Analyze the marketing concept, what are the main marketing methods of Internet thinking! ?

Let's talk about what Internet marketing is. Baidu search said that Internet technology is a key service platform to maintain some activity marketing. Different service platforms and methods are also different marketing methods, such as WeChat promotion, blog marketing, forum promotion, Baidu Post Bar marketing promotion, and short video promotion is the most popular one now. Has Internet marketing subverted the original marketing methods in China? What is the key to Internet promotion? The news media pay attention to "association", which is essentially a connection. With the rapid development of Internet technology and the improvement of the interaction point between old and new news media, this becomes more and more obvious, especially the popularization of Internet media becomes more and more critical. From the perspective of "Internet marketing", this paper examines the definition and boundary of news media, crosses a single concept point, and explores the news media as a marketing promotion system of various energies in the development of Internet society. In today's natural environment, in order to analyze the success of the well-known brand entity model, people pay attention to two core contents: whether the business process design model is effective and whether the enterprise management is timely. So what are the main marketing methods to analyze marketing concepts and Internet thinking? First, the marketing strategy circle

How can independent Internet marketing startups and Internet marketing transformation and development companies maintain their continuous independent innovation ability, instead of becoming a flood of Internet marketing stars, so as to build strong marketing promotion strength? Obviously, this is not easy. With the passage of time, Xiaomi mobile phone is still the only enterprise that can integrate into the fashion trend of Internet marketing, while other enterprises gradually fade out and are forgotten by customers. How can there be such a dilemma? The reason is that internet technology industrialists get rich quickly and cause a sensation very diligently, while ignoring the marketing strategy. Once they are caught in the whirlpool of skills, they can't jump out and carefully consider the difficult marketing strategy. The strong typhoon of internet technology has blown away, and industrialists know that they are flying pig nets, but they have no time to think about the safe landing of flying pig nets. People who really think like Xiaomi Leijun, an internet technology industrialist, can best grasp how to formulate marketing strategy for the sharing scheme, establish a reasonable layout of the sales market according to the company's marketing strategy, produce the overall goal of reasonably applying the envelope marketing strategy, and ensure the reliability of the strong typhoon. In addition, they can also ensure that the business scope of the online marketing model can be rationally laid out in all things, and fly again with Zhu Fei. Com as the driving force.

Second, the real concept of Internet promotion.

The concept of marketing promotion refers to doing a good job in customer research, content production, method release, data information feedback, adjustment and promotion, making it closed-loop control and promoting the development trend of event marketing. It is not too difficult to understand this definition, but it is difficult to put it into action. People will be forced to practice again and again, stumble and try again and again, so that this logical thinking becomes one of their instinctive reactions. If you don't have an Internet background map, it will help you develop and design your own Internet operation steps. This can be reflected in your resume and recruitment interview, from which recruiters can see your soft-hearted work ability and logic of solving difficulties, thus improving your chances of success. It is not only suitable for the actual operation of the Internet, but also can help you deal with problems in your daily life. What are the key requirements for finding a girl, and which boyfriends do you like? Contact her, first use low-cost instant chat, and then use private chat to collect enough information. Maybe she won't be my dream client. She won't. I want to investigate the girls who love me, find out why I was chosen, and find out their selling points. According to the contact with girls' girlfriends and communication with girls, I can fully understand my personal shortcomings, which advantages are not fully displayed and which aspects limit the development trend of my feelings. If rejected, please understand why you didn't choose me and try to get some advice.

Third, establish and determine the layout of the sales market.

After creating investors who attract customers and investors, many people turn Internet marketing into eyes, which is obviously a short video app personal behavior of industrialists who lack the logical thinking of sales market model. Naturally, he must be the first pig to die strangely. Industrialists often tell me that internet technology is too fast to take care of the sales market, and has turned over and climbed into the experimental field. Obviously, this is an incorrect alibi. Ren Lijun often said: "No one is not easy to succeed. No sales market means that the sales market is not good. There is no difference between the current Internet technology and the traditional offline promotion of Internet technology. In different historical stages, there are thousands of short and successful entrepreneurial processes. However, this mediocre success is only an outbreak at home, and most of it is submerged in the tree wheel of historical time, but it is not a success. Similarly, the entrepreneurial spirit of Internet marketing that appeared two years ago is strikingly similar to the historical time. People firmly believe that some people will succeed because of this. People firmly believe that most people will die. In the wave of internet marketing, the big winner comes from the clarity of the sales market, and the loser doesn't know how to create it.

Fourth, maximize the well-known brands.

Acme is the most expressive modifier, but the essence is not the key and there is no way to keep it. Then, in the self-operation of Internet marketing, can we finally give full play to its fundamental role? Many people express it as the ultimate quality, that is, the best condition of goods or services. The endpoint of internet marketing should be the endpoint of use value, and the specification of use value endpoint is to create a well-known brand with use value, which is called the final use value well-known brand. Internet technology industrialists who are still considering how to sell their products to customers are at risk. The marketing management system based on Internet marketing must be a service platform to ensure that it can bear the weight of the marketing strategic ecosystem. The development trend of service platform marketing management system must gradually improve the marketing promotion ecosystem to ensure the establishment and stable operation of the best use value ecosystem. Therefore, salespeople must create a reasonable green ecosystem and steps to make their service platform a standardized and standard service platform system software. Many internet technology industrialists do not consider the strategy of building a platform in essence, but blindly follow the trend to pursue perfect short-term rights and interests. As a result, once the bubble of virtual service platform bursts, it will inevitably fail.

Fifth, Confucius' ideas should not be old.

The fundamental reason for the surprise is that people support romantics who use internet technology to destroy everything, and even the "old school" in traditional industries will not think of it. Yes, they are nervous and extremely calm. What is even more frightening is that they are rethinking the "network marketing" that people are proud of with their unimaginable openness and openness to the outside world. This is a very strange painting. You can't imagine an old man who is nearly 60 years old and a grandfather who looks neat but slightly weak. He can communicate with you like colorful Huang taiji pancake fruit, master meat mold in western countries and partial eclipse in hot pot takeaway, and call your duck and other Internet catering chain brands to give them high praise. "People have a century-old brand. No one knows how to get rid of the foundation of Wuhan. For them, becoming a famous brand in such a short time is much more interesting than people's accumulation for centuries. " Without a thorough grasp of customers, it is impossible to attract young people, and the cognitive ability of young people to the feelings of famous brands is gradually blurred. In Zhang Xuming's view, traditional restaurants like Cai, which are famous for their reputation, have encountered some big problems. Therefore, in all conversations, I can add "I'm really in a hurry." In short, when people see "Internet technology", this traditional hotel will develop actively. However, the feedback from Teacher Liu is that this special tool for Internet technology is not the essence of Internet technology, and it can't deal with the problem of "not knowing customers and attracting young people". "It's not that people can't do it, maybe people haven't found the right way."

Six, participate in marketing strategy

Development strategy is always the key to the success of marketing promotion. Which Internet marketing strategy is the most competitive? Participation comes first. With a sales platform and a marketing strategy management system, there must be a strong marketing strategy to maintain the participation of social circle participants. With participation, everyone can participate. With participation, we can ensure the implementation of the marketing development strategy and ultimately help the company create wealth. There are many ways to create participatory marketing strategies, and Mi Li Wan Qiang elaborated in Participation. Why don't people who are interested in it read articles about it? Everyone engaged in Internet marketing promotion has never discussed the accuracy of the overall target customer base, and there is no detailed scientific research on how to conduct big data marketing in the prominent network era. Although the definition of new customer group has become one of the key subdivisions of Internet logical thinking, it is still too vague. If we want to promote Internet marketing, sales staff should first care about the accuracy of the overall target customer base, and then formulate accurate marketing strategies and countermeasures for this overall target customer base to maintain the best input-output ratio. Big data marketing in the era of big network is indispensable. Internet big data and cloud computing technology are the basis of differentiation. More importantly, accurate promotion tools are indispensable, including the front-end development of sentimental APP, the operation of people's news media programs, online and offline free Internet service platforms, and more importantly, reasonable and accurate marketing promotion content.

Seven. Structure of marketing promotion tower

The marketing promotion and communication of Internet logical thinking has not yet produced a relatively standardized marketing promotion and communication management system, which means that most industrialists who blindly follow the trend and imitate the marketing promotion consciousness of Internet logical thinking are not sure about marketing promotion and communication, nor do they know how to maintain the relative overall goal. The actual effect of marketing promotion. In fact, the general industrialists who study and train Internet marketing can't use resources like Xiaomi Leijun, He Chang and Ma Jiahu, and most of them can't exceed the same marketing promotion and communication value. It is said that there will always be 40 famous network water forces when the masters of western countries start their businesses to assist them in ubiquitous marketing communication. In order to improve the marketing communication dilemma of Internet marketing, Ren Lijun clearly put forward the relative path of vertical marketing communication, that is, interactive communication from basic marketing content to high-rise residential buildings, creating a pyramid-shaped marketing communication structure to ensure the promotion of marketing communication value.

8. The reform of selling spicy dried bean curd through network marketing has just begun.

For thousands of years, business process standards will change, but the standards will never change. Internet technology has indeed changed the standards and rules of the game in the catering industry at a small cost, but it is only a matter of time before this "old man" who knows the laws of commercial services masters this standard. However, despite the hype, all successful internet technology industrialists actually follow the most basic business logic: filling in the gaps. For example, in the past, there were many ways for mobile phone suppliers, overlapping agents and regional agents, and even nearly half of the cost was spent on ways. This was brilliant in the past, because only a large number of sales channels could give mobile phones to customers. However, with the development trend of e-commerce, this method has long been ineffective. This time, there is a vacancy: those who lack excellent talents in the sales market can disconnect middlemen and immediately sell mobile phones in the cheap market. And find the right place to fill the vacancy first and win easily. When the sales market is "very short of certain items", you show it and you win-I think this is the basic business logic. But obviously, consumers have enough choices, and they can choose a cost-effective and economical mobile phone. Although the gap in the sales market no longer exists, many people will still invest in sales market projects. Just like the only way to change the world is to make a mobile phone.

The establishment of internal user evaluation can do a good job in service projects, and the service level comes from the customer's cognition, which is intangible. But for the company, to improve the service level, it is necessary to turn the intangible into tangible. Traditional company customer service is standardized, which can't be humanized and can't communicate with the company immediately. Although I have excellent professional skills in service projects, it is more difficult than the word "dedication". When a squirrel makes up his mind, consumers will definitely feel it. This perceived work experience is the most sincere and can touch the hearts of customers. When you run an Internet business or a new project, please follow the following five processes to ensure that you are considering the overall goal of your business process, instead of running around like a headless chicken. When you are recruiting job-hoppers for an internet company with no work experience, please follow the following five procedures to dispel your previous work experience and show information and your thinking logic. The theme activities of brand promotion based on Internet marketing are largely based on topic discussion and concentration. There is a reasonable cycle time problem for such a topic and concentration. Once the cycle time is out of date, the brand value will show a downward trend. In order to deal with this problem, sales staff must strengthen activity marketing from the development strategy to ensure the continuous improvement of brand value.