How to combine intangible creative products with innovation?

Creating products with intangible cultural heritage means combining intangible cultural heritage with cultural and creative industries, and combining intangible cultural heritage with market operation mechanism through technology, creativity, industrial development and marketing of cultural products to form a complete industrial chain and create new products that meet people's needs.

How to combine intangible products with innovation? You can start from the following aspects:

-Extract design inspiration from intangible elements and integrate it into product design;

-Re-creating non-heritage elements through modern scientific and technological means to make them more modern;

-combine intangible elements with other cultural elements to create more distinctive cultural and creative products;

-using the internet and other new media means to promote intangible elements.