How should a novice WeChat business start? How to drain accurate customers and actively add me?

Don't stand still, make new contributions. -Burke talked about how he first entered the internet industry when he was having dinner with friends recently. Most of his friends gave the answer of learning+practice, whether it was self-study or paying others to learn. We all reached a consensus: if this thing is useful to us, it is understandable to spend money on it. Because time is so important to us, maybe what you have spent a long time exploring will be invalid before long, not to mention this is the normal state of the Internet. In his spare time, Brother Feng also answered the drainage questions of many friends. I feel that many small partners' understanding of drainage is limited to WeChat group to send business cards, and the address book is about to explode. Of course, I don't want to see it. I feel that the road to popular science has a long way to go. It is difficult to feel drainage, and the high probability is because you don't understand the underlying logical thinking of drainage. As for the method, it is always the same. Take the latest new app, such as soul, the form of drainage can never escape this combination boxing: publishing content (speech)+getting platform exposure+adding bait+guiding to WeChat. Brother Feng first talks about the traditional drainage methods in WeChat business, and then analyzes how the 202 1 WeChat business should be drained according to the step-by-step process. The traditional WeChat business has its own' drainage skills': finding a group to join the group, passing business cards and advertising. Advantages: simple and rude, zero threshold, tangible users in the group, that is, the' toon' in their eyes. Disadvantages: Most of the groups they are looking for are advertising groups, and advertisements within the group are easily restricted by WeChat platform. If you want to make an effect through WeChat group, you must prepare at least dozens of old micro-signals. Besides, the new number can only be a cannon. Operational difficulty: no operational effect: unsatisfactory success WeChat business: Knowing that any industry must have the "28 law", if you want to succeed two tenths, you must have your own traffic pool and do accumulated things. There are also small partners who clearly know that their WeChat account is a new number, but they don't pay attention to whether their new number has a risk warning. I want to ask, even if this attracts customers, how can customers worry about spending with you? Hard work can do things well, but hard work can do things well. The difference between a successful WeChat service and a traditional WeChat service lies in the details about how to establish a traffic pool. Novice partners certainly don't know where to start. I still remember the argument mentioned by Feng Ge at the beginning of the article: drainage combination: publishing content (speech)+getting platform exposure+adding bait+guiding to WeChat. Release content (text): That is our' advertising language', but the advertisements here are not hard advertisements, but soft advertisements, because now no matter which platform will accept your simple and rude hard advertisements, because the experience brought to platform users is definitely the worst. The loss of users is what the platform doesn't want to see, and it makes you feel bad if the platform is unhappy. Of course, the specific content (words) should be determined according to the products and the target customers of the projects. For the simplest example, I need Bao Ma fans, so I will prepare Tips for Mother-infant Parenting and Tutorial for Making Complementary Food for 0-3 Years Old in advance, and publish them through Post Bar, Weibo Chaohua and Douban Group, so that all the fans added are accurate Bao Ma fans. Why is Brother Feng so sure? Because there is a high probability that only Bao Ma will need these materials prepared by me, I can guarantee that other users are not interested at all. I just add them up. Not only will it not be deleted, but it will stay in the circle of friends, because I first provided her with value, and then communicated with the target customers through the circle of friends marketing, and then the realized value of transforming a precise powder is very high. If you make diapers, get a diehard fan and buy diapers once a month, get 10 and get a loyal user of 100. Then you can gain platform exposure by making a living: each platform has its own push mechanism, but at the same time, this mechanism will not tell you publicly. As for why we can communicate privately, I won't say much here. After all, it's just a meal on someone else's platform. Therefore, Feng Ge's practice is to constantly test, optimize, summarize and improve, and finally come up with his own practical methodology. Don't worry, I'll share it with you today, of course, plagiarism. Take Little Red Book as an example. The most common problem is that the notes are not exposed, or the exposure rate is extremely low, even dozens or hundreds. In fact, this problem is very easy to solve. Let's look at the official reply first: that is to say, if there is something wrong with the notes you sent, I will secretly limit the flow for you, making you feel uncomfortable and letting you not know what is wrong. However, from the experience of dozens of accounts tested by Ge Jun's own studio, in fact, the current limit can be solved in the following ways: 1. Check your notes for sensitive words. There are many online detection tools for sensitive words in Xiaohongshu. Go and find it yourself. I don't recommend it here in Ge Jun, because if I recommend it, some friends will say that my recommendation is useless. After sensitive words are detected, you can either directly modify the notes or directly hide the notes. Do not delete them. Deleting them will lower the weight of the account. One more thing, if the exposure of this note is very low, then there is a high probability that there is something wrong with this note, not with your account. As long as the reprint is revised, the common forbidden words in the notes can be restored: whole network, first, first, etc. 2. Check whether the pictures in the notes have watermarks, and whether they are too blurred. Watermark = advertisement. So don't look at watermarked pictures, especially those without contact information. This is the most basic operation. Sometimes your picture is too vague, and the platform will think that you brought it. How long will it take you to succeed in doing WeChat business in the future? 3. Account environment problem Your account is connected to WIFI when posting notes, or if you switch accounts on a device many times, it will be mistaken for a water army by the platform and locked in a dark room. This is also the most important point of the investigation. Read a lot of articles, without focusing on the rules of the little red book, which leads to many small partners always failing to do well. By doing the above, you can basically guarantee that your account is a normal account, so more than 80% of the players will be fine. Naturally, it is necessary to deal with the details of this early stage before releasing the content to increase the exposure. Add bait: just remember one sentence, so that your target customers can't refuse. It can be your product sample or virtual data. In short, it can make your target customers feel profitable. Give people a reason. After all, it definitely needs a certain driving force to let users consult you and open WeChat to add your actions. To do this, it is no longer a big problem for ordinary people to operate drainage. Please remember that the drainage mentioned by Brother Feng must be aimed at the target group of his own product project and must be accurate, because it will involve the transaction rate of your back end. You will understand for yourself how a person who has no demand can consume your product. Similarly, a user with needs is also very easy to transform. Don't sell anxiety, don't invent success, just share your practical and effective drainage methods. The gameplay of each platform can't be finished. Brother Feng has sorted it out and can learn directly.