How to market the education industry?

Although the education industry has experienced "turbulence", education is still everyone's spiritual needs. From the observation of these two years, online education has made up for the deficiency of traditional education to a certain extent, and the demand for online education has increased greatly, as has the market for vocational education and elderly education ... For educational institutions, the industry prospect is still considerable, and the key depends on how to do it!

According to the core view of educational institutions: 1, develop new marketing ideas according to the characteristics of exclusive industries. We should focus on "marketing methods", so we should analyze some industry characteristics of current educational institutions on the spot. After accurate analysis, I believe everyone will have a new understanding of marketing methods.

Although the accuracy of (1) clue has been improved, the transformation period has not been shortened.

The cycle of lead transformation is a point that customers are very concerned about. Every year, there is a general research data about parents' expenditure on education. The data shows that education expenditure has been in the top three or even higher, which shows that families attach importance to their children's education. With the increase of attention, the investment in education is also increasing year by year. Parents love their children infinitely, so they choose more carefully, thus prolonging the wait-and-see period of educational products.

(2) the stage selection of the road to marketing success

Imagine that the stage we must go through for marketing success must start from the target group. From this point, we can clearly see the difference between the education industry and other industries, and we will inevitably go through the stage of "screening-decision-making-payment". Come to think of it, people in these three stages are different. From the perspective of screening, we may be the decision makers of products, but the payer is not necessarily ourselves. The problem is that we have different marketing methods for different ideas.

2. The education industry is seriously involved, and the characteristic marketing is stepped up. Now, if we say the word "marketing" directly, many people's reaction must be cautious, because the crazy marketing performance of the education industry has brought us a deep impression. However, since the introduction of the education policy, the advertisements in the education industry have also ushered in an unprecedented rectification, and they have almost "disappeared" from the previous overwhelming to the present, which is also a major test for us, so we can't stop now.

At present, on Baidu, 350 million people educate users to generate search demand every day. At a time when the development of the education industry is limited, based on the needs of platform users, Baidu has learned to play a variety of artificial intelligence, big data and other technologies to tap the educational needs of users, greatly shorten the connection distance between users and educational institutions, and help more quality educational institutions accurately reach more target users, open market openings and further promote marketing services.