What does the enterprise strategic environment analysis include?

Enterprise strategic environment analysis includes external environment and internal environment analysis;

1, external environment analysis:

① Political and legal factors: including a country's social system, the nature of the ruling party, government policies and decrees. Different countries have different social nature, and different social systems have different degrees of restrictions and requirements on organizations.

② Economic factors: including macro-economy and micro-economy. Macroeconomy mainly refers to a country's population and its growth trend, national income, gross national product and its changes, as well as the level and speed of national economic development reflected by these indicators. Microeconomic environment mainly refers to the income level, consumption preference, savings and employment level of consumers in the area where the enterprise is located or served, which directly determines the current and future market scale of the enterprise.

③ Social and cultural factors: including the educational level and cultural level, religious beliefs, customs, aesthetics and values of residents in a country or region. Education level will affect the consumption level of residents; Religious beliefs and customs will prohibit or target certain activities or behaviors; Values will affect residents' recognition of organizational goals, activities and existence itself; Aesthetics will affect people's attitude towards the contents, methods and results of organizational activities.

2. Analysis of internal conditions:

(1) technical quality:

Production capacity. Including production organization and scheduling, technical quality assurance and process equipment, personnel operation level and consumption quota management; Process management of work in process, semi-finished products and finished products; The level of transportation and labor productivity; Environmental protection and safety in production.

Technical development capability. Including the level of materials and equipment used for scientific research, design and process development; The number, technical level and rational use of technical personnel; And the means of obtaining new technical information and the means of measurement and test; In addition, there are technical management level and comprehensive ability of product development and update.

② Management quality:

History of enterprise development. This paper analyzes the historical evolution, present situation and the possibility of future development of enterprises from the aspects of initial establishment, merger, production conversion and growth and development. Sales ability. Analyze whether the sales force is sufficient, the ability of market research and market development, and the existing sales channels. It should also analyze whether the sales organization of the enterprise is sound, whether the promotion means are effective, how the after-sales service is, the ability to meet the delivery conditions, the ability to recover the payment and the transportation ability. Profitability and economic benefits. Analyze the size and ways of the enterprise's profitability, and analyze the profit target and target cost; Profit rate analysis and break-even point analysis of various funds.

Product and market conditions. Analyze the current business scope, technical performance and level of main products, product structure and development prospect, market share, profitability and competitiveness of products, and which stage of product life cycle.

Material purchasing and supply capacity. This paper analyzes the ability and existing problems of enterprises in the organization, planning, procurement, warehousing, capital and management of material resources.

③ Personnel quality:

Including the quality of leaders, managers and workers.

④ Management quality:

Including whether the leadership system and organizational structure of the enterprise are reasonable, whether the communication, transmission and feedback of information are timely, and whether the daily business rules and regulations are sound and feasible.

⑤ Financial quality:

Capital operation ability, including fund raising, use and distribution.

Response time: 2021-01-12. Please refer to the latest business changes announced by Ping An Bank in official website.

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