Theme of the Tanabata Festival planning program (5 articles)

The Tanabata Festival is a "cowherd and weaving maiden" folk legend as a carrier, to pray for blessings, begging, love as the theme, to the main body of women's comprehensive festival. The following is the Tanabata themed activities I organized for you planning program, just for reference, like can collect and share it yo!

Tanabata themed activities planning program 1

Theme:

Romantic Valentine's Day, roses warmly sent

Time:

August 20

Activities

Where the August 20 visit to any of the Liansheng Garden store store Couples, holding hands from the entrance into the store, the man can get a delicate rose for the beloved woman. Limited to 300 copies.

Atmosphere layout

(1) the entrance

At the entrance with pink balloons tied into a "heart" shaped door, a man and a woman "two love angels" in the "heart" shaped door. A man and a woman "two love angels" in the "heart"-shaped door to hand out roses to couples who enter the store from this door holding hands.

(2) merchandise display area - love corridor

Open up a special area for setting up Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods, cosmetics, etc., the Planning Department to produce some "Happy Tanabata" and so on. The planning department made some "Happy Tanabata" and other words image spray paintings by the store layout in the display area of the sky or around.

Activity details

(1) at the entrance to the distribution of men must be wearing a black suit, black shoes, tie, chest with "love angel" logo, handsome; women are required to wear a wedding dress, light make-up, beautiful.

(2) walk through the heart-shaped door of the couple asked to hold hands before sending roses, handing out roses of the "Angel of Love" can be flexible to ask for a kiss, etc., in order to enliven the atmosphere.

(3) roses to be beautifully decorated gift baskets, carried by women, men out of the distribution.

(4) According to the number of roses allocated to each store and the actual flow of customers, choose the appropriate time to distribute, to ensure that the whole day has been distributed and not the last undistributed.

(5) The "love angel" said to all the couples walking through the "heart"-shaped door: Happy Tanabata!

Departmental cooperation

1, Planning Department

(1) the purchase and distribution of roses

Purchasing Department in August 11 before the purchase of roses, in August 20 to arrange for a special car to be sent to the stores.

(3) Advertising production

The planning department is responsible for the production (including outdoor sign spray painting, store promotional spray painting, love angel logo) in August 18 before the delivery to the stores.

(4) wedding dress rental

by the Planning Department to rent a set of wedding dresses, on August 20, with the roses sent to the stores.

(5) DM sheet production

The Planning Department in August 20 before the completion of the production and sent to the stores.

2. Operation Department

(1) The "heart"-shaped door at the entrance and the atmosphere arrangement were completed before August 20th.

(2) "Love Corridor" stacked display area merchandise display layout, set up before August 17, and complete the atmosphere.

(3) "Angel of Love" men's suits prepared by themselves, flower hampers provided by the branch.

(4) The atmosphere of the event site.

(5) All publicity items will arrive at the store before August 18, please store to do a good job of storage.

3, Procurement

DM sheet production according to the annual planning table with

Activity publicity

1, doorway banners

Content: Romantic Tanabata, roses warm send

2, outdoor stand-up spray painting (2)

(1) content: activity introduction, activity DM page

(2) Content: Love Grandstand

Theme: Say it, say you love me.

Description: produce a beautiful love big Kanban spray painting, above the preset a lot of romantic true confessions, watch people can use the form of SMS to send to their sweethearts. There are prizes

Second, the activity time

20__ July 30 to August 2

Third, the activities of the object

1, activities (a) for the target audience: aged 23-45 years old, tasteful dress, especially driving a private car men and customers;

2, activities (2) for the target audience: activities (a) Participants and cosmetics store members of the husband (or boyfriend);

3, activity three for the target audience: activities (two) participants and all women to participate in the selection;

Fourth, the content of the activities

Activities (a): "Tanabata lovers, true love unlimited" special activities

During the event, all men can buy "couples romantic heart gift" special package in this cosmetic store (worth ￥ 999 yuan), presented to their wives (girlfriends), as a way to fully express their love, thanks to their wives (girlfriends) in the past year for their support and help; shoppers can also be advertised at the same time (loved ones * * * enjoy the event discounts). ** enjoy the activities of the discount);

Beautiful heart card can enjoy nine special privileges:

1, optional store goods 600 yuan;

2, optional store after-sales beauty care project four times;

3, was awarded the value of 399 yuan, "love unlimited" guest product gift box set ( special packaging) to his wife (girlfriend) to give his wife. Special packaging) to his wife (girlfriend);

4, August 2 was presented with a bouquet of flowers (11, color of your choice) and a box of exquisite chocolates, sent by a person to the designated person;

5, was presented with a brand-name men's belts (or brand-name shirts, wallets);

6, was presented with men's special cleansing lotion;

7, was presented with the men's kidney maintenance care once;

8, was given a love oath card, to participate in the "best love words selection activities, have the opportunity to obtain exquisite prizes;

9, the day of the booking can be 10% discount;

Note: or married more than three years (including three years, to the marriage certificate shall prevail) can be given a further discount of 10% discount (discount on discount)

Activity (2): "Love me, be brave to say it" love oath expression activities

In 20__ July 30 to August 2 period, where the purchase of "Couple Romantic Gift of the Heart" special package of men and the store members of the husband (or boyfriend) Note: not required to purchase the "Couple Romantic Heart Gift" special package) can be in the store to receive a love oath card, write down their own touching words of love, pasted on the heart-shaped board at the entrance of the store, so that we can come together to witness their own hearts to their loved ones, so that their love will never change!

Activity (3): "love is priceless, love me with a prize" the best love words selection activities

During the activity period, all female friends can receive the best love words selection coupon a selection of their own hearts the best love words to express the various prizes, all the female friends to participate in the selection of the store will be given a experience coupon (or ___ yuan coupon), and participate in the lucky draw, access to exquisite prizes;

August 2, 17:00 site to reveal the results of the selection, compared to the "most touching love words award", "the most creative love words award", "The best popularity of love story award", "the most simple love story award", "the most humorous love story award" and other five awards, the winners will be awarded a free western restaurant couples package (or free couples movie); free couples Tickets); at the same time to participate in the selection of a number of winners (awards and prizes from the cosmetic store to determine);

V. Activity publicity:

1, publicity focus on time: five days before the event

2, means of publicity: a, handing out a single (theme: to the men's a letter,); b, hanging banners (the theme of the event); c, posters posted or x-rack displays (the event); c, poster or x-rack displays (the content of the description); d, the poster or x-rack displays (the event); e, the poster or x-rack displays (the event); f, the poster (the theme of the event); g, the poster or x-rack display (the event) content description); d, clip newspaper; e, Tanabata couple advertising balloon publicity (heart-shaped pink balloons);

Six, the activities of the note matters:

1, the publicity leaflets should have inciting force and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;

2, the publicity leaflets should have inciting force and infectious, the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;

2, the publicity leaflets should be the most reasonable, the most romantic, the most considerate reason;

2, the focus of publicity speech: emphasis on sending "couples romantic heart gift" special package is the wife (girlfriend) of a most caring, is the love of the actual action performance;

3, the development of activities and sales targets, and decomposition of the corresponding task indicators to the staff, the end of the activity in accordance with the rate of achievement of the situation of the rewards.

4, cosmetics stores must be properly arranged to create a festive promotional atmosphere, stimulate the customer's desire to buy; such as the posting of "male guests stop" tips, activities during the period to be removed; at the same time outside the store into the heart-shaped board pay attention to the interference of the city police;

5, can be a joint florist, Western-style restaurant, men's clothing Specialty stores and other businesses **** with the promotion, to enhance the impact of the event;

6, this program is for reference only, the specific promotional content and implementation details should be based on the business district and the actual situation of the cosmetic store to adjust and supplement.

Tanabata Theme Activity Planning Program 3

Activity Time: August x, 20__

Activity Location: Customer Service Center on the first floor

Activity Content: During the activity period, in order to reflect the Tanabata activity atmosphere, to seize the Tanabata business opportunities, especially during the activity period, the launch of the marriage certificate to the store gift! Activity:

Activity operation: ① Where a marriage certificate to the store without shopping can receive free roses 1; limited to 77, sent until finished;

② Where a couple of customers to the store to consume any amount of money, and the year is the aluminum wedding (married for 10 years) to give roses 2; limited to 77, sent until finished;

③ Where a couple of customers to the store to consume any amount of money, and the year is the porcelain wedding (married for 10 years) to give roses 2; limited to 77, sent until finished;

③ where a couple of customers to the store to consume any amount of money, and the year is the aluminum wedding (married for 10 years) to give roses 2; limited to 77, sent until finished;

The year is a porcelain wedding (20 years of marriage) to give 3 roses; limited to 77, sent until finished;

④ Where the couple customers to the store to spend any amount, and the year is a pearl wedding (30 years of marriage) to give 6 roses; limited to 77, sent until finished; plus a box of chocolates, limited to 77, sent until finished;

⑤ Where the couple customers to the store to spend any amount, and the year is a ruby wedding (30 years of marriage) to give 6 roses; limited to 77, sent until finished;

5 where the couple customers to the store to spend any amount, and The year is the ruby wedding (40 years of marriage) gift roses 8; limited to 77, sent until completion;

Add a box of chocolates, limited to 77 boxes, sent until completion;

⑥ Where a couple of customers to the store to consume any amount of money, and the year is the golden wedding (50 years of marriage) gift roses 9; limited to 77, sent until completion;

Add a box of chocolates, the year is the golden wedding (50 years of marriage) gift rose; limited to 77, sent until completion;

Add a box of chocolates, the year is the golden wedding (50 years of marriage) gift rose; limited to 77, sent until completion. Limit 77 boxes, until delivery;

Activity division of labor: Planning Department is responsible for the procurement of roses and flowers and activities to create the atmosphere of the site; Finance Department is responsible for the activities of the site to issue registration gifts; Operations Department is responsible for the activities of the supervision and inspection work.

Jewelry Tanabata activity program 2018 (four)

Activity background: China's romantic Valentine's Day, which has become a time for men and women to express their love, and jewelry is a gift to express their love.

Activity theme: meet Jiarui romantic life

Activity time: August __-August __

Activities:

Yellow platinum:

1, thousand foot gold preferential 10 yuan / gram platinum preferential 30 yuan / gram.

Drill: 10% off the whole field, the love of the fable is long-lasting.

1, "love of eternity" - for each couple to buy a diamond ring engraved with the name, advocating the eternity of love. And issue a "deep love" card.

"Love in the depths" - at the time of the birth of the love crystal, with the "love in the depths" card to receive a thousand gold zodiac pendant. (Within 2 grams)

2. Love is a miracle

Buy the jewelry you send yourself, and we will send the flowers to the person you want to send at the time you want, the place you want.

"Sweet words pass true love" we will design some beautiful cards, will you write down the sweet words along with the flowers to send you want to send the hands of people.

3, "11 do not give up"

Jiarui diamond jewelry special launch "11 do not give up" special package, so you experience a different kind of love.

Lao Fengxiang Tanabata activity program

Activity theme: hand in hand __ auspicious companion for life

Activity time: August __ - August __

Activities:

Yellow platinum:

yellow platinum consumption of 1500 yuan to send 77 yuan of diamonds

yellow platinum consumption of 3000 yuan to send 177 yuan of diamonds

yellow platinum consumption 3000 yuan to send 177 yuan diamonds

Yellow platinum consumption of 4500 yuan to send 277 yuan diamonds

And so on.

Silver jewelry:

Lao Fengxiang silver jewelry 10% off.

Diamonds:

Select a series of products, named "hand in hand forever" and prepare a wedding souvenir.

1, meet Lao Fengxiang - "the promise of a lifetime"

Whoever buys the "hand in hand with eternity" series of diamond products, you can get a wedding gift valued at 288 yuan, sent by Lao Fengxiang Silver House.

Anyone who buys "Together Forever" series diamond products can get a wedding gift worth 288 RMB from Lao Fengxiang Silver House.

2, about Lao Fengxiang - "seven-year itch"

Anyone who buys "hand in hand with eternity" series of diamond products, you can get a wedding anniversary gift valued at 588 yuan sent by Lao Fengxiang Silver Building. A gift worth 588 yuan for the wedding anniversary from Laofengxiang Silver House.

3, you buy diamond jewelry I send gold

Where the purchase of diamond products,

paid 2000 yuan, send a red rope gold transit beads bracelet. Weaving fee is charged separately

Payment of 5000 yuan, send red rope gold beads bracelet two. Weaving fee is charged separately

Payment of 8,000 yuan and above, to send a red rope thousand gold transit beads bracelet three. Weaving fee separately

4, ___ diamond special, in the day of Valentine's Day, select two diamond jewelry, to 7.7% off special sales.

Activity Preparation:

1, store layout, store door placed pink heart-shaped arch.

2, gift customization, fit the wedding anniversary, keep each other forever as the theme.

3, the event publicity: pre-event SMS can be issued (the number of each store about 20,000, Li County, two stores together.)

4, network publicity: ___ forums, ___ network and other publicity.

5, DM sheet publicity.

Tanabata Festival theme activities of the planning program 4

Strong love begging for coincidences, tongue meeting "

Long distant Altair star, brightly river Han female. The seventh day of the seventh month of the lunar calendar (August x) is the traditional Chinese festival Tanabata. Tanabata Festival, also known as the Beggar's Trivia Festival, Seven Coincidence Festival or Seven Sisters Birthday, began in the Han Dynasty, is popular in China and the Chinese character cultural circle of the countries of the traditional cultural festivals, according to legend, on the night of the seventh day of the seventh month of the lunar calendar, or on the night of the sixth day of the seventh month of the lunar calendar, women in the courtyard to the Weaving Maiden star to beg for wisdom, so known as the "Begging for coquettishness".

With the help of the Tanabata Festival, to "Festival" to promote "Festival", through the development of "love begging for coincidence, tongue meeting" theme activities, to create a strong festival atmosphere, highlighting the characteristics of the Chinese Tanabata Valentine's Day features to attract traffic, improve visibility, increase sales and expand market share.

# Activity Objects#

The supermarket business circle of the resident population of the consumer groups in the age group of 20 to 28 years old unmarried young people and couples of college students, white-collar workers, as well as the age group of 28 years old to 45 years old married couples; the next to catch the fashionable age of more than 50 years old consumer groups.

# Activity theme #

Strong love begging, tongue meeting

# Activity #

Activity a romantic Tanabata Festival, particles "pick up" sweet

Activity time: 20__ x month x (Tanabata Day)

Activity location: Atrium on the first floor

Activities: During the event, all couples who enter the store without shopping can register at the main service desk to participate in the Tanabata Couple PK game activities, activities total number of 18 couples, the quota is full to date;

Activity operation: Participate in the game couples of customers, in the specified time to eat lychee, the first to finish the couples won;

① men will be blindfolded, quickly peel off the skin of the lychee, the first time to eat the lychee. quickly peeled off the skin of the lychee;

② the mouth will be passed to the female lychee mouth;

③ female quickly eat the lychee (to spit out the lychee kernel shall prevail);

④ in the specified time the first to eat the end of the spit out the lychee kernel clean pulp;

⑤ activities **** divided into 6 groups, each 3 couples 1 group to play;

⑥ each group Select the first place were awarded 300 yuan worth of supermarket cash coupons 1;

⑦ the rest of the couples will be awarded 50 yuan worth of yogurt 1 box;

activities division of labor: planning department is responsible for the activities of the scene of the game props production and on-site activities to create an atmosphere; operations department is responsible for the game activities on-site specific implementation; security department is responsible for the activities of the scene of the implementation of the maintenance and on-site security work. The company is also responsible for the maintenance and security of the event site.

Tanabata Theme Activity Planning Program 5

First, the purpose of the promotion

Through the "romantic Tanabata Night" theme, tightly grasp around the "lovers" this psychological, to carry out merchandise promotions and activities. This psychological, the launch of commodity promotions and activities to attract traffic, improve visibility, to achieve the purpose of sales. Vigorously launched the "price storm" price reduction promotions, so that consumers feel the real price reduction.

Second, the promotion time

20__ August x - August __

Third, the publicity slot

20__ August x - August __

Fourth, Promotional theme

1. Show your love and reduce the price

2. Prepare enough gifts to make love announcements all over the world

V. Merchandise promotion

"Tanabata Valentine's Day" is a special festival, a festival for lovers to give gifts, so the merchandise promotion should be "Love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.

The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.

1, commodity special

Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.

2, the theme of display: August x - August ___

stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as there is no kitchen window of the store can be displayed in a conspicuous position.

Requirements:

a, Valentine's Day theme display, to the store fine jewelry as the main object of display

b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display

Six, "love bouquet of headgear "

1, mainly headdresses, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.

2, the production of "love headdress bouquet" price list

Prepare boxes, wrapping paper in advance, do a good job of packaging.

3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.

VII, activities and promotions:

1 Valentine's Balloon Pair

Make 100-200, balloons for the Valentine's Day atmosphere in stores and shopping gifts (stores to arrange their own).

Cost 0.155 yuan / set.

2, membership card gift

Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: August 8-13)

Note that the registration of membership card information.

Eight, publicity

In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be free to choose the local media. Example: evening newspaper, TV subtitles, DM delivery and so on.

1, publicity tagline

Color jumping ___ ornaments

Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!

Valentine's Day with a difference

What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, see HAFACE recommended baby jewelry bar ......

Nine, the store layout

1, enough gifts to make love announcements all over the world in front of the door photo invitations.

a. The store entrance art pen handwritten posters (including the specific content of the preferential strategy);

b. A colorful banner: the content of the "show love has the way! Price reduction is justified in the price reduction storm";

c. Purchase or rent a heart-shaped balloon to do store decoration;

2, counter and store inside and outside the health: to be neat, door and window glass must be clean, spotless.

3, here is still a special mention of the quality of service must be practically improved.

Tenth, joint business

and the local flower store to reach a cooperative agreement to provide each other with goods to increase sales on both sides.

Such as the purchase of __X yuan flowers, gift by __ provide a copy of the jewelry or membership card;

In __ purchase __X yuan jewelry, gift by __X flower store to provide flowers or discount card.

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