Simulate the pioneer in the business field and benefit the world "I am the big boss" funny linkage "Lotus Lantern"

High-quality IP has its own traffic and trust, which can form a unique social currency and guide users to create and spread spontaneously.

Recently, Easy World released an antique funny business mobile game "I am a big boss" from the direction of "fun national style, new classics". I am the big boss and Shanghai Meiying's "Lotus Lantern" IP combined with the traditional festival of Spring Festival, guiding fans to create on major social media platforms such as Tik Tok, Bili Bili, Weibo, etc., producing high-quality UGC content, and embedding the game into a wider range step by step.

Relive childhood memories, video games and classics.

In exploring innovative forms of China cultural content, the cooperation between I am the Big Boss and Lotus Lantern based on * * * can be said to come naturally. "Lotus Lantern" was released during the period of animation technology change. In creation, character design and background composition follow the traditional painting style of China, and at the same time absorb the creative techniques of European, American and Japanese animation; Technically speaking, the addition of computer special effects technology has strengthened the overall audio-visual impact, and thus won the Golden Rooster Award for best art film. "I am the Big Boss" combines traditional ancient business culture with modern business thinking, focusing on the innovative category of antique interesting business.

Following the IP cooperation idea of combining user insight with brand connotation, I, the big boss, created a brand-new linkage video for IP from the perspective of Lotus Lantern in this linkage. In the linkage video, a little magic enables the story protagonist Bai Muxiang to visit the big boss world, thus opening many games and benefits of the Spring Festival linkage version.

I am the Big Boss, while retaining the characters' image, painting style and color matching, gives the characters in the past 2D plane a more stereoscopic and vivid image in the form of 3DCG. The embellishment of innovative forms brings a refreshing texture to the linkage. Combined with the consistent funny attributes, players can smile in the memory of killing people, and at the same time make the IP extension of both parties more diverse and three-dimensional.

Promote China cultural fans * * * to create a tribute classic.

Shanghai Animation Film Studio, which devotes itself to the development of China's national cartoons, has created such well-known cartoons as "Noisy Heaven", "Hulu Brothers" and "Jiuse Deer". As a work originated from traditional myths, Lotus Lantern has also led a generation's childhood memories. Therefore, it is both a challenge and an opportunity for the game to construct a field linking users and China culture, so as to effectively interpret and inherit China culture.

In the linked version, I am the Big boss has set up a series of movie restoration methods such as "Aquilaria Resinatum Saving Mother" and "Tearing Huashan Mountain" according to the original work, which combines the characteristics of commercial games while paying tribute to the classics, allowing players to relive the story of "Lotus Lantern" while playing.

"I am the Big Boss" and Tik Tok * * * jointly launched the National Challenge Task # Big Boss New Year Edition, which attracted kol and ordinary users from different fields to create short videos related to lotus lights and gained nearly 36 million broadcasts. Nearly a thousand users have created various works such as real-life stories, hand-drawn animations, game evaluation and cosplay. And through the influence of short video platform, more value and possibility of this IP linkage are released.

The IP core fans of "Lotus Lantern" made a brand-new interpretation and deduction around the film. Through hand-drawn animation, fan songs and other creative forms, they explored the IP charm in multiple dimensions, giving both IP more value in content. For example, UP's Bacon Paradox Chat deconstructs the exploration of the business model of Lotus Lantern and the dilemma and persistence of domestic animated films through the interpretation of the film plot and behind-the-scenes stories, which leads to the users' cry for childhood memories and speculation on the development of China animation.

In the linkage communication of lotus lanterns, the strategy adopted by our company is complete combination boxing, which includes both brand advertisements and effective fruits. With the help of specific nodes and platforms, the content of paying tribute to classics is deeply customized, which realizes the spread from core fans and players to mass users, effectively enhances the players' cognition of "I am a big club", and its brand influence is also created from these works during the Spring Festival.

Tell the story of China well and tap the classics of cultural creation value inheritance.

Today's younger generation, growing up in the period of China's all-round rise, has a higher sense of identity and pride in China culture. On the other hand, as aborigines in the age of science and technology, digitalization has already penetrated into their daily lives. Therefore, compared with traditional forms such as drama and publishing, games with high popularity and high topic are more suitable as carriers for inheriting classics and enhancing cultural self-confidence.

In fact, the proposition of paying tribute to and inheriting the classics has been discussed. Taking "I am the Big Boss" as an example, when the project was initiated and developed, the promotion of Chinese culture was taken as the main line throughout the game plot and gameplay design. The game grasps the distinctive characteristics of ancient commercial culture, combines with the ancient Silk Road, and uses dozens of games and details such as industry, tourism, trade and negotiation to build and restore the prosperity of ancient businessmen. The cultural core of "I am the Big Boss" lies in fusion and innovation, which organically combines the unique ancient life fireworks in traditional culture with modern funny and humorous styles and emerging business models, and finally creates a unique "fun national style" tonality.

With its funny style, deeply polished product gameplay and refined long-term operation, "I am the big boss" has continuously improved its performance and reputation since its launch. This is also the third monthly work of Easy World as a head manufacturer of simulated business in the direction of simulated business theme. From the funny mini-drama in ancient style to the IP linkage between Wenchuang and Guofeng Animation, we can see that Yi Hui continues to implement the macro-value culture into the game quality that players can perceive, and pushes the brand connotation and extension of the game to a new height with the multi-dimensional, accurate and rhythmic Guofeng linkage.

On the whole, in this linkage, "I am a Big Club" brings freshness to players through the addition of multi-culture and content, and provides a new carrier and form for the inheritance of high-quality culture by using its own digital advantages, shouldering the mission of spreading and promoting China culture through games, so that the positive connotation and social value of the brand can be further reflected.