire survey? Basically, as an operations specialist, as long as it involves offline, pushing is an unavoidable pain;

7. Acting customer service: Basically, the job is the problem of pre-sales and after-sales. Especially in small companies, users have problems looking for you, users want to chat for you, and users don't know why they are looking for you. By the way, it will be more handy to make a guest appearance with a lovely girl to seduce a few embarrassed men.

8. Department docking: Operations often have to run up and down to be a hardworking little bee. After all, H5 needs online team support, data needs professional departments to guide data, and design needs to find product teams. It is relatively simple for an operation with super emotional intelligence to do this, but if it is not on the road, it can't stand a department card at once;

Extended data:

The work of market operation includes operation department, marketing department and sales department.

From the grass-roots level, the work that operations should pay attention to and involve usually includes the following three aspects: innovation, retention and promotion.

1, innovation means bringing new users to products.

2, retention, the so-called retention, is to ensure that users are willing to stay after being pulled to products and sites through various operational means.

3, promoting activity, that is, "promoting user activity", and a little more vulgar, is to make users willing to use products more frequently and happily.

Market operation: a series of interventions such as publicity, exposure, marketing, etc. are carried out by means of marketing.

It is common in products that need to spend money to a certain extent, but spending money is not the same as market behavior, including both market behavior without spending money and other operating means of spending money. This is often the main operation method for some enterprises to get close to capital, because only by getting close to capital can a complete profit model continuously expand the investment in market operation.