Advantages and disadvantages of newspapers, magazines, radio and television.

Television; Network; Newspapers; Magazine: Comparison of Advantages and Disadvantages of Outdoor.

Television:

Advantages-wide audience, high authority, strong timeliness, not limited by time and space, audio-visual integration, strong sense of movement;

Disadvantages-poor preservation, weak pertinence, great difference in audience level, large number of advertisements, unsuitable for distinguishing memories, and extremely high price.

Network:

Advantages-strong timeliness, strong participation, not limited by time and space, multimedia dissemination of audio, video, text and pictures;

Disadvantages-technical limitation, resource limitation, relatively repetitive operation, mixed content, strong visual fatigue and high price.

Comparison of several traditional media

Newspapers:

Advantages-high authority, strong preservation, high circulation rate, suitable for in-depth background analysis, and relatively concentrated audience;

Disadvantages-poor timeliness, strong reading selectivity (low advertising acceptance rate), relatively high difficulty in obtaining media and high price.

Magazine:

Advantages-strong industry, high circulation, strong preservation, exquisite printing, concentrated audience and suitable for analysis;

Disadvantages-poor timeliness, strong reading selectivity, high acquisition cost, small circulation, narrow audience and high price.

Outdoor:

Advantages-strong visual impact, large area, high position, good reading compulsion and wide audience;

Disadvantages-strong regionality, large minimum time limit, high advertising conversion rate, large audience level difference and high price.