Traditional Culture Encyclopedia - Traditional festivals - In the era of experience economy, how should festivals and events be inherited and developed?

In the era of experience economy, how should festivals and events be inherited and developed?

Through innovation to meet the needs of the times, the use of new media publicity and other ways to achieve.

1, through innovation to improve and innovate the traditional festival activities to meet the needs of more people, so as to increase the attractiveness and influence of these cultural activities.

2. The use of new media publicity can better publicize traditional culture and festivals so that more people can understand, participate in and promote their development.

The government and relevant organizations should introduce supporting policies and measures in a timely manner to promote the integration of cultural activities and related industries.