Why are there so few traditional cultural elements in domestic animation?

There are two main reasons why domestic animation lacks traditional cultural elements. First, domestic animation has not yet established its own unique creative characteristics, and the style and content are more based on Japanese animation and European and American fairy tales; Secondly, the audience of domestic animation is mainly young children, and the content presented is relatively young. Because of the audience, there are few elements of traditional culture.

Let's talk about the first point. In fact, the level of domestic animation production in China is not worse than that in Japan, Europe and America, but there is a big gap in creation. For example, Japan has an independent animation system, and both creation and production have Japanese national characteristics. This is especially true in European and American countries. Many myths and fairy tales in the west provide a lot of materials for the animation industry, while western countries are naturally top-notch because of their advanced technology.

On the other hand, China's animation industry has been learning from Japanese and European and American countries for a long time, so it ignores the spread of national culture in the process of creation.

But in fact, what China animation industry lacks is the ability to innovate and adapt. This leads to the second reason. There is no shortage of good materials in our country, and there are also unique national stories and myths and legends in our country, such as Nezha, which is hot this year, and The Legend of Deification will be released soon. These are excellent materials provided by China myths and legends, but because these stories are so deeply rooted in people's hearts, how to innovate and adapt them has become the biggest problem.

At present, domestic animation has begun to pay attention to myths and legends, which is a great progress. In the past few years, China animation mainly focused on young works such as Pleasant Goat and Big Big Wolf. Bears appeared and the audience was young, which indirectly made it difficult for animation works to promote national culture.